International sales training, one standard across every market.
Klozers trains B2B sales teams across nine countries, in person or live online. We deliver in the language your team actually sells in, usually English, and we take away the friction of learning in a second language.
- 9 countries
- 4 local offices
- English & local languages
- In person & live online
Selling across borders is now normal, and so is training across them. We run our full range of sales training courses for teams that are spread across countries or made up of several nationalities, delivered in the field, at your offices, or live online. The programme is the same wherever your people are. What changes is the language and the location.
This is a large part of what we do, and it is why our training sticks where a standard course does not. Below is how we handle language, and the countries we work in.
Built for teams that sell across borders.
Exporters and multinationals rarely have a team that sits in one country and speaks one language. They have salespeople working across markets, reporting into a head office somewhere else, selling to customers in a third place.
Germany is the clearest example. German firms are among the world’s largest exporters, with salespeople working well beyond Germany, and their working language is English even though the team is German. They do not want the training translated into German. They want it delivered in English, well, by a native English speaker, because that is the language they close deals in.
That pattern repeats across the markets we serve. So the question is rarely “which language do we translate into”. It is “how do we run one credible programme for a team that works in English but does not think in it”.
We deliver in the language your team sells in.
Across borders, B2B sales runs on English. Even on teams where almost no one is a native speaker, English is how the deals get done, so English is usually how the training should run. Many clients ask specifically for native English-speaking trainers, because that matches the room their people sell in every day.
Where a team sells in its own market’s language, we deliver in that language too. We run programmes in English, German, Dutch, French, Spanish and Italian, and we localise the supporting materials further where a client needs it.
We lower the cognitive load, so people learn the skill, not the words.
Learning in a second language carries a hidden cost. A participant hears the point in English, translates it in their head to understand it, works out their answer, then translates that answer back into English to say it. That is several mental steps before a word is spoken, and it runs on exactly the working memory the person needs to learn the skill and apply it to their own deals.
We take that cost away before the programme starts. Every participant receives a glossary of the exact sales terms and phrases the programme will use, ahead of time, so they arrive already familiar with the vocabulary. The words that would otherwise cause friction are known in advance.
Native speakers review each glossary, and the terminology is locked, so a term means the same thing on day one as it does on day thirty. In the room, the language stops being the obstacle, and people spend their attention on their real accounts rather than on translating in their heads.
Glossary in advance
Participants receive the sales terms and phrases the programme will use, before it starts.
Reviewed & locked
Native speakers check each glossary and terminology is fixed, so it stays consistent throughout.
Focus in class
With the vocabulary already familiar, people learn the selling skill instead of translating it.
One standard, every market.
A multinational does not want its London team trained one way and its Frankfurt team another. It wants the same standard applied everywhere, so leadership can expect the same behaviour and the same discipline from every team, whatever the country.
That is what we deliver. The programme and the standard are the same across markets. What flexes is the language and the location. Where we have an office and local trainers, in the UK, Germany, the United States and Australia, we deliver locally. Everywhere else we deliver in person by arrangement, or live online, to the same standard.
- One consistent programme for a team split across several countries
- Delivered in English to mixed-nationality teams, or in the local language where it fits
- In person where we have local trainers, live online everywhere else
- Terminology glossaries prepared in advance for second-language participants
Nine countries, one team.
Europe
United Kingdom
Office London
Netherlands
In person & online
Germany
Office Dortmund
France
In person & online
Spain
In person & online
Italy
In person & online
North America
United States
Office Austin, TX
Canada
In person & online
Asia-Pacific
Common questions.
Can you deliver sales training across several countries at once?
Yes. We run one consistent programme for a team split across markets, in person where we have local trainers and live online everywhere else, so every team gets the same standard.
Which languages do you deliver in?
English primarily, plus German, Dutch, French, Spanish and Italian, with further localisation of materials on request. Most international teams choose English, since that is the language they sell in.
Can you deliver in English to a team of mixed nationalities?
Yes, and it is our most common request. English is the working language of most international sales teams. We send a terminology glossary in advance so second-language participants arrive familiar with the vocabulary and can focus on selling rather than translating.
How do you support people for whom English is a second language?
Before the programme, every participant gets a glossary of the sales terms and phrases we will use, reviewed by native speakers and locked for consistency. This lowers the cognitive load in class, so people spend their attention on their deals, not on translating in their heads.
Do you deliver remotely worldwide?
Yes. Live online delivery reaches teams in any country, in the same format and to the same standard as our in-person programmes.
How do you keep the training consistent across markets?
The methodology and the standard are the same in every country. Only the language and the location change, so leadership can expect the same behaviour from every team.
Training a team that works across borders?
Tell us where your people are and the language they sell in, and we will scope one programme that fits the whole team.