International Sales Training › Germany
B2B sales training in Germany and across DACH.
Bespoke B2B sales training delivered in German or English, from our base in Dortmund. Built for the Mittelstand and for industrial and technology teams selling complex, high-value solutions across Germany, Austria and Switzerland.
Built for how German buyers actually buy.
German B2B buyers reward precision, technical depth and a long-term view. Decisions run through several stakeholders, cycles are long, and a seller who leads with product specifications rather than business value quickly gets reduced to a line on a price comparison. Training that ignores this, or that is simply translated from an English framework, does not survive contact with a real conversation.
We build the other way round. We start from what your strongest people already do in the German market, systemise it, and add frameworks only where there is a genuine gap. Delivery is bilingual: in fluent German for teams who prefer it, or in English for international groups. Every programme is private to your team, applied to your own live deals, with no slides.
In German or English, on site or online.
Bilingual delivery
Programmes run in native-level German or in English, so mixed and international DACH teams learn in the language they sell in.
Built for the Mittelstand
Designed around complex, multi-stakeholder industrial and technology sales, not consumer or transactional selling.
Value over price
We equip teams to hold value and margin in front of professional procurement, rather than defaulting to discount.
Across all of DACH
On site in Germany, Austria and Switzerland, or live online for distributed teams and cross-border rollouts.
Your German sales trainers.
Neil Campbell
Neil leads Klozers across Germany, Austria and Switzerland from Dortmund. He brings more than 20 years of B2B sales experience, including years selling enterprise software into industrial sectors, and is fluent in English and German. A former “Sales Presenter of the Year”, he specialises in cross-cultural selling and helping DACH manufacturers and technology firms expand internationally. Because he still sells, his training reflects the market as it is now.
Focus: Enterprise technology sales, new business, cross-cultural selling Languages: English, German
Sascha Kronberg
Sascha is a native German sales trainer who specialises in telephone and inside sales, the discipline behind pipeline creation and early-stage qualification. He works with German teams on the conversations that open opportunities, and adds native-language depth for inside-sales and lead-generation programmes.
Focus: Telephone and inside sales, lead generation Languages: German, English
German sectors we know well.
Programmes are tailored to your market. In Germany we most often work with teams in:
Sales training across German cities.
We deliver on site anywhere in Germany, with a base in Dortmund. City guides are being added.
German sales training, answered.
Do you deliver the training in German?
Yes. Programmes run in native-level German, delivered by German-speaking trainers, or in English for international teams. Many DACH rollouts mix both.
Who delivers the training in Germany?
Neil Campbell, Klozers’ Dortmund-based Regional Manager for the DACH region, leads delivery, supported by native German trainer Sascha Kronberg for inside-sales and telephone-selling programmes.
Do you cover Austria and Switzerland as well?
Yes. We deliver across the whole DACH region, in person in Germany, Austria and Switzerland, or live online for cross-border teams.
Do you understand complex Mittelstand and industrial sales?
Yes. Our German delivery is built around long-cycle, multi-stakeholder industrial and technology sales, with a focus on holding value in front of professional procurement rather than discounting.
How B2B sales training works in Germany and DACH.
Germany is a demanding market for B2B sales training. Buyers reward technical depth, precision and a long-term view, decisions run through several stakeholders, and professional procurement is the norm on serious deals. A programme only earns its place here if it fits how German buyers actually buy, and if it holds up in German as well as English. This section explains how we approach sales training for teams in Germany and the wider DACH region.
What does B2B sales training in Germany involve?
Every Klozers programme in Germany is bespoke. We begin by interviewing your leaders and strongest sellers to understand your market, your deal complexity and where execution slips, then build the programme around your own live accounts. Concepts are applied to real opportunities in the room, not to generic case studies, and there are no slides.
Delivery is bilingual. Programmes run in native-level German for teams who prefer it, or in English for international groups, and many DACH rollouts combine both. Reps leave with a working 90-day plan tied to real accounts, and managers leave able to coach against it.
How is sales training adapted for German and DACH buyers?
German B2B buyers are thorough and value-driven. A seller who leads with specifications rather than business value quickly becomes a price comparison, and cold, imported scripts tend to fall flat in front of a professional Einkauf. The seller’s task is to build credibility across a multi-stakeholder group and hold value in front of procurement rather than reaching for a discount.
We build from what your best performers already do in the German market and add structure only where there is a real gap. That keeps experienced reps on side, and it reflects the Mittelstand reality of long cycles, engineering-led buyers and durable supplier relationships rather than fast, transactional selling.
Do you deliver across Austria and Switzerland too?
Yes. Our delivery covers the whole DACH region. We work on site in Germany, Austria and Switzerland, and run the same programme live online for cross-border teams and distributed rollouts, so a team split across all three markets learns to one standard.
Cross-cultural selling is part of the content where it matters, particularly for DACH manufacturers and technology firms expanding internationally, where the way a deal is run in Stuttgart may differ from how it is run in Zurich or abroad.
In-person or live online in Germany?
Both work. In-person workshops suit a co-located team or a kickoff, and we deliver on site anywhere in Germany from our base in Dortmund. Live online suits distributed teams and cross-border DACH rollouts, delivered as shorter sessions with coaching between them so the training fits around live deals.
The applied, no-slides format is the same either way, and reinforcement is built in. German buyers expect follow-through, and training that is not reinforced does not change behaviour, so managers are equipped to coach the new behaviours long after the workshop ends.
How do you choose a sales training provider in Germany?
Ask whether the programme will be built around your real deals or is a fixed curriculum translated into German, whether it can genuinely be delivered in native-level German, and whether the trainer understands complex industrial and technology selling rather than transactional sales. Ask, too, what happens after the workshop.
In Germany your programme is led by Neil Campbell, our Dortmund-based Regional Manager for DACH. He brings more than 20 years of B2B sales experience, fluency in German and English, and a background selling enterprise software into industrial sectors. Because he still sells, the training reflects the market as it is now, not as it was a decade ago.
How is the impact of sales training measured?
The measure that matters is behaviour change, not feedback scores. We look for observable shifts in how deals are run: is value being articulated instead of price discounted, is the economic buyer being reached, are weak opportunities being exited sooner? The 90-day plan gives managers a concrete reference to coach against, deal by deal.
For teams that go further, a baseline of current execution quality can be established, so movement over the following quarter is visible rather than assumed. That evidence is what tells you whether to reinforce or extend, and it speaks the language German leadership expects. The goal is a German sales team that runs its most complex deals to a consistent standard, in the language it sells in, with managers who can hold that standard over time.
Which sectors do you work with in Germany?
We most often work with German teams in manufacturing and engineering, industrial technology, chemicals, automotive supply, enterprise software and SaaS, and professional services. Each has its own buyers, cycle lengths and technical depth, so the programme is tailored to the sector rather than delivered as one generic course.
What these sectors share is complex, multi-stakeholder selling where value has to be proven to technical buyers and defended in front of procurement. That is precisely what the programme is built to strengthen, whether your team sells capital equipment, industrial software or specialty chemicals.
Train your German team in the language they sell in.
Tell us about your market and your deals, and we will scope a bespoke DACH programme in German or English.