{"id":56981,"date":"2026-08-28T09:37:13","date_gmt":"2026-08-28T08:37:13","guid":{"rendered":"https:\/\/www.klozers.com\/?page_id=56981"},"modified":"2026-09-09T22:10:41","modified_gmt":"2026-09-09T21:10:41","slug":"sales-kickoff","status":"publish","type":"page","link":"https:\/\/www.klozers.com\/fr\/sales-kickoff\/","title":{"rendered":"Sales Kickoff Planning Guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"56981\" class=\"elementor elementor-56981\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d5232e e-flex e-con-boxed e-con e-parent\" data-id=\"2d5232e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c22a7eb elementor-widget elementor-widget-heading\" data-id=\"c22a7eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Sales kickoff planning<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fc1130 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1fc1130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Sales Kickoff: A Practical Guide to Planning an Effective SKO<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c247393 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c247393\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"lead\">A sales kickoff should give the sales team clear direction, useful practice and specific actions for the months ahead. Start with what needs to change after the event, then build the agenda around the behaviours, decisions and participation required to make that happen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98e379d e-con-full e-flex e-con e-child\" data-id=\"98e379d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3338143 e-transform elementor-widget elementor-widget-button\" data-id=\"3338143\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-2,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.klozers.com\/book-a-call\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a free consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21c3372 e-con-full in-short e-flex e-con e-parent\" data-id=\"21c3372\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f55008f e-con-full e-flex e-con e-child\" data-id=\"f55008f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7995adf e-con-full e-flex e-con e-child\" data-id=\"7995adf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d85ab0 elementor-widget elementor-widget-heading\" data-id=\"5d85ab0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">What is a sales kickoff?<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ffa842 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8ffa842\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A sales kickoff, often shortened to SKO, is a structured event that brings a sales organisation together to align around priorities, customers, sales execution and the work ahead. The strongest kickoffs are designed backwards from the outcomes required after the event. They use presentations selectively, create active participation and finish with clear next actions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7fafbad e-con-full e-flex e-con e-child\" data-id=\"7fafbad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-800c8fe e-con-full e-flex e-con e-child\" data-id=\"800c8fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-96f7dd4 e-con-full e-flex e-con e-child\" data-id=\"96f7dd4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1c9907 elementor-widget elementor-widget-heading\" data-id=\"b1c9907\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Free cost calculator<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c73a4c elementor-widget elementor-widget-text-editor\" data-id=\"8c73a4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Work out what your kickoff costs once the selling days are counted, and what each salesperson has to sell afterwards for the event to break even. No sign-up and no form.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f51bf7 elementor-widget elementor-widget-button\" data-id=\"3f51bf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#sales-kickoff-calculator\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Open the calculator<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fe2529 e-flex e-con-boxed e-con e-parent\" data-id=\"5fe2529\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34069cb elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"34069cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.exclude-from-toc&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tOn this page\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__34069cb\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__34069cb\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__34069cb\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3891e4c e-flex e-con-boxed e-con e-parent\" data-id=\"3891e4c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-beac7cd elementor-widget elementor-widget-image\" data-id=\"beac7cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.klozers.com\/wp-content\/uploads\/2026\/08\/sales-kickoff-planning-framework.svg\" class=\"attachment-full size-full wp-image-57221\" alt=\"Sales kickoff planning framework moving from business outcomes to behaviours, agenda, participation and follow-through.\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Plan backwards. The agenda follows the required outcomes and behaviours, not the other way round.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09a44c7 e-flex e-con-boxed e-con e-parent\" data-id=\"09a44c7\" data-element_type=\"container\" data-e-type=\"container\" id=\"objectives\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6819121 e-con-full e-flex e-con e-child\" data-id=\"6819121\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae1620b elementor-widget elementor-widget-heading\" data-id=\"ae1620b\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"what-should-a-sales-kickoff-achieve\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What should a sales kickoff achieve?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d66f6e e-grid e-con-full e-con e-child\" data-id=\"9d66f6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4d7096a e-con-full e-flex e-con e-child\" data-id=\"4d7096a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c0ac87 elementor-widget elementor-widget-heading\" data-id=\"1c0ac87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Direction<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41319ce elementor-widget elementor-widget-text-editor\" data-id=\"41319ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Make the commercial priorities clear. People should understand what matters, why it matters and where their attention is required.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38b200b e-con-full e-flex e-con e-child\" data-id=\"38b200b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ac0f5c elementor-widget elementor-widget-heading\" data-id=\"6ac0f5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Capability<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-101ec49 elementor-widget elementor-widget-text-editor\" data-id=\"101ec49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Give the team time to practise the sales behaviours that will matter in the next period, using realistic or live sales situations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f741815 e-con-full e-flex e-con e-child\" data-id=\"f741815\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-def48b1 elementor-widget elementor-widget-heading\" data-id=\"def48b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Action<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-745bdc1 elementor-widget elementor-widget-text-editor\" data-id=\"745bdc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Translate the event into decisions and next steps so the kickoff changes what happens after people return to normal sales work.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-285a8eb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"285a8eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A kickoff can also recognise performance, introduce products, share customer insight and strengthen relationships across the team. Those are useful elements, but they should support the event&#8217;s business purpose rather than become a collection of unrelated agenda items.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc1a926 e-flex e-con-boxed e-con e-parent\" data-id=\"fc1a926\" data-element_type=\"container\" data-e-type=\"container\" id=\"planning\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ae7b10 elementor-widget elementor-widget-heading\" data-id=\"7ae7b10\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"how-do-you-plan-a-sales-kickoff\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do you plan a sales kickoff?<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6863742 e-con-full e-flex e-con e-child\" data-id=\"6863742\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85b6fc1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"85b6fc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Begin with the question:\u00a0<strong>what should be different 30, 60 or 90 days after this event?<\/strong>\u00a0That answer determines what belongs in the room.