{"id":30625,"date":"2020-05-26T17:31:56","date_gmt":"2020-05-26T16:31:56","guid":{"rendered":"https:\/\/www.klozers.com\/?p=30625"},"modified":"2025-02-19T22:33:48","modified_gmt":"2025-02-19T22:33:48","slug":"best-sales-playbook","status":"publish","type":"post","link":"https:\/\/www.klozers.com\/hi\/best-sales-playbook\/","title":{"rendered":"The Best Sales Playbook in the World"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30625\" class=\"elementor elementor-30625\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8dc75e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8dc75e0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4f02224\" data-id=\"4f02224\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e563442 elementor-widget elementor-widget-text-editor\" data-id=\"e563442\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sales Teams with Sales Playbooks are <strong>33% more likely to be high performers<\/strong> with win rates <strong>exceeding 50%<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e4178fc\" data-id=\"e4178fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d05061f elementor-widget elementor-widget-image\" data-id=\"d05061f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"642\" height=\"1024\" src=\"https:\/\/www.klozers.com\/wp-content\/uploads\/2020\/05\/Sales-Playbook-Cover-642x1024.png\" class=\"attachment-large size-large wp-image-21615\" alt=\"O Melhor Livro de Brinquedos de Vendas do Mundo\" srcset=\"https:\/\/www.klozers.com\/wp-content\/uploads\/2020\/05\/Sales-Playbook-Cover-642x1024.png 642w, https:\/\/www.klozers.com\/wp-content\/uploads\/2020\/05\/Sales-Playbook-Cover-600x957.png 600w, https:\/\/www.klozers.com\/wp-content\/uploads\/2020\/05\/Sales-Playbook-Cover-188x300.png 188w, https:\/\/www.klozers.com\/wp-content\/uploads\/2020\/05\/Sales-Playbook-Cover-768x1226.png 768w, https:\/\/www.klozers.com\/wp-content\/uploads\/2020\/05\/Sales-Playbook-Cover-963x1536.png 963w, https:\/\/www.klozers.com\/wp-content\/uploads\/2020\/05\/Sales-Playbook-Cover-1283x2048.png 1283w, https:\/\/www.klozers.com\/wp-content\/uploads\/2020\/05\/Sales-Playbook-Cover.png 1410w\" sizes=\"auto, (max-width: 642px) 100vw, 642px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The Best Sales Playbook in the World<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5edecb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5edecb3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-380151b\" data-id=\"380151b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3b7d3b elementor-widget elementor-widget-heading\" data-id=\"f3b7d3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a Playbook in Sales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e9942e elementor-widget elementor-widget-text-editor\" data-id=\"5e9942e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A playbook in Sales is a single repository that contains all the information, tools, templates, content, media, training and coaching that Salespeople require to execute their role successfully. The most common use of playbooks are for onboarding new salespeople, however, they are great for documenting your sales process and coaching salespeople.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-741de57 elementor-widget elementor-widget-heading\" data-id=\"741de57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What makes a good Sales Playbook?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ecdcd8 elementor-widget elementor-widget-text-editor\" data-id=\"1ecdcd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A good sales playbook will help onboard new salespeople and get them to generate revenue as fast as possible. Playbooks help existing sales reps follow best practice, a proven sales process , develop their sales skills and behaviours and improve their productivity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35db7a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35db7a4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2680fdd\" data-id=\"2680fdd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0601f62 elementor-widget elementor-widget-text-editor\" data-id=\"0601f62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Join the next webinar for step by step instructions on how you can customise this playbook template for your business<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fd5e6d elementor-widget elementor-widget-button\" data-id=\"4fd5e6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.klozers.com\/insights-b2b-sales-webinars\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Webinar Registration<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2510ced elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2510ced\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Please note: The B2B Sales Playbook is built in the paid version of Microsoft OneNote that is included with Microsoft Office 365.<\/p><p>The Playbook will not open or load in the free version of OneNote.