Iain Swanston

Iain Swanston is the Founder and CEO of Klozers, a globally recognized B2B sales consultancy with offices in London, Amsterdam, Melbourne and Austin. With over 30 years of international sales experience, Iain is a leading sales strategist, trainer, and coach trusted by ambitious mid-market businesses and industry giants alike—including Microsoft, HSBC, and TikTok to transform their sales performance and drive sustainable revenue growth. Consistently ranked among the top 100 global sales influencers on Twitter, Iain is renowned for his practical, results-driven approach that bridges the gap between marketing and sales. His expertise spans technology, manufacturing, SaaS, digital services, and more, enabling him to tailor proven sales methodologies to diverse industries and markets. Iain’s unique journey includes rebuilding Klozers into a digital-first business during the COVID-19 pandemic into a global provider of impactful training and coaching. Iain’s credentials include certifications in Consultative Selling Skills, Key Account Management, and Sales Management Training. He has published over 150 articles on sales strategy, leadership, and business development, and is a sought-after speaker, including a TEDx talk on trust in sales. Known for his ability to deliver measurable results, Iain is described by clients as a “Sat Nav for Sales Success” and a coach whose insights are “transferable from classroom to boardroom”. A passionate facilitator and mentor, Iain’s mission is to empower sales leaders and teams to exceed their targets, overcome frustration, and dominate their markets. Based in Edinburgh, Iain enjoys motorcycling, running, and Jiu Jitsu, and is dedicated to delivering not just training—but real, lasting results. “Sales training isn’t just about learning new skills. It’s a journey of stretching and growing, learning shortcuts and hacks that make life easier and help us get ahead further and faster than we could on our own.” — Iain Swanston

Sales Training for Manufacturing: How to Drive Growth in a Competitive Industry

Sales Training for Manufacturing – Top Question FRom Google What should manufacturing sales training include? Whilst every manufacturing company is different the core components of effective training for manufacturing sales teams should include the following: A system to give sales

June 17, 2025

Customer Centric Selling – Proven Strategies to Win More Deals

Customer Centric Selling vs Product/Service based selling Your company has spent all it’s time and energy creating your product and service. You’ve trained your salespeople on the product and they know all the features and benefits. Now you want your

June 9, 2025

Sales Training ROI Calculator – Free Online Calculator

Sales Training ROI: A Game-Changer for B2B Success Every senior executive asks me what the ROI of one of our sales training programmes before signing off. Whilst there will always be 101 different variables to this, meaning no one can

June 4, 2025

Mastering SDR Sales Training for SaaS

Sales Development Representatives (SDRs) play a vital role in the sales process of every SaaS business. They are the frontline team responsible for generating potential customers, nurturing interest, and passing qualified leads to the closers (AEs). Yet, the SDRs role

June 4, 2025

Get the Best Sales Kickoff Speakers: Top Tips

Sales kickoff Speaker – Top Question from Google What to look for in a Sales Kickoff Speaker Here’s the short answer: What to Look for in a Sales Kickoff Speaker: – Industry Expertise: Choose a speaker who understands your industry’s

July 30, 2024

Coaching for Entrepreneurs | Don’t Hire a Busines Coach!

Coaching for Entrepreneurs – Top Question from Google What is Coaching for Entrepreneurs? What is Coaching for Entrepreneurs? Here’s the short answer: Entrepreneur coaching is a specialized form of professional coaching designed to help business owners, startup founders, and aspiring

July 29, 2024

9 Sales Training Books That Changed How I Sell

Sales Training Books – Top Question from Google What are the best books to read about sales?? Here’s the short answer: Whilst there are tens of thousands of books on sales and selling, the best books to read about sales

July 23, 2024

Objection Handling | Overcoming Common Objections

Objection Handling – Top Question from Google What is Objection Handling? Objection handling is a critical part of the sales process. It involves a salesperson’s response to objections raised by the buyer. These objections can arise at any stage, from

July 19, 2024

Fundamentals of Key Account Management

Key Account Management – Top Question from Google What is Key Account Management? Key Account Management (KAM) is the strategic process of planning and managing a mutually beneficial partnership between an organization and its most important customers. These key accounts

July 18, 2024

बिक्री में मानसिक स्वास्थ्य पर निःशुल्क प्रशिक्षण

बिक्री में मानसिक स्वास्थ्य – Google का सबसे बड़ा सवाल बिक्री की नौकरी कितनी तनावपूर्ण है? इसका संक्षिप्त उत्तर यह है: दबाव, अस्वीकृति और लंबे समय तक काम करने के कारण बिक्री तनावपूर्ण हो सकती है। हालाँकि, यह उच्च कमाई

March 8, 2024

ऑनलाइन बिक्री प्रशिक्षण – अपनी बिक्री टीम को सुपरचार्ज करें

ऑनलाइन बिक्री प्रशिक्षण, इसकी लागत कितनी है? – Google का सबसे बड़ा सवाल ऑनलाइन बिक्री प्रशिक्षण की लागत कितनी है? इसका संक्षिप्त उत्तर यह है: ऑनलाइन बिक्री प्रशिक्षण की लागत रिकॉर्ड किए गए कार्यक्रम के लिए निःशुल्क से लेकर आपकी

December 29, 2023

सर्वोत्तम बिक्री पाठ्यक्रम डिजाइन करना

सर्वश्रेष्ठ बिक्री पाठ्यक्रम डिजाइन करना – Google से शीर्ष प्रश्न आप ROI को बढ़ाने वाला विक्रय प्रशिक्षण कैसे डिज़ाइन करते हैं? इसका संक्षिप्त उत्तर यह है: प्रमुख बिक्री लक्ष्यों और ग्राहक की परेशानी बिंदुओं की पहचान करें। बिक्री प्रशिक्षण को

December 21, 2023

क्लोजर्स ने नेतृत्व टीम को मजबूत किया

***तत्काल रिहाई के लिए*** क्लोजर्स ने विस्तार को गति देने के लिए मार्क स्मिट को महाप्रबंधक नियुक्त करके नेतृत्व टीम को मजबूत किया स्मित क्लोजर्स के लिए 30 वर्षों से अधिक की बिक्री विशेषज्ञता और 17+ वर्षों का प्रशिक्षण अनुभव

November 1, 2023

आपकी टीम के लिए 15 उत्साहवर्धक बिक्री आरंभ थीम

बिक्री किकऑफ़ थीम – Google से शीर्ष प्रश्न बिक्री आरंभ में क्या शामिल होना चाहिए? इसका संक्षिप्त उत्तर यह है: बिक्री आरंभिक आवश्यक बातें:– दूरदर्शी नेतृत्व: स्पष्ट लक्ष्य और अपेक्षाएं निर्धारित करें, बिक्री टीम को प्रेरित करें।– व्यापक उत्पाद प्रशिक्षण:

September 5, 2023