Iain Swanston

How to Build an Internal Sales Academy
Internal sales academy Start with useful resources and the practices that already work. Build a way to develop your own salespeople, then improve it through application and review. By Iain Swanston, Founder, Klozers A practitioner sequence for starting small. This is

How to Build a SaaS Sales Funnel
1. What is a Sales Funnel? A sales funnel is a sequence of actions, events or stages that a user goes through before purchasing a product or service. Sales funnels are designed to allow marketers to track, record and optimise

The Complete Guide to Channel Planning in Sales Management
Pipeline and route to market Channel Planning in Sales Management: Choosing the Right Route to Market Channel planning is deciding how your product or service reaches the customer and which routes deserve your people, time and investment. The important question

How to Write a Sales Plan in 8 Easy Steps (with FREE Template)
Pipeline and route to market How to Write a Sales Plan That Your Team Can Actually Execute A sales plan turns your revenue target and sales strategy into specific actions, owners, dates and measures. Start with the revenue you need,

10 Reasons Why Sales Training is Important
Here’s the short answer Why Sales Training is Important. Sales Training is important because sales provides revenue which is the lifeblood of business. A well trained sales team will outsell your competitors and build relationships for future business. We would never

The Best SaaS Sales Training & Coaching for SDR’s & AE’s
1. SaaS Sales Training: Before you Start How do you grow SaaS sales? How do you grow sales in your software or technology business? Sadly most companies are doing the same generic marketing and getting the same generic results. Growing
The Best Sales Playbook in the World
Sales Teams with Sales Playbooks are 33% more likely to be high performers with win rates exceeding 50% The Best Sales Playbook in the World What is a Playbook in Sales A playbook in Sales is a single repository that

Sales Training: How to Choose the Right Programme for Your Team
Sales training Sales Training: How to Choose the Right Programme for Your Team Choose sales training around the problem your team needs to solve. Start with effective internal practice and plan for application. By Iain Swanston, Founder, Klozers How do you

5 Easy Ways for Using MS Teams for Sales
In this article we will cover… Using MS Teams for Sales We’ve previously written about how we use Microsoft OneNote for Sales Management for everything from recording meeting notes through to online sales coaching and training and sales playbooks. We are big

Top 9 Hacks Using OneNote for Sales Management
In this article we will cover… Sales Teams with Sales Playbooks are 33% MORE likely to be high performers with win rates exceeding 50% Designed & Built in OneNote for Sales Managers Followers of our blog here will know we

The Best Online Sales Training Courses with Live Coaching
1. Online Sales Training Courses We believe we have the best online sales courses because we’re different and here’s why: Everything we teach, we actually do as part of Klozers own sales strategies. This means we have a deep understanding