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7477183\" data-id=\"7477183\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74af304 elementor-widget elementor-widget-heading\" data-id=\"74af304\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Grab your template here:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56c704a elementor-widget elementor-widget-html\" data-id=\"56c704a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<iframe\r\n  src=\"https:\/\/go.klozers.com\/widget\/form\/wrFLD8nVG1vC4XrNbrlN\"\r\n  style=\"width:100%;height:100%;border:none;border-radius:4px\"\r\n  id=\"inline-wrFLD8nVG1vC4XrNbrlN\" \r\n  data-layout=\"{'id':'INLINE'}\"\r\n  data-trigger-type=\"alwaysShow\"\r\n  data-trigger-value=\"\"\r\n  data-activation-type=\"alwaysActivated\"\r\n  data-activation-value=\"\"\r\n  data-deactivation-type=\"neverDeactivate\"\r\n  data-deactivation-value=\"\"\r\n  data-form-name=\"OneNote Sales Playbook Template\"\r\n  data-height=\"400\"\r\n  data-layout-iframe-id=\"inline-wrFLD8nVG1vC4XrNbrlN\"\r\n  data-form-id=\"wrFLD8nVG1vC4XrNbrlN\"\r\n  title=\"OneNote Sales Playbook Template\"\r\n      >\r\n<\/iframe>\r\n<script src=\"https:\/\/go.klozers.com\/js\/form_embed.js\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9fbe106 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9fbe106\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1943ada\" data-id=\"1943ada\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0939bbe elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-global elementor-global-23936 elementor-widget-divider\" data-id=\"0939bbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-rocket\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M505.12019,19.09375c-1.18945-5.53125-6.65819-11-12.207-12.1875C460.716,0,435.507,0,410.40747,0,307.17523,0,245.26909,55.20312,199.05238,128H94.83772c-16.34763.01562-35.55658,11.875-42.88664,26.48438L2.51562,253.29688A28.4,28.4,0,0,0,0,264a24.00867,24.00867,0,0,0,24.00582,24H127.81618l-22.47457,22.46875c-11.36521,11.36133-12.99607,32.25781,0,45.25L156.24582,406.625c11.15623,11.1875,32.15619,13.15625,45.27726,0l22.47457-22.46875V488a24.00867,24.00867,0,0,0,24.00581,24,28.55934,28.55934,0,0,0,10.707-2.51562l98.72834-49.39063c14.62888-7.29687,26.50776-26.5,26.50776-42.85937V312.79688c72.59753-46.3125,128.03493-108.40626,128.03493-211.09376C512.07526,76.5,512.07526,51.29688,505.12019,19.09375ZM384.04033,168A40,40,0,1,1,424.05,128,40.02322,40.02322,0,0,1,384.04033,168Z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a5eca4 elementor-widget elementor-widget-heading\" data-id=\"8a5eca4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Sales Playbook Framework<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a730525 elementor-widget elementor-widget-text-editor\" data-id=\"a730525\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We\u2019ve included our most popular sales tools and templates to provide you with the best sales playbook in the world and it\u2019s 100% free.<\/p><p>Our sales playbook template is built inside\u00a0<a class=\"rank-math-link\" href=\"https:\/\/www.microsoft.com\/en-gb\/microsoft-365\/onenote\/digital-note-taking-app?rtc=1\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Microsoft OneNote (opens in a new tab)\">Microsoft OneNote<\/a>\u00a0so it\u2019s completely customisable to the needs of your own organisation.<\/p><p>Built with over 90 pages in 12 different sections this Playbook has everything you will ever need to know to\u00a0<a href=\"https:\/\/www.klozers.com\/sales-consulting-services\/\">help your Sales Team become more productive and proficient<\/a>.<\/p><p>We recommend that you host the playbook inside a Channel in Microsoft\u00a0<a href=\"https:\/\/www.klozers.com\/how-to-motivate-a-sales-team-without-money\/\">Teams in order that sales<\/a>\u00a0and marketing teams working remotely can also access the document.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-979ce6a elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-global elementor-global-23936 elementor-widget-divider\" data-id=\"979ce6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-rocket\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M505.12019,19.09375c-1.18945-5.53125-6.65819-11-12.207-12.1875C460.716,0,435.507,0,410.40747,0,307.17523,0,245.26909,55.20312,199.05238,128H94.83772c-16.34763.01562-35.55658,11.875-42.88664,26.48438L2.51562,253.29688A28.4,28.4,0,0,0,0,264a24.00867,24.00867,0,0,0,24.00582,24H127.81618l-22.47457,22.46875c-11.36521,11.36133-12.99607,32.25781,0,45.25L156.24582,406.625c11.15623,11.1875,32.15619,13.15625,45.27726,0l22.47457-22.46875V488a24.00867,24.00867,0,0,0,24.00581,24,28.55934,28.55934,0,0,0,10.707-2.51562l98.72834-49.39063c14.62888-7.29687,26.50776-26.5,26.50776-42.85937V312.79688c72.59753-46.3125,128.03493-108.40626,128.03493-211.09376C512.07526,76.5,512.07526,51.29688,505.12019,19.09375ZM384.04033,168A40,40,0,1,1,424.05,128,40.02322,40.02322,0,0,1,384.04033,168Z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8f68b8 elementor-widget elementor-widget-heading\" data-id=\"a8f68b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. SaaS Sales Playbook Outline<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bf0167 elementor-widget elementor-widget-text-editor\" data-id=\"1bf0167\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>SaaS playbooks or Inside Sales Playbooks are often different because SaaS sales can have a different sales process and structure, but either way we\u2019ve got you covered.