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70098b6 elementor-widget elementor-widget-text-editor\" data-id=\"70098b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ol class=\"steps\">\n  <li>\n    <strong>Define the business outcomes<\/strong>\n    <p>Agree the priorities the sales organisation needs to support. These may include entering a market, improving a sales behaviour, launching an offer, strengthening account development or creating better alignment around the sales plan.<\/p>\n  <\/li>\n  <li>\n    <strong>Translate outcomes into behaviours<\/strong>\n    <p>Decide what salespeople and managers need to do differently. If the required behaviour cannot be described, it will be difficult to design a useful session around it.<\/p>\n  <\/li>\n  <li>\n    <strong>Choose the people who need to contribute<\/strong>\n    <p>Identify the internal leaders, customers, subject experts, facilitators or external speakers who can help the team understand and act on the priorities.<\/p>\n  <\/li>\n  <li>\n    <strong>Build participation into the agenda<\/strong>\n    <p>Do not make the team sit through a full day of information. Use working sessions, discussion, practice and application so people have to make decisions rather than only take notes.<\/p>\n  <\/li>\n  <li>\n    <strong>Plan what happens afterwards<\/strong>\n    <p>Decide before the event how actions will be reinforced by managers and how progress will be reviewed. Follow-through should be part of the kickoff design, not an afterthought.<\/p>\n  <\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-884f928 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"884f928\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For a deeper planning checklist, read the\u00a0<a href=\"\/sales-kick-off-planning-for-high-performing-teams\/\">sales kickoff planning guide for high-performing teams<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6203e6b e-flex e-con-boxed e-con e-parent\" data-id=\"6203e6b\" data-element_type=\"container\" data-e-type=\"container\" id=\"agenda\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86c6f8c elementor-widget elementor-widget-heading\" data-id=\"86c6f8c\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"what-should-be-on-a-sales-kickoff-agenda\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What should be on a sales kickoff agenda?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d56a6a elementor-widget elementor-widget-image\" data-id=\"2d56a6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.klozers.com\/wp-content\/uploads\/2026\/08\/sales-kickoff-agenda-architecture.svg\" class=\"attachment-full size-full wp-image-57212\" alt=\"Illustrative sales kickoff agenda architecture balancing business direction, customer and market context, sales development, team alignment and action planning.\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Illustrative architecture only. The percentages are a planning example, not a fixed Klozers agenda.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7832a98 e-con-full e-flex e-con e-child\" data-id=\"7832a98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-763f6ed elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"763f6ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Protect the parts of the agenda where the team has to think, practise and decide. These are often the first blocks to disappear when leadership presentations run over time.<\/p><figure><\/figure>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-715ce29 e-flex e-con-boxed e-con e-parent\" data-id=\"715ce29\" data-element_type=\"container\" data-e-type=\"container\" id=\"themes\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ba3047 elementor-widget elementor-widget-heading\" data-id=\"1ba3047\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"how-should-you-choose-a-sales-kickoff-theme\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How should you choose a sales kickoff theme?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edd1fb4 elementor-widget elementor-widget-text-editor\" data-id=\"edd1fb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A theme can make the event easier to remember, but it should reinforce the business message rather than compete with it. Start with the change the organisation needs to make, then choose a theme that gives that change a clear organising idea.<\/p><p>A useful theme should be relevant to the sales strategy, easy for leaders to use consistently and broad enough to connect the main sessions. Avoid choosing a phrase first and trying to force every agenda item underneath it afterwards.<\/p><p>For examples and a deeper selection process, see\u00a0<a href=\"\/sales-kickoff-themes\/\">sales kickoff themes and ideas<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36cdaa7 e-flex e-con-boxed e-con e-parent\" data-id=\"36cdaa7\" data-element_type=\"container\" data-e-type=\"container\" id=\"speakers\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e67ff1b elementor-widget elementor-widget-heading\" data-id=\"e67ff1b\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"do-you-need-an-external-sales-kickoff-speaker\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you need an external sales kickoff speaker?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74a975b elementor-widget elementor-widget-text-editor\" data-id=\"74a975b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Only when the speaker has a defined job to do. An external speaker can bring expertise, challenge existing thinking, facilitate a difficult discussion or create a different level of energy in a specific part of the event. The decision should come from the outcome, not from the assumption that every kickoff needs a keynote.<\/p><p>Before booking someone, define what the team should think, understand or do differently after the session. Then assess speakers against that requirement.<\/p><p>See the guide to\u00a0<a href=\"\/best-sales-kickoff-speakers\/\">choosing the best sales kickoff speakers<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b65dbd7 e-flex e-con-boxed e-con e-parent\" data-id=\"b65dbd7\" data-element_type=\"container\" data-e-type=\"container\" id=\"training\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0304826 elementor-widget elementor-widget-heading\" data-id=\"0304826\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"how-should-sales-training-fit-into-a-kickoff\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How should sales training fit into a kickoff?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b7ed5c elementor-widget elementor-widget-text-editor\" data-id=\"8b7ed5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Training works best when it addresses a capability the team will need immediately after the event. Keep the teaching concise and give people time to apply it to their own sales work.<\/p><p>For example, if the commercial priority is a new market, the training might focus on discovery, value or multi-stakeholder selling. If the priority is account growth, the team may need to work on account planning, relationship coverage or value creation. The content should follow the requirement.<\/p><p>Klozers uses a best-practice-first approach. Effective internal practice is identified before additional frameworks are introduced, so experienced sellers are not asked to discard methods that already work.<\/p><p>Where the kickoff includes a substantial development component, you can\u00a0<a href=\"\/sales-training-courses\/bespoke-sales-training\/\">run your kickoff as a bespoke programme<\/a>. For a deeper guide to the training element, see\u00a0<a href=\"\/mastering-sales-kick-off-training-planning\/\">sales kickoff training planning<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3449d62 e-flex e-con-boxed e-con e-parent\" data-id=\"3449d62\" data-element_type=\"container\" data-e-type=\"container\" id=\"sales-kickoff-calculator\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27039e9 elementor-widget elementor-widget-heading\" data-id=\"27039e9\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"sales-kickoff-calculator\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sales Kickoff Calculator<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f06a03 elementor-widget elementor-widget-text-editor\" data-id=\"0f06a03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"standfirst\">Free, no sign-up. Work out what your kickoff really costs, including the part that does not appear in the budget, and what each salesperson has to sell afterwards for the event to pay for itself.<\/p><p>Most sales kickoff budgets count the venue, the travel, the accommodation and the catering. Those are the easy numbers and they are usually far too low, because the largest cost of a sales kickoff does not appear in the budget at all: the selling days you took out of the quarter.<\/p><p>Forty salespeople away for two days is eighty selling days. This calculator adds that back in, then works out what each person has to sell afterwards for the event to break even. Change any figure to match your own business. The formula is shown underneath, so you can check every step.