Iain Swanston

Iain Swanston is the Founder and CEO of Klozers, a globally recognized B2B sales consultancy with offices in London, Amsterdam, Melbourne and Austin. With over 30 years of international sales experience, Iain is a leading sales strategist, trainer, and coach trusted by ambitious mid-market businesses and industry giants alike—including Microsoft, HSBC, and TikTok to transform their sales performance and drive sustainable revenue growth. Consistently ranked among the top 100 global sales influencers on Twitter, Iain is renowned for his practical, results-driven approach that bridges the gap between marketing and sales. His expertise spans technology, manufacturing, SaaS, digital services, and more, enabling him to tailor proven sales methodologies to diverse industries and markets. Iain’s unique journey includes rebuilding Klozers into a digital-first business during the COVID-19 pandemic into a global provider of impactful training and coaching. Iain’s credentials include certifications in Consultative Selling Skills, Key Account Management, and Sales Management Training. He has published over 150 articles on sales strategy, leadership, and business development, and is a sought-after speaker, including a TEDx talk on trust in sales. Known for his ability to deliver measurable results, Iain is described by clients as a “Sat Nav for Sales Success” and a coach whose insights are “transferable from classroom to boardroom”. A passionate facilitator and mentor, Iain’s mission is to empower sales leaders and teams to exceed their targets, overcome frustration, and dominate their markets. Based in Edinburgh, Iain enjoys motorcycling, running, and Jiu Jitsu, and is dedicated to delivering not just training—but real, lasting results. “Sales training isn’t just about learning new skills. It’s a journey of stretching and growing, learning shortcuts and hacks that make life easier and help us get ahead further and faster than we could on our own.” — Iain Swanston
Mastering SDR Sales Training
Iain Swanston

Mastering SDR Sales Training for SaaS

Sales Development Representatives (SDRs) play a vital role in the sales process of every SaaS business. They are the frontline team responsible for generating potential customers, nurturing interest, and passing qualified leads to the closers (AEs). Yet, the SDRs role

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sales kickoff speakers
Iain Swanston

Get the Best Sales Kickoff Speakers: Top Tips

Sales kickoff Speaker – Top Question from Google What to look for in a Sales Kickoff Speaker Here’s the short answer: What to Look for in a Sales Kickoff Speaker: – Industry Expertise: Choose a speaker who understands your industry’s

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sales coaching for entrepreneurs
Iain Swanston

Coaching for Entrepreneurs | Don’t Hire a Busines Coach!

Coaching for Entrepreneurs – Top Question from Google What is Coaching for Entrepreneurs? What is Coaching for Entrepreneurs? Here’s the short answer: Entrepreneur coaching is a specialized form of professional coaching designed to help business owners, startup founders, and aspiring

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Objection Handling Training
Iain Swanston

Objection Handling | Overcoming Common Objections

Objection Handling – Top Question from Google What is Objection Handling? Objection handling is a critical part of the sales process. It involves a salesperson’s response to objections raised by the buyer. These objections can arise at any stage, from

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fundamentals of key account management
Iain Swanston

Fundamentals of Key Account Management

Key Account Management – Top Question from Google What is Key Account Management? Key Account Management (KAM) is the strategic process of planning and managing a mutually beneficial partnership between an organization and its most important customers. These key accounts

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Saúde mental em vendas Treinamento gratuito

Saúde mental em vendas – Principais perguntas do Google Quão estressante é um trabalho de vendas? Aqui está a resposta curta: As vendas podem ser estressantes devido à pressão, à rejeição e às longas horas de trabalho. No entanto, ele

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Criando o melhor curso de vendas

Criando o melhor curso de vendas – Principais perguntas do Google Como você cria um treinamento de vendas que gera ROI? Aqui está a resposta curta: Identificar as principais metas de vendas e os pontos problemáticos dos clientes. Alinhar o

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Klozers reforça a equipe de liderança

***PARA DIVULGAÇÃO IMEDIATA*** Klozers reforça a equipe de liderança com a nomeação de Marc Smit como gerente geral para impulsionar a expansão Smit traz mais de 30 anos de experiência em vendas e mais de 17 anos de experiência em

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Treinamento para graduados em vendas

***PARA DIVULGAÇÃO IMEDIATA*** A Klozers embarca na missão de capacitar graduados universitários por meio de educação gratuita, com o objetivo de permitir que 100.000 graduados construam uma carreira em vendas. [Edimburgo, Reino Unido – 09/05/2023 A Klozers, líder em educação

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Simulações de formação em vendas

Simulações de treinamento de vendas – Principais perguntas do Google O que é uma simulação de vendas? Aqui está a resposta curta: Uma simulação de vendas utiliza cenários reais de vendas e atendimento ao cliente para fornecer às empresas insights

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Treinamento DISC para o sucesso em vendas

Treinamento DISC para VENDAS – Principais perguntas do Google Qual personalidade DISC é melhor para vendas? Aqui está a resposta curta: Em todos os nossos anos de treinamento e orientação de vendas, podemos dizer honestamente que trabalhamos com grandes vendedores

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Como melhorar a eficácia das vendas

Eficácia das vendas – Principais perguntas do Google Como você mede a eficácia das vendas? Aqui está a resposta curta: A forma como você mede a eficácia das vendas dependerá das metas e dos objetivos da sua empresa. Aqui estão

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