<\/p><p>For example, many SaaS companies have teams of Sales Development Reps (SDR\u2019s) who are responsible for lead generation and the initial sales qualification process.<\/p><p>These B2B SaaS companies are scaling and Sales Playbooks form a vital role in recording, tracking and developing the sales function within the business as well as onboarding new sales team members.<\/p><p>In addition, the playbooks act as a simple but very effective sales enablement solution, helping them learn and implement best practice in sales while increasing productivity and performance via\u00a0<a class=\"rank-math-link\" href=\"https:\/\/www.klozers.com\/online-sales-coaching\/\">sales coaching<\/a>\u00a0and training.<\/p><p>Your\u00a0<a href=\"https:\/\/www.klozers.com\/objection-handling-in-sales\/\">sales playbook is the home for everything your sales and marketing teams need to be successful<\/a>, From templates for buyer personas, buyer pain points, cold email templates, documenting the buyer\u2019s journey, sales processes and use cases we\u2019ve got you covered.<\/p><p>Playbooks are especially important for new hires who need to get up to speed and delivering as quickly as possible. Our template is the quickest way to get started creating your sales playbook and populating it with relevant content for your own sales team.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14a05ce elementor-widget elementor-widget-image\" data-id=\"14a05ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"648\" src=\"https:\/\/www.klozers.com\/wp-content\/uploads\/2020\/05\/SaaS-Sales-Playbook-1024x648.jpg\" class=\"attachment-large size-large wp-image-21619\" alt=\"Cat\u00e1logo de Vendas SaaS\" srcset=\"https:\/\/www.klozers.com\/wp-content\/uploads\/2020\/05\/SaaS-Sales-Playbook-1024x648.jpg 1024w, https:\/\/www.klozers.com\/wp-content\/uploads\/2020\/05\/SaaS-Sales-Playbook-600x380.jpg 600w, https:\/\/www.klozers.com\/wp-content\/uploads\/2020\/05\/SaaS-Sales-Playbook-300x190.jpg 300w, https:\/\/www.klozers.com\/wp-content\/uploads\/2020\/05\/SaaS-Sales-Playbook-768x486.jpg 768w, https:\/\/www.klozers.com\/wp-content\/uploads\/2020\/05\/SaaS-Sales-Playbook-1536x972.jpg 1536w, https:\/\/www.klozers.com\/wp-content\/uploads\/2020\/05\/SaaS-Sales-Playbook-2048x1296.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">SaaS Sales Playbook<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75c65f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75c65f7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7367806\" data-id=\"7367806\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2f9bc9 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-global elementor-global-23936 elementor-widget-divider\" data-id=\"d2f9bc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-rocket\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M505.12019,19.09375c-1.18945-5.53125-6.65819-11-12.207-12.1875C460.716,0,435.507,0,410.40747,0,307.17523,0,245.26909,55.20312,199.05238,128H94.83772c-16.34763.01562-35.55658,11.875-42.88664,26.48438L2.51562,253.29688A28.4,28.4,0,0,0,0,264a24.00867,24.00867,0,0,0,24.00582,24H127.81618l-22.47457,22.46875c-11.36521,11.36133-12.99607,32.25781,0,45.25L156.24582,406.625c11.15623,11.1875,32.15619,13.15625,45.27726,0l22.47457-22.46875V488a24.00867,24.00867,0,0,0,24.00581,24,28.55934,28.55934,0,0,0,10.707-2.51562l98.72834-49.39063c14.62888-7.29687,26.50776-26.5,26.50776-42.85937V312.79688c72.59753-46.3125,128.03493-108.40626,128.03493-211.09376C512.07526,76.5,512.07526,51.29688,505.12019,19.09375ZM384.04033,168A40,40,0,1,1,424.05,128,40.02322,40.02322,0,0,1,384.04033,168Z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d68d63d elementor-widget elementor-widget-heading\" data-id=\"d68d63d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Sales Playbook Benefits<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbeb311 elementor-widget elementor-widget-text-editor\" data-id=\"bbeb311\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ol><li>Single Location: Playbooks provide a single location for everything a B2B Sales Reps needs to know in order to do their job successfully. Rather than having pieces of information scattered across different file locations, and in different departments which are difficult and time consuming to find, your Sales Playbook keeps everything in one easy to find location.<\/li><\/ol><ol start=\"2\"><li>Commonality: Sales Playbooks provide a common sales language that your sales and marketing teams can understand and follow.<\/li><\/ol><ol start=\"3\"><li>Continuous improvement: Digital Playbooks provide a living, working document that can be continuously updated to retain relevancy.