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21d3907 elementor-widget elementor-widget-html\" data-id=\"21d3907\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"calculator\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n.klz-calc * { box-sizing:border-box; margin:0; padding:0; }\n.klz-calc {\n  font-family:'Satoshi',system-ui,sans-serif;\n  color:#111310;\n  border-radius:12px;\n  overflow:hidden;\n  border:1px solid #c8d4b0;\n  max-width:1100px;\n  margin:0 auto;\n  box-shadow:0 4px 24px rgba(0,0,0,.08);\n}\n\n\/* \u2500\u2500 Header \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.klz-calc__header { background:#000; padding:36px 40px 32px; }\n.klz-calc__eyebrow { display:block; font-size:.72rem; font-weight:700; letter-spacing:.14em; text-transform:uppercase; color:#BCD975; margin-bottom:10px; }\n.klz-calc__h2 { font-family:'Clash Display',system-ui,sans-serif; font-size:clamp(1.5rem,3.5vw,2.1rem); font-weight:700; color:#F4F5F0; line-height:1.15; margin-bottom:8px; }\n.klz-calc__lead { font-size:.9rem; color:#A7AB9E; }\n\n\/* \u2500\u2500 Two-column body \u2014 columns always same height \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.klz-calc__body {\n  display:flex;\n  align-items:stretch;\n  border-top:1px solid #c8d4b0;\n}\n@media(max-width:900px){\n  .klz-calc__body { flex-direction:column; }\n}\n\n\/* \u2500\u2500 Inputs panel \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.klz-calc__inputs {\n  background:#E5ECD2;\n  padding:28px 32px;\n  border-right:1px solid #c8d4b0;\n  flex:1 1 50%;\n  min-width:0;\n}\n.klz-calc__section-label { font-size:.72rem; font-weight:700; letter-spacing:.12em; text-transform:uppercase; color:#5C7A17; margin-bottom:18px; display:block; }\n.klz-calc__field { margin-bottom:16px; }\n.klz-calc__field label { display:block; font-size:.82rem; font-weight:700; color:#111310; margin-bottom:4px; }\n.klz-calc__field .klz-calc__sublabel { font-size:.75rem; color:#4A4D44; margin-top:3px; display:block; line-height:1.4; }\n\n\/* Currency button group *\/\n.klz-calc__cur-btns { display:flex; gap:0; border:1.5px solid #5C7A17; border-radius:6px; overflow:hidden; }\n.klz-calc__cur-btn {\n  flex:1; padding:9px 4px; border:none; border-right:1.5px solid #5C7A17;\n  background:#fff; font-family:'Satoshi',system-ui,sans-serif; font-size:.84rem;\n  font-weight:700; color:#4A4D44; cursor:pointer; text-align:center; line-height:1.2;\n}\n.klz-calc__cur-btn:last-child { border-right:none; }\n.klz-calc__cur-btn:hover { background:#f0f4e8; color:#111310; }\n.klz-calc__cur-btn.klz-calc--active { background:#5C7A17; color:#fff; }\n.klz-calc__cur-btn:focus { outline:2px solid #BCD975; outline-offset:-2px; z-index:1; position:relative; }\n\n\/* Standard inputs + selects *\/\n.klz-calc__field input[type=\"number\"],\n.klz-calc__field select {\n  width:100%; padding:9px 11px; border:1.5px solid #b8c4a0; border-radius:6px;\n  background:#fff; font-family:'Satoshi',system-ui,sans-serif; font-size:.95rem;\n  color:#111310; appearance:none; -webkit-appearance:none;\n}\n.klz-calc__field select {\n  background-image:url(\"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 16 16'%3E%3Cpath fill='%235C7A17' d='M4 6l4 4 4-4'\/%3E%3C\/svg%3E\");\n  background-repeat:no-repeat; background-position:right 10px center; background-size:14px; padding-right:30px;\n}\n.klz-calc__field input[type=\"number\"]:focus,\n.klz-calc__field select:focus { outline:2px solid #BCD975; outline-offset:1px; border-color:#5C7A17; }\n.klz-calc__field input.klz-calc--invalid { border-color:#9A3B45; background:#fdf2f2; }\n\n\/* Currency prefix \u2014 flex group, symbol in own box *\/\n.klz-calc__currency-wrap {\n  display:flex; border:1.5px solid #b8c4a0; border-radius:6px; overflow:hidden; background:#fff;\n}\n.klz-calc__currency-wrap:focus-within { outline:2px solid #BCD975; outline-offset:1px; border-color:#5C7A17; }\n.klz-calc__currency-sym {\n  display:flex; align-items:center; padding:0 10px;\n  background:#dce8c4; border-right:1.5px solid #b8c4a0;\n  font-size:.95rem; font-weight:700; color:#3d5810;\n  white-space:nowrap; user-select:none; flex-shrink:0; min-width:34px; justify-content:center;\n}\n.klz-calc__currency-wrap input[type=\"number\"] {\n  flex:1; border:none !important; outline:none !important;\n  padding:9px 11px; background:#fff; min-width:0; font-size:.95rem;\n  font-family:'Satoshi',system-ui,sans-serif; color:#111310;\n  appearance:none; -webkit-appearance:none;\n}\n.klz-calc__currency-wrap input[type=\"number\"]:focus { outline:none !important; }\n\n\/* Advanced section *\/\n.klz-calc__advanced-toggle {\n  background:none; border:none; font-family:'Satoshi',system-ui,sans-serif;\n  font-size:.8rem; color:#5C7A17; cursor:pointer; padding:0;\n  text-decoration:underline; text-underline-offset:2px; margin-bottom:14px; display:block;\n}\n.klz-calc__advanced-toggle:focus { outline:2px solid #BCD975; border-radius:2px; }\n.klz-calc__advanced-panel { display:none; }\n.klz-calc__advanced-panel.klz-calc--open { display:block; }\n\n\/* \u2500\u2500 Results panel \u2014 stretches to full column height \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.klz-calc__results {\n  background:#000;\n  padding:28px 32px;\n  display:flex;\n  flex-direction:column;\n  gap:18px;\n  flex:1 1 50%;\n  min-width:0;\n}\n\n\/* Break-even (lime \u2014 only lime element on the block) *\/\n.klz-calc__breakeven {\n  background:#BCD975;\n  border-radius:10px;\n  padding:22px 20px;\n  flex-shrink:0;\n}\n.klz-calc__breakeven-label { font-size:.68rem; font-weight:700; letter-spacing:.12em; text-transform:uppercase; color:#2a3d06; display:block; margin-bottom:6px; }\n.klz-calc__breakeven-fig {\n  font-family:'Clash Display',system-ui,sans-serif;\n  font-size:clamp(2.2rem,4.5vw,3.2rem);\n  font-weight:700; color:#000; line-height:1; display:block; margin-bottom:6px; word-break:break-all;\n}\n.klz-calc__breakeven-sub { font-size:.78rem; color:#2a3d06; line-height:1.4; }\n\n\/* Total cost *\/\n.klz-calc__total { background:#141710; border-radius:8px; padding:16px 18px; flex-shrink:0; }\n.klz-calc__total-label { font-size:.68rem; font-weight:700; letter-spacing:.12em; text-transform:uppercase; color:#A7AB9E; display:block; margin-bottom:5px; }\n.klz-calc__total-fig { font-family:'Clash Display',system-ui,sans-serif; font-size:clamp(1.5rem,3vw,2rem); font-weight:700; color:#F4F5F0; display:block; word-break:break-all; }\n\n\/* Breakdown *\/\n.klz-calc__breakdown {\n  background:#0d0f0b; border-radius:8px; overflow:hidden;\n  flex:1; display:flex; flex-direction:column; min-height:0;\n}\n.klz-calc__breakdown-title {\n  font-size:.68rem; font-weight:700; letter-spacing:.12em; text-transform:uppercase;\n  color:#A7AB9E; padding:12px 14px 8px; display:block; flex-shrink:0;\n  border-bottom:1px solid #1e211a;\n}\n.klz-calc__bd-rows { flex:1; display:flex; flex-direction:column; }\n.klz-calc__bd-row {\n  flex:1; display:flex; align-items:center; justify-content:space-between;\n  padding:0 14px; border-top:1px solid #1e211a; gap:12px; min-height:36px;\n}\n.klz-calc__bd-row:first-child { border-top:none; }\n.klz-calc__bd-label { font-size:.82rem; color:#A7AB9E; }\n.klz-calc__bd-value {\n  font-family:'Clash Display',system-ui,sans-serif; font-weight:600;\n  color:#F4F5F0; white-space:nowrap; font-size:.9rem;\n}\n\n\/* \u2500\u2500 Formula \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.klz-calc__formula { background:#F0F0F0; padding:24px 32px; border-top:1px solid #d1d5c8; }\n.klz-calc__formula-label { font-size:.72rem; font-weight:700; letter-spacing:.12em; text-transform:uppercase; color:#5C7A17; display:block; margin-bottom:12px; }\n.klz-calc__formula pre { font-family:'Satoshi',system-ui,sans-serif; font-size:.84rem; color:#4A4D44; line-height:1.9; white-space:pre-wrap; }\n.klz-calc__formula pre strong { color:#111310; font-weight:700; }\n\n\/* \u2500\u2500 Closing \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.klz-calc__closing { background:#000; padding:22px 32px; display:flex; align-items:center; justify-content:space-between; gap:16px; flex-wrap:wrap; border-top:1px solid #1e211a; }\n.klz-calc__closing-text { font-size:.95rem; color:#A7AB9E; line-height:1.5; }\n.klz-calc__closing-text strong { color:#F4F5F0; }\n.klz-calc__cta { display:inline-flex; align-items:center; gap:8px; background:#BCD975; color:#000; font-family:'Satoshi',system-ui,sans-serif; font-weight:700; font-size:.8rem; letter-spacing:.06em; text-transform:uppercase; text-decoration:none; padding:11px 20px; border-radius:4px; white-space:nowrap; flex-shrink:0; }\n.klz-calc__cta:hover { opacity:.9; }\n.klz-calc__cta:focus { outline:2px solid #fff; outline-offset:2px; }\n\n\/* \u2500\u2500 Share \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.klz-calc__share { padding:14px 32px; background:#F0F0F0; border-top:1px solid #d1d5c8; display:flex; align-items:center; gap:12px; }\n.klz-calc__copy-btn { background:none; border:1.5px solid #5C7A17; color:#5C7A17; font-family:'Satoshi',system-ui,sans-serif; font-weight:700; font-size:.8rem; padding:7px 16px; border-radius:4px; cursor:pointer; }\n.klz-calc__copy-btn:hover { background:#E5ECD2; }\n.klz-calc__copy-btn:focus { outline:2px solid #5C7A17; outline-offset:2px; }\n.klz-calc__copy-msg { font-size:.8rem; color:#5C7A17; display:none; }\n.klz-calc__copy-msg.klz-calc--show { display:inline; }\n\n\/* \u2500\u2500 Honesty note \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.klz-calc__honesty { padding:18px 32px 24px; background:#F0F0F0; border-top:1px solid #d1d5c8; }\n.klz-calc__honesty p { font-size:.79rem; color:#4A4D44; line-height:1.65; }\n\n\/* \u2500\u2500 Responsive \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n@media(max-width:900px){\n  .klz-calc__closing { flex-direction:column; align-items:flex-start; }\n  .klz-calc__inputs { border-right:none; border-bottom:1px solid #c8d4b0; }\n}\n@media(max-width:560px){\n  .klz-calc__header,.klz-calc__inputs,.klz-calc__results,.klz-calc__formula,\n  .klz-calc__closing,.klz-calc__honesty,.klz-calc__share { padding-left:18px; padding-right:18px; }\n  .klz-calc__breakdown td { display:flex; justify-content:space-between; align-items:center; }\n}\n<\/style>\n\n<div class=\"klz-calc\" id=\"calculator\" role=\"region\" aria-label=\"Sales Kickoff Cost Calculator\">\n\n  <div class=\"klz-calc__header\">\n    <span class=\"klz-calc__eyebrow\">Sales Kickoff Cost Calculator<\/span>\n    <h2 class=\"klz-calc__h2\">What is your next kickoff actually costing?