Why the Difference Between Sales and Marketing Matters

The Difference Between Sales and Marketing

Reading Time – 8 minutes

Table of Contents

  1. What’s the Difference Between Sales and Marketing?
  2. Why Has Sales & Marketing Changed?
  3. Death of the Salesman
  4. The Modern Buyers Journey
  5. How Sales People Can Retain Relevance
  6. The Benefits of Great Marketing
  7. Marketing Leaders You Should Follow
  8. Why Salespeople Don’t Follow Up Marketing Leads
  9. The Future of Sales and Marketing
  10. Recommended Reading

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How to Motivate a Sales Team Without Money

How to motivate sales people without moneyv

Reading Time – 8 minutes

Table of Contents

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How to Make the Perfect Sales Prospect Profile

Sales Prospect Profile Template

Table of Contents

  1. What is a Sales Prospect Profile?
  2. Why is a Sales Prospect Profile Important?
  3. Sales Prospect Profile Example
  4. Why you Need a Sales Prospect Profile
  5. Sales Prospect Profile Checklist
  6. Sales Prospect Profile Template
  7. How to Get Started
  8. Recommended Reading

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8 Steps to Prove Your Value Proposition Canvas

Value Proposition Canvas

Table of Contents

  1. Congratulations on Completing Your Value Proposition Canvas
  2. Why You Should Validate Your Value Proposition
  3. How to Validate your Value Proposition
  4. How to Objectively Score Your Value Proposition
  5. Value Proposition Risk Analysis
  6. Value Proposition Canvas Questions
  7. Methods for Validating a Value Proposition
  8. Great Validation Creates…
  9. Sales Prospect Profile Template
  10. Recommended Reading

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How to Create a Unique Value Proposition with Examples

Unique-Value-Proposition

Reading Time – 8 minutes

Table of Contents

  1. What is a Unique Value Proposition?
  2. Why is a Unique Value Proposition Important?
  3. B2B Value Proposition Examples
  4. Unique Value Propositions vs Competitive Advantages
  5. Value Proposition Template
  6. Unique Value Proposition vs Unique Selling Proposition
  7. Unique Selling Proposition Examples
  8. Sales Battle Cards Worksheet
  9. Recommended Reading

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