<\/li><\/ol><ol start=\"4\"><li>Standardised Sales Process: Playbooks help salespeople follow the company\u2019s proven sales process and buyer\u2019s journey rather than having every sales rep following a different process.<\/li><\/ol><ol start=\"5\"><li>Best Practice: Sales Playbooks provide a location to document and report on the companys\u2019 best practices in selling for others to learn and follow.<\/li><\/ol><ol start=\"6\"><li>Sales Coaching &amp; Training: Sales playbooks provide a location to document and report on the learning &amp; development plans for B2B sales reps. A good playbook improves the Sales Reps productivity and performance.<\/li><\/ol><p>7. Save Time: Every leader in a SaaS company is time poor and having access to an instant knowledge base of\u00a0<a href=\"https:\/\/www.klozers.com\/how-to-build-an-outbound-sales-team\/\">sales content provides a solid foundation as you are building your team<\/a>.<\/p><p>8. Building an Asset: As you begin to customise your sales playbook to meet your own strategy and methodology you can build in your own organisations KPIs, material, call scripts and content so it becomes a long term asset for the business.<\/p><p>9. Step by Step Guide: Your\u00a0<a href=\"https:\/\/www.klozers.com\/sales-courses\/\">sales playbook provides a step by step guide<\/a>\u00a0on how your organisation goes to market. It covers everything from buyer personas, how to hire and onboard new reps, to KPI\u2019s ROI, Performance management, proposals, channels, planning and strategy. It\u2019s a single point of reference for everything in sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31dccf0 elementor-widget elementor-widget-image\" data-id=\"31dccf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"723\" src=\"https:\/\/www.klozers.com\/wp-content\/uploads\/2019\/10\/Sales-Battlecard-1024x723.jpg\" class=\"attachment-large size-large wp-image-20985\" alt=\"Ferramentas de Vendas - Cart\u00f5es de Batalha de Vendas\" srcset=\"https:\/\/www.klozers.com\/wp-content\/uploads\/2019\/10\/Sales-Battlecard-1024x723.jpg 1024w, https:\/\/www.klozers.com\/wp-content\/uploads\/2019\/10\/Sales-Battlecard-600x423.jpg 600w, https:\/\/www.klozers.com\/wp-content\/uploads\/2019\/10\/Sales-Battlecard-300x212.jpg 300w, https:\/\/www.klozers.com\/wp-content\/uploads\/2019\/10\/Sales-Battlecard-768x542.jpg 768w, https:\/\/www.klozers.com\/wp-content\/uploads\/2019\/10\/Sales-Battlecard.jpg 1563w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c702710 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-global elementor-global-23936 elementor-widget-divider\" data-id=\"c702710\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-rocket\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M505.12019,19.09375c-1.18945-5.53125-6.65819-11-12.207-12.1875C460.716,0,435.507,0,410.40747,0,307.17523,0,245.26909,55.20312,199.05238,128H94.83772c-16.34763.01562-35.55658,11.875-42.88664,26.48438L2.51562,253.29688A28.4,28.4,0,0,0,0,264a24.00867,24.00867,0,0,0,24.00582,24H127.81618l-22.47457,22.46875c-11.36521,11.36133-12.99607,32.25781,0,45.25L156.24582,406.625c11.15623,11.1875,32.15619,13.15625,45.27726,0l22.47457-22.46875V488a24.00867,24.00867,0,0,0,24.00581,24,28.55934,28.55934,0,0,0,10.707-2.51562l98.72834-49.39063c14.62888-7.29687,26.50776-26.5,26.50776-42.85937V312.79688c72.59753-46.3125,128.03493-108.40626,128.03493-211.09376C512.07526,76.5,512.07526,51.29688,505.12019,19.09375ZM384.04033,168A40,40,0,1,1,424.05,128,40.02322,40.02322,0,0,1,384.04033,168Z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4e9dc9 elementor-widget elementor-widget-heading\" data-id=\"a4e9dc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Sales Playbook Best Practices<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c27bbf0 elementor-widget elementor-widget-text-editor\" data-id=\"c27bbf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>1. Customisation<\/strong>\u00a0\u2013 no two SaaS companies are the same so while it\u2019s great to start with a framework, it\u2019s important to customise the content of the playbook to match the needs of your organisation. Think of our playbook as a template to give you a head start on creating your own.<\/p><p><strong>2. Updating<\/strong>\u00a0\u2013 sales is a fast paced environment that is constantly changing and your sales playbook needs to be a living working document. Playbooks should be updated regularly and reviewed completely every six months.<\/p><p><strong>3. Ownership<\/strong>\u00a0\u2013 have a limited number of playbook owners with admin rights to stop anyone and everyone from editing the document. In OneNote this can be achieved by password protecting sections and pages. Improvements and additions can be fed back to the administrators on an ad-hoc basis or at Sales Meetings.<\/p><p><strong>4. Engagement<\/strong>\u00a0\u2013 playbooks have no\u00a0<a href=\"https:\/\/www.klozers.com\/media-sales-training\/\">impact on Sales<\/a>\u00a0unless they are used. Sales Managers must hold Sales Reps accountable to using and following the playbooks.