<\/h2>\n    <p class=\"klz-calc__lead\">Change any figure. The result updates as you type.<\/p>\n  <\/div>\n\n  <div class=\"klz-calc__body\">\n\n    <div class=\"klz-calc__inputs\">\n      <span class=\"klz-calc__section-label\">Your event<\/span>\n\n      <!-- Currency: button group \u2014 clearly selectable -->\n      <div class=\"klz-calc__field\">\n        <span id=\"klz-cur-label\" style=\"display:block;font-size:.85rem;font-weight:700;color:#111310;margin-bottom:5px;\">Currency<\/span>\n        <div class=\"klz-calc__cur-btns\" role=\"group\" aria-labelledby=\"klz-cur-label\">\n          <button class=\"klz-calc__cur-btn klz-calc--active\" data-cur=\"GBP\" type=\"button\" aria-pressed=\"true\">&pound; GBP<\/button>\n          <button class=\"klz-calc__cur-btn\" data-cur=\"EUR\" type=\"button\" aria-pressed=\"false\">&euro; EUR<\/button>\n          <button class=\"klz-calc__cur-btn\" data-cur=\"USD\" type=\"button\" aria-pressed=\"false\">$ USD<\/button>\n        <\/div>\n      <\/div>\n\n      <div class=\"klz-calc__field\">\n        <label for=\"klz-attendees\">How many people are attending<\/label>\n        <input type=\"number\" id=\"klz-attendees\" name=\"p\" min=\"1\" max=\"2000\" step=\"1\" value=\"40\" inputmode=\"decimal\">\n      <\/div>\n\n      <div class=\"klz-calc__field\">\n        <label for=\"klz-days\">How many days<\/label>\n        <input type=\"number\" id=\"klz-days\" name=\"d\" min=\"0.5\" max=\"5\" step=\"0.5\" value=\"2\" inputmode=\"decimal\">\n      <\/div>\n\n      <div class=\"klz-calc__field\">\n        <label for=\"klz-cost\">Direct cost per person<\/label>\n        <div class=\"klz-calc__currency-wrap\">\n          <span class=\"klz-calc__currency-sym\" id=\"klz-sym1\" aria-hidden=\"true\"><\/span>\n          <input type=\"number\" id=\"klz-cost\" name=\"c\" min=\"0\" step=\"1\" value=\"1500\" inputmode=\"decimal\">\n        <\/div>\n        <span class=\"klz-calc__sublabel\">Venue, travel, rooms, food, production, speaker<\/span>\n      <\/div>\n\n      <div class=\"klz-calc__field\">\n        <label for=\"klz-salary\">Average salary band<\/label>\n        <select id=\"klz-salary\" name=\"sal\">\n          <option value=\"35000\">Under &pound;40k &mdash; midpoint &pound;35k<\/option>\n          <option value=\"50000\" selected>&#163;40k to &#163;60k &mdash; midpoint &pound;50k<\/option>\n          <option value=\"70000\">&#163;60k to &#163;80k &mdash; midpoint &pound;70k<\/option>\n          <option value=\"90000\">&#163;80k to &#163;100k &mdash; midpoint &pound;90k<\/option>\n          <option value=\"125000\">&#163;100k to &#163;150k &mdash; midpoint &pound;125k<\/option>\n          <option value=\"175000\">&#163;150k or more &mdash; midpoint &pound;175k<\/option>\n        <\/select>\n        <span class=\"klz-calc__sublabel\">Used to calculate the payroll cost of event days<\/span>\n      <\/div>\n\n      <div class=\"klz-calc__field\">\n        <label for=\"klz-quota\">Average annual quota per salesperson<\/label>\n        <div class=\"klz-calc__currency-wrap\">\n          <span class=\"klz-calc__currency-sym\" id=\"klz-sym2\" aria-hidden=\"true\"><\/span>\n          <input type=\"number\" id=\"klz-quota\" name=\"q\" min=\"0\" step=\"1000\" value=\"400000\" inputmode=\"decimal\">\n        <\/div>\n      <\/div>\n\n      <div class=\"klz-calc__field\">\n        <label for=\"klz-margin\">Gross margin (%)<\/label>\n        <input type=\"number\" id=\"klz-margin\" name=\"m\" min=\"1\" max=\"100\" step=\"1\" value=\"30\" inputmode=\"decimal\">\n      <\/div>\n\n      <button class=\"klz-calc__advanced-toggle\" id=\"klz-adv-toggle\" aria-expanded=\"false\" aria-controls=\"klz-adv-panel\" type=\"button\">\n        Change the selling days assumption\n      <\/button>\n      <div class=\"klz-calc__advanced-panel\" id=\"klz-adv-panel\">\n        <div class=\"klz-calc__field\">\n          <label for=\"klz-selldays\">Selling days in a year<\/label>\n          <input type=\"number\" id=\"klz-selldays\" name=\"sd\" min=\"1\" max=\"365\" step=\"1\" value=\"220\" inputmode=\"decimal\">\n          <span class=\"klz-calc__sublabel\">260 working days less holiday, sickness and non-selling time<\/span>\n        <\/div>\n      <\/div>\n    <\/div><!-- \/inputs -->\n\n    <div class=\"klz-calc__results\" aria-live=\"polite\" aria-label=\"Calculator results\">\n\n      <div class=\"klz-calc__breakeven\">\n        <span class=\"klz-calc__breakeven-label\">The floor, not the target<\/span>\n        <span class=\"klz-calc__breakeven-fig\" id=\"klz-out-breakeven\"><\/span>\n        <span class=\"klz-calc__breakeven-sub\" id=\"klz-out-breakeven-sub\"><\/span>\n      <\/div>\n\n      <div class=\"klz-calc__total\">\n        <span class=\"klz-calc__total-label\">Total cost of the event<\/span>\n        <span class=\"klz-calc__total-fig\" id=\"klz-out-total\"><\/span>\n      <\/div>\n\n      <div class=\"klz-calc__breakdown\">\n        <span class=\"klz-calc__breakdown-title\">How we got there<\/span>\n        <div class=\"klz-calc__bd-rows\">\n          <div class=\"klz-calc__bd-row\"><span class=\"klz-calc__bd-label\">Direct cost<\/span><span class=\"klz-calc__bd-value\" id=\"klz-bd-direct\"><\/span><\/div>\n          <div class=\"klz-calc__bd-row\"><span class=\"klz-calc__bd-label\">Selling days removed<\/span><span class=\"klz-calc__bd-value\" id=\"klz-bd-days\"><\/span><\/div>\n          <div class=\"klz-calc__bd-row\"><span class=\"klz-calc__bd-label\">Value of one selling day<\/span><span class=\"klz-calc__bd-value\" id=\"klz-bd-dayval\"><\/span><\/div>\n          <div class=\"klz-calc__bd-row\"><span class=\"klz-calc__bd-label\">Capacity cost<\/span><span class=\"klz-calc__bd-value\" id=\"klz-bd-capacity\"><\/span><\/div>\n          <div class=\"klz-calc__bd-row\"><span class=\"klz-calc__bd-label\">Salary cost<\/span><span class=\"klz-calc__bd-value\" id=\"klz-bd-salary\"><\/span><\/div>\n          <div class=\"klz-calc__bd-row\"><span class=\"klz-calc__bd-label\">Cost per person<\/span><span class=\"klz-calc__bd-value\" id=\"klz-bd-perperson\"><\/span><\/div>\n        <\/div>\n      <\/div>\n\n    <\/div><!-- \/results -->\n  <\/div><!-- \/body -->\n\n  <div class=\"klz-calc__formula\">\n    <span class=\"klz-calc__formula-label\">The calculation<\/span>\n    <pre>Direct cost          = attendees &times; cost per person\nSelling days removed = attendees &times; days\nValue of one day     = annual quota &divide; selling days in a year\nCapacity cost        = selling days removed &times; value of one day\nSalary cost          = attendees &times; days &times; (average salary &divide; selling days in a year)\n<strong>Total cost           = direct cost + capacity cost + salary cost<\/strong>\n\nCost per person      = total cost &divide; attendees\n<strong>Break-even sales     = cost per person &divide; gross margin<\/strong><\/pre>\n  <\/div>\n\n  <div class=\"klz-calc__closing\">\n    <p class=\"klz-calc__closing-text\">\n      Your break-even is <strong id=\"klz-out-closing\"><\/strong>\n      Who is going to check at day&nbsp;90?\n    <\/p>\n    <a class=\"klz-calc__cta\" href=\"https:\/\/www.klozers.com\/book-a-call\/\" target=\"_blank\" rel=\"noopener\">\n      Book a free consultation\n      <svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M5 12h14\"\/><path d=\"m13 6 6 6-6 6\"\/><\/svg>\n    <\/a>\n  <\/div>\n\n  <div class=\"klz-calc__share\">\n    <button class=\"klz-calc__copy-btn\" id=\"klz-copy-link\" type=\"button\">Copy link to these figures<\/button>\n    <span class=\"klz-calc__copy-msg\" id=\"klz-copy-msg\" role=\"status\">Link copied<\/span>\n  <\/div>\n\n  <div class=\"klz-calc__honesty\">\n    <p>The capacity and salary lines are estimates rather than accounting entries, and we would not defend them to the penny. The capacity line assumes a salesperson at their kickoff is not selling, and that the time is not recovered later. The salary line uses the midpoint of the selected band. Both are still the largest numbers in most kickoff budgets, and the ones nobody puts in the plan. Every figure above is yours to change.