Iain Swanston

Iain Swanston is the Founder and CEO of Klozers, a globally recognized B2B sales consultancy with offices in London, Amsterdam, Melbourne and Austin. With over 30 years of international sales experience, Iain is a leading sales strategist, trainer, and coach trusted by ambitious mid-market businesses and industry giants alike—including Microsoft, HSBC, and TikTok to transform their sales performance and drive sustainable revenue growth. Consistently ranked among the top 100 global sales influencers on Twitter, Iain is renowned for his practical, results-driven approach that bridges the gap between marketing and sales. His expertise spans technology, manufacturing, SaaS, digital services, and more, enabling him to tailor proven sales methodologies to diverse industries and markets. Iain’s unique journey includes rebuilding Klozers into a digital-first business during the COVID-19 pandemic into a global provider of impactful training and coaching. Iain’s credentials include certifications in Consultative Selling Skills, Key Account Management, and Sales Management Training. He has published over 150 articles on sales strategy, leadership, and business development, and is a sought-after speaker, including a TEDx talk on trust in sales. Known for his ability to deliver measurable results, Iain is described by clients as a “Sat Nav for Sales Success” and a coach whose insights are “transferable from classroom to boardroom”. A passionate facilitator and mentor, Iain’s mission is to empower sales leaders and teams to exceed their targets, overcome frustration, and dominate their markets. Based in Edinburgh, Iain enjoys motorcycling, running, and Jiu Jitsu, and is dedicated to delivering not just training—but real, lasting results. “Sales training isn’t just about learning new skills. It’s a journey of stretching and growing, learning shortcuts and hacks that make life easier and help us get ahead further and faster than we could on our own.” — Iain Swanston
Mastering SDR Sales Training
Iain Swanston

Mastering SDR Sales Training for SaaS

Sales Development Representatives (SDRs) play a vital role in the sales process of every SaaS business. They are the frontline team responsible for generating potential customers, nurturing interest, and passing qualified leads to the closers (AEs). Yet, the SDRs role

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sales kickoff speakers
Iain Swanston

Get the Best Sales Kickoff Speakers: Top Tips

Sales kickoff Speaker – Top Question from Google What to look for in a Sales Kickoff Speaker Here’s the short answer: What to Look for in a Sales Kickoff Speaker: – Industry Expertise: Choose a speaker who understands your industry’s

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sales coaching for entrepreneurs
Iain Swanston

Coaching for Entrepreneurs | Don’t Hire a Busines Coach!

Coaching for Entrepreneurs – Top Question from Google What is Coaching for Entrepreneurs? What is Coaching for Entrepreneurs? Here’s the short answer: Entrepreneur coaching is a specialized form of professional coaching designed to help business owners, startup founders, and aspiring

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Objection Handling Training
Iain Swanston

Objection Handling | Overcoming Common Objections

Objection Handling – Top Question from Google What is Objection Handling? Objection handling is a critical part of the sales process. It involves a salesperson’s response to objections raised by the buyer. These objections can arise at any stage, from

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fundamentals of key account management
Iain Swanston

Fundamentals of Key Account Management

Key Account Management – Top Question from Google What is Key Account Management? Key Account Management (KAM) is the strategic process of planning and managing a mutually beneficial partnership between an organization and its most important customers. These key accounts

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Diseñar el mejor curso de ventas

Diseñar el mejor curso de ventas – Pregunta principal de Google ¿Cómo diseñar una formación en ventas que impulse el ROI? Ésta es la respuesta breve: Identifica los objetivos clave de ventas y los puntos débiles de los clientes. Alinea

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Klozers refuerza su equipo directivo

***PARA PUBLICACIÓN INMEDIATA*** Klozers refuerza su equipo directivo con el nombramiento de Marc Smit como Director General para impulsar su expansión Smit aporta a Klozers más de 30 años de experiencia en ventas y más de 17 años en formación.

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Formación para graduados en ventas

***PARA PUBLICACIÓN INMEDIATA*** Klozers se embarca en la misión de capacitar a los graduados universitarios a través de la educación gratuita, con el objetivo de permitir que 100.000 graduados desarrollen una carrera en ventas. [Edimburgo, Reino Unido – 05/09/2023 Klozers,

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Simulaciones de formación en ventas

Simulaciones de formación en ventas – Pregunta principal de Google ¿Qué es una simulación de ventas? Ésta es la respuesta breve: Una simulación de ventas utiliza escenarios reales de ventas y atención al cliente para proporcionar a las empresas una

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Formación DISC para el éxito en ventas

Formación DISC para VENTAS – Pregunta principal de Google ¿Qué personalidad DISC es mejor para las ventas? Ésta es la respuesta breve: En todos los años que llevamos impartiendo formación y entrenamiento en ventas, podemos decir sinceramente que hemos trabajado

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Cómo mejorar la eficacia de las ventas

Eficacia de ventas – Pregunta principal de Google ¿Cómo se mide la eficacia de las ventas? Ésta es la respuesta breve: La forma de medir la eficacia de las ventas dependerá de las metas y objetivos de tu empresa. Aquí

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Consultoría de ventas | Libera tu potencial de ventas

Consultoría de ventas – Pregunta principal de Google ¿Qué hacen los asesores comerciales? Ésta es la respuesta breve: Somos consultores de ventas profesionales especializados en ayudar a las empresas B2B mejorando su rendimiento comercial y alcanzando sus objetivos de ventas.

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