\u00a0<em>\u201c51% of reps attain quota at firms using a Sales Playbook, compared to 40% at firms who don\u2019t have a Sales Playbook.\u201d\u00a0<\/em>Aberdeen Group<\/p><p><strong>5. Content\u00a0<\/strong>\u2013 In addition to being relevant content should be easy to consume and engaging. Avoid massive PowerPoint decks with generic messaging. Use multimedia and a mixture of content types where possible.<\/p><p><strong>6. Access<\/strong>\u00a0\u2013 Sales Playbooks should be Cloud based however having access to them offline may be critical for some Reps, in which case the Playbooks should be downloadable but with restrictions on editing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-303ab42 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-global elementor-global-23936 elementor-widget-divider\" data-id=\"303ab42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-rocket\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M505.12019,19.09375c-1.18945-5.53125-6.65819-11-12.207-12.1875C460.716,0,435.507,0,410.40747,0,307.17523,0,245.26909,55.20312,199.05238,128H94.83772c-16.34763.01562-35.55658,11.875-42.88664,26.48438L2.51562,253.29688A28.4,28.4,0,0,0,0,264a24.00867,24.00867,0,0,0,24.00582,24H127.81618l-22.47457,22.46875c-11.36521,11.36133-12.99607,32.25781,0,45.25L156.24582,406.625c11.15623,11.1875,32.15619,13.15625,45.27726,0l22.47457-22.46875V488a24.00867,24.00867,0,0,0,24.00581,24,28.55934,28.55934,0,0,0,10.707-2.51562l98.72834-49.39063c14.62888-7.29687,26.50776-26.5,26.50776-42.85937V312.79688c72.59753-46.3125,128.03493-108.40626,128.03493-211.09376C512.07526,76.5,512.07526,51.29688,505.12019,19.09375ZM384.04033,168A40,40,0,1,1,424.05,128,40.02322,40.02322,0,0,1,384.04033,168Z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1058b3 elementor-widget elementor-widget-heading\" data-id=\"f1058b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Sales Playbook Content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-079ce52 elementor-widget elementor-widget-text-editor\" data-id=\"079ce52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Your copy of the best Sales Playbook in the World contains:<\/p><h3 class=\"wp-block-heading\"><strong>5.1 DOMAIN KNOWLEDGE<\/strong><\/h3><p>This is where you can store information on your industry like statistics, trends and market intelligence. You can track and follow Industry Thought Leaders, top industry publications and Industry Bodies and Organisations so your teams are always up to date.<\/p><h3 class=\"wp-block-heading\"><strong>5.2<\/strong>\u00a0<strong>YOUR COMPANY<\/strong><\/h3><p>In this section you can provide details on your company\u2019s History, Mission and Values. This is also where you would place your Sales Strategy and Sales Plan so every team member knows the \u201cWhy\u201d behind what you do, and can align their sales behaviours with the Sales Plan. Lastly in this section we record all the companies products and services.<\/p><h3 class=\"wp-block-heading\"><strong>5.3<\/strong>\u00a0<strong>YOUR COLLEAGUES<\/strong><\/h3><p>When you join a new company and you don\u2019t know anyone the first few weeks can be quite intimidating. This section contains an internal directory in order that new team members can quickly identify and connect with any colleague including those outside the sales department.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66a9fdc elementor-widget elementor-widget-image\" data-id=\"66a9fdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"638\" src=\"https:\/\/www.klozers.com\/wp-content\/uploads\/2020\/05\/Sales-Playbook-Best-Practices-1024x638.jpg\" class=\"attachment-large size-large wp-image-21621\" alt=\"Melhores Pr\u00e1ticas de Vendas de Livros de Brinquedos\" srcset=\"https:\/\/www.klozers.com\/wp-content\/uploads\/2020\/05\/Sales-Playbook-Best-Practices-1024x638.jpg 1024w, https:\/\/www.klozers.com\/wp-content\/uploads\/2020\/05\/Sales-Playbook-Best-Practices-600x374.jpg 600w, https:\/\/www.klozers.com\/wp-content\/uploads\/2020\/05\/Sales-Playbook-Best-Practices-300x187.jpg 300w, https:\/\/www.klozers.com\/wp-content\/uploads\/2020\/05\/Sales-Playbook-Best-Practices-768x479.jpg 768w, https:\/\/www.klozers.com\/wp-content\/uploads\/2020\/05\/Sales-Playbook-Best-Practices-1536x957.jpg 1536w, https:\/\/www.klozers.com\/wp-content\/uploads\/2020\/05\/Sales-Playbook-Best-Practices-2048x1276.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">SaaS Sales Playbook Best Practices<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad644b0 elementor-widget elementor-widget-text-editor\" data-id=\"ad644b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"wp-block-heading\"><strong>5.4<\/strong>\u00a0<strong>SALES TOOLS<\/strong><\/h3><p>The modern B2B\u00a0<a href=\"https:\/\/www.klozers.com\/sales-training-workshops\/\">sales team uses at least six sales tools and in addition to finding login details quickly salespeople need quick access to Training<\/a>, Knowledge Bases and Support details. Some examples of Sales Tools are MS Teams, CRM, Office 365, Digital Signing, Cloud Storage, LinkedIn, Twitter, Instagram, Marketing Automation, Email Automation, Email Finders, Video Email Apps, Survey Apps and Training programmes.