<\/p>\n  <\/div>\n\n<\/div>\n\n<script>\n(function(){\n'use strict';\n\n\/* Currency config \u2014 symbols set via JS only, never hardcoded in HTML *\/\nvar CUR = {\n  GBP: {\n    sym: '\\u00a3',\n    costDefault: 1500,\n    quotaDefault: 400000,\n    salaryOptions: [\n      {val: 35000,  label: 'Under \\u00a340k \\u2013 midpoint \\u00a335k'},\n      {val: 50000,  label: '\\u00a340k to \\u00a360k \\u2013 midpoint \\u00a350k'},\n      {val: 70000,  label: '\\u00a360k to \\u00a380k \\u2013 midpoint \\u00a370k'},\n      {val: 90000,  label: '\\u00a380k to \\u00a3100k \\u2013 midpoint \\u00a390k'},\n      {val: 125000, label: '\\u00a3100k to \\u00a3150k \\u2013 midpoint \\u00a3125k'},\n      {val: 175000, label: '\\u00a3150k or more \\u2013 midpoint \\u00a3175k'}\n    ],\n    salaryDefault: 1  \/* index into salaryOptions *\/\n  },\n  EUR: {\n    sym: '\\u20ac',\n    costDefault: 1750,\n    quotaDefault: 468000,\n    salaryOptions: [\n      {val: 37000,  label: 'Under \\u20ac45k \\u2013 midpoint \\u20ac37k'},\n      {val: 55000,  label: '\\u20ac45k to \\u20ac65k \\u2013 midpoint \\u20ac55k'},\n      {val: 77500,  label: '\\u20ac65k to \\u20ac90k \\u2013 midpoint \\u20ac77.5k'},\n      {val: 105000, label: '\\u20ac90k to \\u20ac120k \\u2013 midpoint \\u20ac105k'},\n      {val: 147500, label: '\\u20ac120k to \\u20ac175k \\u2013 midpoint \\u20ac147.5k'},\n      {val: 200000, label: '\\u20ac175k or more \\u2013 midpoint \\u20ac200k'}\n    ],\n    salaryDefault: 1\n  },\n  USD: {\n    sym: '$',\n    costDefault: 2050,\n    quotaDefault: 547000,\n    salaryOptions: [\n      {val: 50000,  label: 'Under $60k \\u2013 midpoint $50k'},\n      {val: 70000,  label: '$60k to $80k \\u2013 midpoint $70k'},\n      {val: 90000,  label: '$80k to $100k \\u2013 midpoint $90k'},\n      {val: 115000, label: '$100k to $130k \\u2013 midpoint $115k'},\n      {val: 155000, label: '$130k to $180k \\u2013 midpoint $155k'},\n      {val: 215000, label: '$180k or more \\u2013 midpoint $215k'}\n    ],\n    salaryDefault: 1\n  }\n};\n\nvar activeCur = 'GBP';\nvar lastSalaryIndex = 1; \/* remember which band was selected *\/\n\nvar el = {\n  curBtns:     document.querySelectorAll('.klz-calc__cur-btn'),\n  sym1:        document.getElementById('klz-sym1'),\n  sym2:        document.getElementById('klz-sym2'),\n  attendees:   document.getElementById('klz-attendees'),\n  days:        document.getElementById('klz-days'),\n  cost:        document.getElementById('klz-cost'),\n  salary:      document.getElementById('klz-salary'),\n  quota:       document.getElementById('klz-quota'),\n  margin:      document.getElementById('klz-margin'),\n  selldays:    document.getElementById('klz-selldays'),\n  advToggle:   document.getElementById('klz-adv-toggle'),\n  advPanel:    document.getElementById('klz-adv-panel'),\n  copyBtn:     document.getElementById('klz-copy-link'),\n  copyMsg:     document.getElementById('klz-copy-msg'),\n  outBreakeven:    document.getElementById('klz-out-breakeven'),\n  outBreakevenSub: document.getElementById('klz-out-breakeven-sub'),\n  outTotal:    document.getElementById('klz-out-total'),\n  outClosing:  document.getElementById('klz-out-closing'),\n  bdDirect:    document.getElementById('klz-bd-direct'),\n  bdDays:      document.getElementById('klz-bd-days'),\n  bdDayval:    document.getElementById('klz-bd-dayval'),\n  bdCapacity:  document.getElementById('klz-bd-capacity'),\n  bdSalary:    document.getElementById('klz-bd-salary'),\n  bdPerperson: document.getElementById('klz-bd-perperson'),\n};\n\n\/* Format *\/\nfunction fmt(sym, n) {\n  if (!isFinite(n)) return sym + '0';\n  var rounded = Math.round(Math.abs(n));\n  var str = rounded.toString().replace(\/\\B(?=(\\d{3})+(?!\\d))\/g, ',');\n  if (str.length > 9) str = str.slice(0,9) + '\\u2026';\n  return sym + str;\n}\nfunction fmtN(n) {\n  return Math.round(Math.abs(n)).toString().replace(\/\\B(?=(\\d{3})+(?!\\d))\/g, ',');\n}\n\n\/* Valid number *\/\nfunction num(input, min, floor) {\n  var v = parseFloat(input.value);\n  if (!isFinite(v) || v < 0) { input.classList.add('klz-calc--invalid'); return floor !== undefined ? floor : 0; }\n  input.classList.remove('klz-calc--invalid');\n  if (min !== undefined && v < min) v = min;\n  return v;\n}\n\n\/* Recalculate *\/\nfunction recalc() {\n  var cfg  = CUR[activeCur];\n  var sym  = cfg.sym;\n  var p    = num(el.attendees, 1, 1);\n  var d    = num(el.days, 0.5, 0.5);\n  var c    = num(el.cost, 0, 0);\n  var sal  = parseFloat(el.salary.value) || cfg.salaryOptions[cfg.salaryDefault].val;\n  var q    = num(el.quota, 0, 0);\n  var m    = Math.max(1, num(el.margin, 1, 1)) \/ 100;\n  var sd   = num(el.selldays, 1, 1);\n\n  var directCost   = p * c;\n  var daysRemoved  = p * d;\n  var dayValue     = q \/ sd;\n  var capacityCost = daysRemoved * dayValue;\n  var salaryCost   = p * d * (sal \/ sd);\n  var totalCost    = directCost + capacityCost + salaryCost;\n  var costPerPerson = totalCost \/ p;\n  var breakeven    = costPerPerson \/ m;\n\n  el.sym1.textContent = sym;\n  el.sym2.textContent = sym;\n\n  el.outBreakeven.textContent    = fmt(sym, breakeven);\n  el.outBreakevenSub.textContent = 'Extra sales each person must close just to cover their share, at ' + Math.round(m*100) + '% margin';\n  el.outTotal.textContent        = fmt(sym, totalCost);\n  el.outClosing.textContent      = fmt(sym, breakeven) + ' per person.';\n\n  el.bdDirect.textContent    = fmt(sym, directCost);\n  el.bdDays.textContent      = fmtN(daysRemoved);\n  el.bdDayval.textContent    = fmt(sym, dayValue);\n  el.bdCapacity.textContent  = fmt(sym, capacityCost);\n  el.bdSalary.textContent    = fmt(sym, salaryCost);\n  el.bdPerperson.textContent = fmt(sym, costPerPerson);\n}\n\n\/* Rebuild salary dropdown for current currency *\/\nfunction rebuildSalary(idx) {\n  var cfg = CUR[activeCur];\n  el.salary.innerHTML = '';\n  cfg.salaryOptions.forEach(function(opt, i) {\n    var o = document.createElement('option');\n    o.value = opt.val;\n    o.textContent = opt.label;\n    if (i === (idx !== undefined ? idx : cfg.salaryDefault)) o.selected = true;\n    el.salary.appendChild(o);\n  });\n}\n\n\/* Switch currency *\/\nfunction setCurrency(cur, keepValues) {\n  activeCur = cur;\n  var cfg = CUR[cur];\n  el.curBtns.forEach(function(btn) {\n    var active = btn.getAttribute('data-cur') === cur;\n    btn.classList.toggle('klz-calc--active', active);\n    btn.setAttribute('aria-pressed', active ? 'true' : 'false');\n  });\n  el.sym1.textContent = cfg.sym;\n  el.sym2.textContent = cfg.sym;\n  if (!keepValues) {\n    el.cost.value  = cfg.costDefault;\n    el.quota.value = cfg.quotaDefault;\n    rebuildSalary();\n  }\n  recalc();\n}\n\n\/* Currency buttons *\/\nel.curBtns.forEach(function(btn) {\n  btn.addEventListener('click', function() {\n    setCurrency(btn.getAttribute('data-cur'), false);\n  });\n});\n\n\/* Advanced toggle *\/\nel.advToggle.addEventListener('click', function() {\n  var open = el.advPanel.classList.toggle('klz-calc--open');\n  el.advToggle.setAttribute('aria-expanded', open ? 'true' : 'false');\n});\n\n\/* Live recalc *\/\n[el.attendees, el.days, el.cost, el.quota, el.margin, el.selldays].forEach(function(inp) {\n  inp.addEventListener('input', recalc);\n  inp.addEventListener('change', recalc);\n});\nel.salary.addEventListener('change', recalc);\n\n\/* URL params *\/\nfunction buildURL() {\n  var salIdx = el.salary.selectedIndex;\n  var qs = 'cur=' + encodeURIComponent(activeCur) +\n    '&p=' + encodeURIComponent(el.attendees.value) +\n    '&d=' + encodeURIComponent(el.days.value) +\n    '&c=' + encodeURIComponent(el.cost.value) +\n    '&sali=' + encodeURIComponent(salIdx) +\n    '&q=' + encodeURIComponent(el.quota.value) +\n    '&m=' + encodeURIComponent(el.margin.value) +\n    '&sd=' + encodeURIComponent(el.selldays.value);\n  var base = window.location.origin + window.location.pathname;\n  return base + '?' + qs + '#calculator';\n}\n\nfunction loadFromURL() {\n  var search = window.location.search;\n  if (!search) return;\n  var params = {};\n  search.slice(1).split('&').forEach(function(pair) {\n    var pts = pair.split('=');\n    if (pts.length >= 2) params[decodeURIComponent(pts[0])] = decodeURIComponent(pts.slice(1).join('='));\n  });\n  var cur = (params.cur && CUR[params.cur]) ? params.cur : 'GBP';\n  var salIdx = params.sali !== undefined ? parseInt(params.sali, 10) : undefined;\n  setCurrency(cur, true);\n  rebuildSalary(salIdx);\n  if (params.p)  el.attendees.value = params.p;\n  if (params.d)  el.days.value      = params.d;\n  if (params.c)  el.cost.value      = params.c;\n  if (params.q)  el.quota.value     = params.q;\n  if (params.m)  el.margin.value    = params.m;\n  if (params.sd) {\n    el.selldays.value = params.sd;\n    el.advPanel.classList.add('klz-calc--open');\n    el.advToggle.setAttribute('aria-expanded', 'true');\n  }\n}\n\n\/* Copy link *\/\nel.copyBtn.addEventListener('click', function() {\n  var url = buildURL();\n  function done() { el.copyMsg.classList.add('klz-calc--show'); setTimeout(function(){ el.copyMsg.classList.remove('klz-calc--show'); }, 2000); }\n  if (navigator.clipboard && navigator.clipboard.writeText) { navigator.clipboard.writeText(url).then(done, function(){ fb(url); done(); }); }\n  else { fb(url); done(); }\n});\nfunction fb(t) { var a=document.createElement('textarea'); a.value=t; a.style.position='fixed'; a.style.opacity='0'; document.body.appendChild(a); a.select(); try{document.execCommand('copy');}catch(e){} document.body.removeChild(a); }\n\n\/* Init *\/\nrebuildSalary();\nsetCurrency('GBP', true);\nloadFromURL();\nrecalc();\n\n})();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a8d113 elementor-widget elementor-widget-heading\" data-id=\"9a8d113\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How this sales kickoff calculator works\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6efa73 elementor-widget elementor-widget-text-editor\" data-id=\"a6efa73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This sales kickoff calculator works in five steps, all of them visible. Direct cost is your headcount multiplied by the cost per person. Selling days removed is your headcount multiplied by the number of days. The value of one selling day is the average annual quota divided by the number of selling days in a year, which defaults to 220 and is yours to change. Multiply those two together and you have the capacity cost. Add it to the direct cost and you have the real total.<\/p><p>The last step turns the total into a target. Divide it by the number of people to get each person&#8217;s share, then divide that by your gross margin to find the extra sales they need to close just to cover it. That figure is the floor, not the goal. It is the point at which the kickoff has cost you nothing, and everything above it is the return.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cf48cd elementor-widget elementor-widget-heading\" data-id=\"8cf48cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What does a sales kickoff cost?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-701c7f7 elementor-widget elementor-widget-text-editor\" data-id=\"701c7f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Published figures put an in-person sales kickoff at roughly \u00a31,000 to \u00a33,000 per person, rising above that for a multi-day event at a destination venue. A virtual kickoff is a fraction of it. Those figures cover the direct costs only.<\/p><p>Add the selling capacity and the total changes. The worked example below uses forty people, two days, \u00a31,500 per person in direct costs, an average annual quota of \u00a3400,000, 220 selling days in the year and a gross margin of 40 per cent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a03d48f elementor-widget elementor-widget-text-editor\" data-id=\"a03d48f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<table class=\"costs\"><caption class=\"mini\" style=\"text-align: left; padding-bottom: 8px;\">Worked example: a forty-person, two-day sales kickoff<\/caption><tbody><tr><th scope=\"row\">Direct cost<\/th><td class=\"mini\">40 people at \u00a31,500 each<\/td><td class=\"num\">\u00a360,000<\/td><\/tr><tr><th scope=\"row\">Selling days removed<\/th><td class=\"mini\">40 people for 2 days<\/td><td class=\"num\">80 days<\/td><\/tr><tr><th scope=\"row\">Value of one selling day<\/th><td class=\"mini\">\u00a3400,000 quota divided by 220 days<\/td><td class=\"num\">\u00a31,818<\/td><\/tr><tr><th scope=\"row\">Capacity cost<\/th><td class=\"mini\">80 days at \u00a31,818<\/td><td class=\"num\">\u00a3145,000<\/td><\/tr><tr class=\"total\"><th scope=\"row\">Total cost<\/th><td class=\"mini\">Direct plus capacity<\/td><td class=\"num\">\u00a3205,000<\/td><\/tr><tr><th scope=\"row\">Break-even per person<\/th><td class=\"mini\">\u00a35,125 share divided by 40 per cent margin<\/td><td class=\"num\">\u00a312,813<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1f9c32 elementor-widget elementor-widget-text-editor\" data-id=\"f1f9c32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The capacity figure is an estimate rather than an accounting entry, and we would not defend it to the penny. It is still the larger of the two numbers and it is the one nobody puts in the plan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-329b660 elementor-widget elementor-widget-heading\" data-id=\"329b660\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How do you measure the ROI of a sales kickoff?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e2aebf elementor-widget elementor-widget-text-editor\" data-id=\"3e2aebf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Set the target before the event, not after it. The calculator gives you a break-even figure per salesperson. Agree it with your leadership in advance, tell the room what it is, and put a date in the diary to check.<\/p><p>Most kickoffs are measured on how the day felt: attendance, energy, a satisfaction score. None of that will hold up in a discussion with a finance director. A break-even figure agreed in advance does, because at ninety days you can say whether it was met.<\/p><p>Any supplier who does not ask you these questions before quoting is there to entertain your team rather than to deliver a commercial result. If you want to see\u00a0<a href=\"\/sales-training-courses\/\">what a bespoke sales kickoff workshop covers<\/a>\u00a0before you compare quotes, the course page sets out the structure.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8926a75 elementor-widget elementor-widget-heading\" data-id=\"8926a75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What this calculator does not tell you<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64a56da elementor-widget elementor-widget-text-editor\" data-id=\"64a56da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>It cannot tell you whether anything will change. That depends on what participants agree to do and on who checks afterwards. A kickoff where everybody enjoys the day and nobody writes anything down will show the same cost as one that changes how the team sells, and only one of them earns the number back. This is\u00a0<a href=\"\/why-sales-training-fails\/\">why sales training fails without reinforcement<\/a>, and it is the same mechanism at a larger scale.<\/p><p>Your break-even figure is straightforward to calculate. The harder question is who is going to check at day 90, which is\u00a0<a href=\"\/gold-selling-standards\/\">how operating standards replace training cycles<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-572b551 e-flex e-con-boxed e-con e-parent\" data-id=\"572b551\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0d1411 elementor-widget elementor-widget-heading\" data-id=\"e0d1411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Ready to talk it through?<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa54df0 elementor-widget elementor-widget-text-editor\" data-id=\"aa54df0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A 30 minute call covers your kickoff dates, how many people are attending, and what you want them doing differently afterwards.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5dd11c3 e-con-full e-flex e-con e-child\" data-id=\"5dd11c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5728822 e-transform elementor-widget elementor-widget-button\" data-id=\"5728822\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-2,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.klozers.com\/book-a-call\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a free consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2414478 e-flex e-con-boxed e-con e-parent\" data-id=\"2414478\" data-element_type=\"container\" data-e-type=\"container\" id=\"follow-through\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d41c2d1 elementor-widget elementor-widget-heading\" data-id=\"d41c2d1\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"what-should-happen-after-the-sales-kickoff\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What should happen after the sales kickoff?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f4d0df elementor-widget elementor-widget-text-editor\" data-id=\"6f4d0df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The event should end with clear ownership. Participants need to know which actions they are responsible for, and managers need a simple way to reinforce the priorities once the team returns to normal work.<\/p><p>Where training is part of the kickoff, participants should leave with specific application actions rather than a general intention to \u201cuse the learning\u201d. Managers can then review those actions during normal sales conversations and coaching.