<\/p><h3 class=\"wp-block-heading\"><strong>5.5 OUR CLIENTS<\/strong><\/h3><p>This section is where you can store information of your clients. These are typically examples of clients\/buyers that fit your sales prospect profiles, common pain points, clients who provide good case studies, testimonials, channel partners or strategic accounts.<\/p><h3 class=\"wp-block-heading\"><strong>5.6 SALES PROCESS<\/strong><\/h3><p>It\u2019s important that Reps have and follow a proven Sales Process. This process provides a track for the salespeople to follow which is repeatable and measurable. We have also included an example of our Qualifying template which you can customise to meet your own needs.<\/p><h3 class=\"wp-block-heading\"><strong>5.7 SALES PLAYS<\/strong><\/h3><p>Sales plays are where we document our sales messaging and structure for controlling the sales conversation with a buyer. They include templates for what we call a Door Opener which is similar to an Elevator pitch. There are also sections for buyer personas, pain points, how to deal with prospects Stalls &amp; Objections, How to deliver product Demos, Pricing, Proposals, Sales Stories and Customer Meeting Notes.<\/p><h3 class=\"wp-block-heading\"><strong>5.8 COMPETITION<\/strong><\/h3><p>This is where you can store information and intelligence on your competitors. We are great fans of Sales Battlecards which you can use to win deals against your competition. The Battlecards help you steer the buyer conversation to the areas that favour your solution the most and make it more difficult for your competitors to compete. In short this shows you how to move the goals posts in the middle of the sales process to sabotage your competitors bid.<\/p><h3 class=\"wp-block-heading\"><strong>5.9 CONTENT<\/strong><\/h3><p>No more searching for files, flyers, technical specifications, case studies, testimonials and pricing sheets. Everything is stored inside this OneNote section in your sales playbook.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96bcd84 elementor-widget elementor-widget-image\" data-id=\"96bcd84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"648\" src=\"https:\/\/www.klozers.com\/wp-content\/uploads\/2020\/05\/Sales-Negotiation-Coaching-1024x648.jpg\" class=\"attachment-large size-large wp-image-21623\" alt=\"Coaching de Negocia\u00e7\u00e3o de Vendas\" srcset=\"https:\/\/www.klozers.com\/wp-content\/uploads\/2020\/05\/Sales-Negotiation-Coaching-1024x648.jpg 1024w, https:\/\/www.klozers.com\/wp-content\/uploads\/2020\/05\/Sales-Negotiation-Coaching-600x380.jpg 600w, https:\/\/www.klozers.com\/wp-content\/uploads\/2020\/05\/Sales-Negotiation-Coaching-300x190.jpg 300w, https:\/\/www.klozers.com\/wp-content\/uploads\/2020\/05\/Sales-Negotiation-Coaching-768x486.jpg 768w, https:\/\/www.klozers.com\/wp-content\/uploads\/2020\/05\/Sales-Negotiation-Coaching-1536x972.jpg 1536w, https:\/\/www.klozers.com\/wp-content\/uploads\/2020\/05\/Sales-Negotiation-Coaching-2048x1296.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Coaching de Negocia\u00e7\u00e3o de Vendas<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b17ee61 elementor-widget elementor-widget-text-editor\" data-id=\"b17ee61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"wp-block-heading\"><strong>5.10 KPI\u2019S<\/strong><\/h3><p>Every Sales Rep needs to know their numbers and what are the Key Deliverables for their role. We have listed all the KPI\u2019s you will need for you to choose from and then create your own Sales Scorecards to manage Sales Reps.<\/p><h3 class=\"wp-block-heading\"><strong>5.11 LEARNING<\/strong><\/h3><p>Learning is your library for Onboarding Plans, Sales Coaching Playbooks, Training Planners, Personal Learning Plans, Sales Coaching Notes, Goal Setting and <a href=\"https:\/\/simplayfi.com\/experiential-simulations\/\" target=\"_blank\" rel=\"noopener\">experiential learning and simulations<\/a>.<\/p><h3 class=\"wp-block-heading\"><strong>5.12 ADMIN<\/strong><\/h3><p>The very last section is our Admin section. In here we store Team Meeting notes, Compensation &amp; Commission, Expenses and a Time Management Tracker.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c412ce4 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-global elementor-global-23936 elementor-widget-divider\" data-id=\"c412ce4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-rocket\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M505.12019,19.09375c-1.18945-5.53125-6.65819-11-12.207-12.1875C460.716,0,435.507,0,410.40747,0,307.17523,0,245.26909,55.20312,199.05238,128H94.83772c-16.34763.01562-35.55658,11.875-42.88664,26.48438L2.51562,253.29688A28.4,28.4,0,0,0,0,264a24.00867,24.00867,0,0,0,24.00582,24H127.81618l-22.47457,22.46875c-11.36521,11.36133-12.99607,32.25781,0,45.25L156.24582,406.625c11.15623,11.1875,32.15619,13.15625,45.27726,0l22.47457-22.46875V488a24.00867,24.00867,0,0,0,24.00581,24,28.55934,28.55934,0,0,0,10.707-2.51562l98.72834-49.39063c14.62888-7.29687,26.50776-26.5,26.50776-42.85937V312.79688c72.59753-46.3125,128.03493-108.40626,128.03493-211.09376C512.07526,76.5,512.07526,51.29688,505.12019,19.09375ZM384.04033,168A40,40,0,1,1,424.05,128,40.02322,40.02322,0,0,1,384.04033,168Z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f60c95f elementor-widget elementor-widget-heading\" data-id=\"f60c95f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Sales Coaching Playbook<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb4dd49 elementor-widget elementor-widget-text-editor\" data-id=\"cb4dd49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>As a\u00a0<a href=\"https:\/\/www.klozers.com\/sales-training-india\/\">sales training<\/a>\u00a0and coaching company we use Sales Playbooks for training and sales coaching probably more than any other business. Playbooks are a great place to include:<\/p><div class=\"wp-block-columns is-layout-flex wp-container-28\"><div class=\"wp-block-column is-layout-flow\"><ul><li>Onboard Plans for new Salespeople<\/li><li>Personal Learning Plans<\/li><li>Sales Coaching Plans<\/li><li>One to One Sales Coaching Notes<\/li><li>Training Plans<\/li><li><a href=\"https:\/\/www.klozers.com\/cold-calling-training\/\">Skills Based Training<\/a> Modules<\/li><li>Activity Based training Modules<\/li><li>Product Training<\/li><\/ul><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40c521e elementor-widget elementor-widget-image\" data-id=\"40c521e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"656\" src=\"https:\/\/www.klozers.com\/wp-content\/uploads\/2020\/05\/Sales-Coaching-Playbook-1024x656.jpg\" class=\"attachment-large size-large wp-image-21617\" alt=\"Livro de jogo de treinador de vendas\" srcset=\"https:\/\/www.klozers.com\/wp-content\/uploads\/2020\/05\/Sales-Coaching-Playbook-1024x656.jpg 1024w, https:\/\/www.klozers.com\/wp-content\/uploads\/2020\/05\/Sales-Coaching-Playbook-600x384.jpg 600w, https:\/\/www.klozers.com\/wp-content\/uploads\/2020\/05\/Sales-Coaching-Playbook-300x192.jpg 300w, https:\/\/www.klozers.com\/wp-content\/uploads\/2020\/05\/Sales-Coaching-Playbook-768x492.jpg 768w, https:\/\/www.klozers.com\/wp-content\/uploads\/2020\/05\/Sales-Coaching-Playbook-1536x984.jpg 1536w, https:\/\/www.klozers.com\/wp-content\/uploads\/2020\/05\/Sales-Coaching-Playbook-2048x1312.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e1a632 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-global elementor-global-23936 elementor-widget-divider\" data-id=\"8e1a632\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-rocket\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M505.12019,19.09375c-1.18945-5.53125-6.65819-11-12.207-12.1875C460.716,0,435.507,0,410.40747,0,307.17523,0,245.26909,55.20312,199.05238,128H94.83772c-16.34763.01562-35.55658,11.875-42.88664,26.48438L2.51562,253.29688A28.4,28.4,0,0,0,0,264a24.00867,24.00867,0,0,0,24.00582,24H127.81618l-22.47457,22.46875c-11.36521,11.36133-12.99607,32.25781,0,45.25L156.24582,406.625c11.15623,11.1875,32.15619,13.15625,45.27726,0l22.47457-22.46875V488a24.00867,24.00867,0,0,0,24.00581,24,28.55934,28.55934,0,0,0,10.707-2.51562l98.72834-49.39063c14.62888-7.29687,26.50776-26.5,26.50776-42.85937V312.79688c72.59753-46.3125,128.03493-108.40626,128.03493-211.09376C512.07526,76.5,512.07526,51.29688,505.12019,19.09375ZM384.04033,168A40,40,0,1,1,424.05,128,40.02322,40.02322,0,0,1,384.04033,168Z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5ccfc0 elementor-widget elementor-widget-heading\" data-id=\"a5ccfc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Sales Messaging Playbook<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c2e3f4 elementor-widget elementor-widget-text-editor\" data-id=\"8c2e3f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sales Messaging is an often overlooked and undervalued area of sales, however when you lose business to a competitor it means that someone else is either saying or doing something better than you.<\/p><p>In sales, we have little to no control of the product, but we have 100% ownership of our messaging.<\/p><p>Robert Cialdinis best seller Influence is a testament to this and a great read for anyone in sales.<\/p><p>We call our Sales Messaging our Sales Plays and we have a whole chapter in the playbook dedicated to this.<\/p><p>Sales Messaging \u2013 our Sales Plays should include every possible part of the Sales Conversation that a Salespeople will have as they walk a prospect\/buyer through the sales process.