<\/p><p>The practical test is straightforward: if you looked at the sales team 30 days later, what evidence would show that the kickoff changed anything? Decide that before the event and build the follow-through around it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bca0f5 e-flex e-con-boxed e-con e-parent\" data-id=\"1bca0f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0622de0 elementor-widget elementor-widget-heading\" data-id=\"0622de0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Explore the sales kickoff guides<\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91bfe38 e-grid e-con-full e-con e-child\" data-id=\"91bfe38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-70fa8a1 e-con-full e-flex e-con e-child\" data-id=\"70fa8a1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99b5b8b elementor-widget elementor-widget-heading\" data-id=\"99b5b8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"e-add-hoverheading elementor-heading-title elementor-size-default\"><a href=\"\/sales-kickoff-themes\/\">Sales Kickoff Themes<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5719b8f elementor-widget elementor-widget-text-editor\" data-id=\"5719b8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>How to choose a theme that supports the commercial message, plus ideas for different kickoff objectives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2050b22 e-con-full e-flex e-con e-child\" data-id=\"2050b22\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49cfe98 elementor-widget elementor-widget-heading\" data-id=\"49cfe98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"e-add-hoverheading elementor-heading-title elementor-size-default\"><a href=\"\/best-sales-kickoff-speakers\/\">Best Sales Kickoff Speakers<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98792fe elementor-widget elementor-widget-text-editor\" data-id=\"98792fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>How to decide whether you need an external speaker and what to look for when selecting one.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fd8e96 e-con-full e-flex e-con e-child\" data-id=\"8fd8e96\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ffeb8bf elementor-widget elementor-widget-heading\" data-id=\"ffeb8bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"e-add-hoverheading elementor-heading-title elementor-size-default\"><a href=\"\/sales-kick-off-planning-for-high-performing-teams\/\">Sales Kickoff Planning<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b994250 elementor-widget elementor-widget-text-editor\" data-id=\"b994250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A deeper guide to planning the event, aligning stakeholders and building a useful structure.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b804033 e-con-full e-flex e-con e-child\" data-id=\"b804033\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-877feb4 elementor-widget elementor-widget-heading\" data-id=\"877feb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"e-add-hoverheading elementor-heading-title elementor-size-default\"><a href=\"\/mastering-sales-kick-off-training-planning\/\">Sales Kickoff Training Planning<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fbada5 elementor-widget elementor-widget-text-editor\" data-id=\"2fbada5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>How to design the development and training element of the kickoff around the team\u2019s needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9d7f29 e-flex e-con-boxed e-con e-parent\" data-id=\"e9d7f29\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92ae8e5 elementor-widget elementor-widget-heading\" data-id=\"92ae8e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Sales kickoff FAQs<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4ad128 elementor-widget elementor-widget-n-accordion\" data-id=\"f4ad128\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;max_items_expended&quot;:&quot;multiple&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:200,&quot;sizes&quot;:[]},&quot;default_state&quot;:&quot;expanded&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2560\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2560\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is a sales kickoff? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2560\" class=\"elementor-element elementor-element-0f3adb3 e-con-full e-flex e-con e-child\" data-id=\"0f3adb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2560\" class=\"elementor-element elementor-element-dadb73a e-flex e-con-boxed e-con e-child\" data-id=\"dadb73a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fc9e8e elementor-widget elementor-widget-text-editor\" data-id=\"3fc9e8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A sales kickoff is a structured event that aligns a sales organisation around priorities, customers, sales execution and the work ahead. It often combines leadership communication, team participation, sales development and action planning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2561\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2561\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What does SKO mean in sales? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2561\" class=\"elementor-element elementor-element-13c0860 e-con-full e-flex e-con e-child\" data-id=\"13c0860\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2561\" class=\"elementor-element elementor-element-4cc40ac e-flex e-con-boxed e-con e-child\" data-id=\"4cc40ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9ff9cc elementor-widget elementor-widget-text-editor\" data-id=\"c9ff9cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>SKO is a common abbreviation for sales kickoff.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2562\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2562\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How long should a sales kickoff be? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2562\" class=\"elementor-element elementor-element-dee1ad7 e-con-full e-flex e-con e-child\" data-id=\"dee1ad7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2562\" class=\"elementor-element elementor-element-764e316 e-flex e-con-boxed e-con e-child\" data-id=\"764e316\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfbc939 elementor-widget elementor-widget-text-editor\" data-id=\"cfbc939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The length should follow the outcomes and number of participants rather than a fixed rule. Protect enough time for participation and application instead of filling the available time with presentations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2563\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2563\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What should be included in a sales kickoff? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2563\" class=\"elementor-element elementor-element-c64fb98 e-con-full e-flex e-con e-child\" data-id=\"c64fb98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2563\" class=\"elementor-element elementor-element-cc58597 e-flex e-con-boxed e-con e-child\" data-id=\"cc58597\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cad969e elementor-widget elementor-widget-text-editor\" data-id=\"cad969e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Typical elements include business direction, customer and market context, sales development, team alignment and action planning. Include only the elements that support the outcomes required after the event.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2564\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2564\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How do you choose a sales kickoff theme? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2564\" class=\"elementor-element elementor-element-bc7aed9 e-con-full e-flex e-con e-child\" data-id=\"bc7aed9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2564\" class=\"elementor-element elementor-element-04d853c e-flex e-con-boxed e-con e-child\" data-id=\"04d853c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8207ee5 elementor-widget elementor-widget-text-editor\" data-id=\"8207ee5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Start with the business change or priority the event needs to reinforce, then choose a theme that gives that message a clear and consistent organising idea.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2565\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2565\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Should a sales kickoff include training? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2565\" class=\"elementor-element elementor-element-334271c e-con-full e-flex e-con e-child\" data-id=\"334271c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2565\" class=\"elementor-element elementor-element-8ba3fc7 e-flex e-con-boxed e-con e-child\" data-id=\"8ba3fc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d82047 elementor-widget elementor-widget-text-editor\" data-id=\"7d82047\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>It can. Training is useful when the team needs a specific capability for the period ahead. The content should be applied to relevant sales situations and supported after the event.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2566\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2566\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What does a sales kickoff cost per person? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2566\" class=\"elementor-element elementor-element-84b17e8 e-con-full e-flex e-con e-child\" data-id=\"84b17e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2566\" class=\"elementor-element elementor-element-2a22e9b e-flex e-con-boxed e-con e-child\" data-id=\"2a22e9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e99fe40 elementor-widget elementor-widget-text-editor\" data-id=\"e99fe40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Direct costs run from roughly \u00a31,000 per person for a regional one-day event to \u00a33,000 or more for a multi-day event at a destination venue. That excludes the selling days the event removes, which for a two-day kickoff is usually the larger figure of the two.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2567\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2567\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How do you calculate the cost of a sales kickoff? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2567\" class=\"elementor-element elementor-element-0eeb426 e-con-full e-flex e-con e-child\" data-id=\"0eeb426\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2567\" class=\"elementor-element elementor-element-bea1579 e-flex e-con-boxed e-con e-child\" data-id=\"bea1579\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f678941 elementor-widget elementor-widget-text-editor\" data-id=\"f678941\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Multiply the number of attendees by the direct cost per person, then add the capacity cost: attendees multiplied by days, multiplied by the value of one selling day. The value of a selling day is the average annual quota divided by the number of selling days in a year, usually around 220.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2568\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"9\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2568\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How much does a sales kickoff need to return to be worth doing? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2568\" class=\"elementor-element elementor-element-cfbf359 e-con-full e-flex e-con e-child\" data-id=\"cfbf359\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2568\" class=\"elementor-element elementor-element-f2599dc e-flex e-con-boxed e-con e-child\" data-id=\"f2599dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ac6f60 elementor-widget elementor-widget-text-editor\" data-id=\"6ac6f60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Divide the total cost by the number of attendees to get each person&#8217;s share, then divide that by your gross margin. The result is the extra sales each person has to close simply to cover their share of the event. It is a break-even figure, not a target.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2569\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"10\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2569\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Is this sales kickoff calculator free? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2569\" class=\"elementor-element elementor-element-741287b e-con-full e-flex e-con e-child\" data-id=\"741287b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2569\" class=\"elementor-element elementor-element-55c2d37 e-flex e-con-boxed e-con e-child\" data-id=\"55c2d37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08df734 elementor-widget elementor-widget-text-editor\" data-id=\"08df734\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Yes. There is no sign-up and no form. Change any figure, copy the link and send your result to whoever holds the budget.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is a sales kickoff?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A sales kickoff is a structured event that aligns a sales organisation around priorities, customers, sales execution and the work ahead. It often combines leadership communication, team participation, sales development and action planning.\"}},{\"@type\":\"Question\",\"name\":\"What does SKO mean in sales?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"SKO is a common abbreviation for sales kickoff.\"}},{\"@type\":\"Question\",\"name\":\"How long should a sales kickoff be?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The length should follow the outcomes and number of participants rather than a fixed rule. Protect enough time for participation and application instead of filling the available time with presentations.\"}},{\"@type\":\"Question\",\"name\":\"What should be included in a sales kickoff?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Typical elements include business direction, customer and market context, sales development, team alignment and action planning. Include only the elements that support the outcomes required after the event.\"}},{\"@type\":\"Question\",\"name\":\"How do you choose a sales kickoff theme?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Start with the business change or priority the event needs to reinforce, then choose a theme that gives that message a clear and consistent organising idea.\"}},{\"@type\":\"Question\",\"name\":\"Should a sales kickoff include training?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It can. Training is useful when the team needs a specific capability for the period ahead. The content should be applied to relevant sales situations and supported after the event.\"}},{\"@type\":\"Question\",\"name\":\"What does a sales kickoff cost per person?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Direct costs run from roughly \\u00a31,000 per person for a regional one-day event to \\u00a33,000 or more for a multi-day event at a destination venue. That excludes the selling days the event removes, which for a two-day kickoff is usually the larger figure of the two.\"}},{\"@type\":\"Question\",\"name\":\"How do you calculate the cost of a sales kickoff?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Multiply the number of attendees by the direct cost per person, then add the capacity cost: attendees multiplied by days, multiplied by the value of one selling day. The value of a selling day is the average annual quota divided by the number of selling days in a year, usually around 220.\"}},{\"@type\":\"Question\",\"name\":\"How much does a sales kickoff need to return to be worth doing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Divide the total cost by the number of attendees to get each person&#8217;s share, then divide that by your gross margin. The result is the extra sales each person has to close simply to cover their share of the event. It is a break-even figure, not a target.\"}},{\"@type\":\"Question\",\"name\":\"Is this sales kickoff calculator free?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes. There is no sign-up and no form. Change any figure, copy the link and send your result to whoever holds the budget.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8080fa6 e-flex e-con-boxed e-con e-parent\" data-id=\"8080fa6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-076281e elementor-widget elementor-widget-heading\" data-id=\"076281e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Sales kickoff<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2695ff elementor-widget elementor-widget-heading\" data-id=\"b2695ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Planning a kickoff that needs to change sales behaviour?<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f478be elementor-widget elementor-widget-text-editor\" data-id=\"3f478be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Tell us what the team needs to do differently after the event and we can help you design the training and working sessions around that requirement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-105b4c6 e-con-full e-flex e-con e-child\" data-id=\"105b4c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc64e55 e-transform elementor-widget elementor-widget-button\" data-id=\"bc64e55\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-2,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.klozers.com\/book-a-call\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a free consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sales kickoff planning Sales Kickoff: A Practical Guide to Planning an Effective SKO A sales kickoff should give the sales team clear direction, useful practice and specific actions for the months ahead. Start with what needs to change after the event, then build the agenda around the behaviours, decisions and participation required to make that &#8230; <a title=\"Sales Kickoff Planning Guide\" class=\"read-more\" href=\"https:\/\/www.klozers.com\/fr\/sales-kickoff\/\" aria-label=\"Plus sur Sales Kickoff Planning Guide\">Lire plus<\/a><\/p>\n","protected":false},"author":232,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-56981","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.klozers.com\/fr\/wp-json\/wp\/v2\/pages\/56981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.klozers.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.klozers.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.klozers.com\/fr\/wp-json\/wp\/v2\/users\/232"}],"replies":[{"embeddable":true,"href":"https:\/\/www.klozers.com\/fr\/wp-json\/wp\/v2\/comments?post=56981"}],"version-history":[{"count":105,"href":"https:\/\/www.klozers.com\/fr\/wp-json\/wp\/v2\/pages\/56981\/revisions"}],"predecessor-version":[{"id":58579,"href":"https:\/\/www.klozers.com\/fr\/wp-json\/wp\/v2\/pages\/56981\/revisions\/58579"}],"wp:attachment":[{"href":"https:\/\/www.klozers.com\/fr\/wp-json\/wp\/v2\/media?parent=56981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}