<\/p><p>In addition, our Playbook includes templates for creating your Perfect Prospect Profile \/ buyer personas to make sure your messaging matches with your prospect\/buyer in every way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e71290d elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-global elementor-global-23936 elementor-widget-divider\" data-id=\"e71290d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-rocket\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M505.12019,19.09375c-1.18945-5.53125-6.65819-11-12.207-12.1875C460.716,0,435.507,0,410.40747,0,307.17523,0,245.26909,55.20312,199.05238,128H94.83772c-16.34763.01562-35.55658,11.875-42.88664,26.48438L2.51562,253.29688A28.4,28.4,0,0,0,0,264a24.00867,24.00867,0,0,0,24.00582,24H127.81618l-22.47457,22.46875c-11.36521,11.36133-12.99607,32.25781,0,45.25L156.24582,406.625c11.15623,11.1875,32.15619,13.15625,45.27726,0l22.47457-22.46875V488a24.00867,24.00867,0,0,0,24.00581,24,28.55934,28.55934,0,0,0,10.707-2.51562l98.72834-49.39063c14.62888-7.29687,26.50776-26.5,26.50776-42.85937V312.79688c72.59753-46.3125,128.03493-108.40626,128.03493-211.09376C512.07526,76.5,512.07526,51.29688,505.12019,19.09375ZM384.04033,168A40,40,0,1,1,424.05,128,40.02322,40.02322,0,0,1,384.04033,168Z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b82f76 elementor-widget elementor-widget-heading\" data-id=\"1b82f76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8. Sales Playbook Download<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93c3fd8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93c3fd8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-70a8273\" data-id=\"70a8273\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b30c6b elementor-widget elementor-widget-text-editor\" data-id=\"9b30c6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Join the next webinar for step by step instructions on how you can customise this playbook template for your business<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-017ee4c elementor-widget elementor-widget-button\" data-id=\"017ee4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.klozers.com\/insights-b2b-sales-webinars\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Webinar Registration<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2280cd0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2280cd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Please note: The B2B Sales Playbook is built in the paid version of Microsoft OneNote that is included with Microsoft Office 365.<\/p><p>The Playbook will not open or load in the free version of OneNote.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d94bb07\" data-id=\"d94bb07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-425aa3d elementor-widget elementor-widget-heading\" data-id=\"425aa3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Grab your template here:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be62d8f elementor-widget elementor-widget-html\" data-id=\"be62d8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<iframe\r\n  src=\"https:\/\/go.klozers.com\/widget\/form\/wrFLD8nVG1vC4XrNbrlN\"\r\n  style=\"width:100%;height:100%;border:none;border-radius:4px\"\r\n  id=\"inline-wrFLD8nVG1vC4XrNbrlN\" \r\n  data-layout=\"{'id':'INLINE'}\"\r\n  data-trigger-type=\"alwaysShow\"\r\n  data-trigger-value=\"\"\r\n  data-activation-type=\"alwaysActivated\"\r\n  data-activation-value=\"\"\r\n  data-deactivation-type=\"neverDeactivate\"\r\n  data-deactivation-value=\"\"\r\n  data-form-name=\"OneNote Sales Playbook Template\"\r\n  data-height=\"400\"\r\n  data-layout-iframe-id=\"inline-wrFLD8nVG1vC4XrNbrlN\"\r\n  data-form-id=\"wrFLD8nVG1vC4XrNbrlN\"\r\n  title=\"OneNote Sales Playbook Template\"\r\n      >\r\n<\/iframe>\r\n<script src=\"https:\/\/go.klozers.com\/js\/form_embed.js\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sales Teams with Sales Playbooks are 33% more likely to be high performers with win rates exceeding 50% The Best Sales Playbook in the World What is a Playbook in Sales A playbook in Sales is a single repository that contains all the information, tools, templates, content, media, training and coaching that Salespeople require to &#8230; <a title=\"The Best Sales Playbook in the World\" class=\"read-more\" href=\"https:\/\/www.klozers.com\/hi\/best-sales-playbook\/\" aria-label=\"More on The Best Sales Playbook in the World\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-30625","post","type-post","status-publish","format-standard","hentry","category-sales-performance"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.klozers.com\/hi\/wp-json\/wp\/v2\/posts\/30625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.klozers.com\/hi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.klozers.com\/hi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.klozers.com\/hi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.klozers.com\/hi\/wp-json\/wp\/v2\/comments?post=30625"}],"version-history":[{"count":0,"href":"https:\/\/www.klozers.com\/hi\/wp-json\/wp\/v2\/posts\/30625\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.klozers.com\/hi\/wp-json\/wp\/v2\/media?parent=30625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.klozers.com\/hi\/wp-json\/wp\/v2\/categories?post=30625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.klozers.com\/hi\/wp-json\/wp\/v2\/tags?post=30625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}