We Practice What We Teach
Klozers was founded in 2014 by a sales practitioner with 40 years in enterprise B2B sales – including 5 years at Sandler Sales Institute, one of the world’s largest sales training organizations. That experience showed us what traditional training gets wrong. And what actually works.
We use the same methods to sell Klozers that we teach our clients. If it doesn’t work in real deals, we don’t teach it.
⭐⭐⭐⭐⭐ Rated 5 stars from 40+ client reviews [Read what clients say →]
Our Background
Built by Practitioners, Not Consultants
Most sales training companies were started by trainers. Klozers was started by someone who spent 40 years actually selling.
Our founder’s background:
- 40 years in enterprise B2B sales across technology, financial services, and professional services
- 5 years at Sandler Training, delivering programs to global enterprise clients
- TEDx speaker on trust in business relationships (2014)
- Founded Klozers in 2014 after seeing the gap between what gets taught and what actually drives results
What that means for clients:
We don’t teach theory. We teach what we’ve proven works – in our own pipeline, under real pressure, with real buyers. Every simulation scenario is built from actual deal dynamics we’ve navigated. Every standard we help you install is one we enforce in our own organization.
When we tell you “this is how economic buyers respond” or “here’s what happens when you lead with value,” it’s not from a textbook. It’s from last week.
Years combined frontline enterprise sales experience
Countries where Klozers has delivered enterprise engagements
Years operating in complex B2B sales environments
What We've Built
Three Things Traditional Training Companies Don't Have
Over the past decade, we’ve developed proprietary methodologies that solve the problems traditional training creates:
The problem with traditional training: Generic case studies your team dismisses as “not how we sell.”
Our solution: 100% customized simulations built around your actual deals, your market dynamics, your competitive threats.
- Zero PowerPoint (we practice what we preach)
- Realistic buying scenarios with multiple stakeholders
- Live scoreboard tracking execution quality
- Exposes gaps before they cost you revenue
Every simulation is different because every client’s reality is different.
The problem with traditional training: Knowledge doesn’t change behavior. Two weeks after the workshop, your team reverts to old habits.
Our solution: Enforceable operating standards that define how deals must be run – not suggestions, requirements.
- Built from analyzing what top performers actually do
- Written as explicit rules (like "qualified" means X evidence exists, not "rep feels confident")
- Embedded into pipeline reviews and forecast discussions
- Enforced by managers, not left to individual interpretation
Standards are what make training stick.
Standards Enforcement Platform (In Development)
The problem with traditional training: No way to track whether execution actually changes in live deals.
Our solution: Currently piloting a governance platform with select enterprise clients.
- Tracks standards compliance in real opportunities
- Coaches sellers in the flow of work
- Reduces dependency on manager intuition
- Feeds execution data to your CRM
Status: MVP testing with 3 pilot clients. General availability expected June 2026.
Who We Serve
Enterprise Sales Organizations Where Execution Consistency Matters
Our typical client:
- 30-200 salespeople
- Complex, multi-stakeholder B2B sales (6-18 month cycles)
- Manufacturing and technology sectors
- Revenue teams under board pressure to improve forecast accuracy
Our markets:
- Our largest market is Germany, where we’ve built deep expertise working with manufacturing and technology companies that demand precision in both product delivery and sales execution. We also serve enterprise clients across the UK, USA, and Australia.
- Growing markets: UK and USA
- Offices: London (HQ), Dortmund, Austin, Melbourne
Geographic presence means local understanding: We’re not trying to apply US sales methods to German manufacturing companies or UK professional services. We adapt to how enterprise sales actually works in your market.
What Our Clients Say
40+ Five-Star Reviews on Google
We don’t have fancy case study PDFs with exact percentage improvements. We have something better: honest feedback from people who’ve experienced our simulations.
See How Clients Have Improved Execution:
Enterprise clients have achieved measurable improvements in forecast accuracy, pipeline quality, and deal value within 90 days of implementing our simulation and standards methodology.
How We're Different
Four Things You Won’t Get From Traditional Sales Training Providers
Zero PowerPoint
If slides don’t work in your sales calls, they don’t work in our training. Every simulation is experiential – your team makes decisions, faces consequences, and learns from outcomes. Not from watching a trainer click through decks.
100% Customised Content
Before every simulation, we interview your sales leaders and top performers to understand your actual deals.
Then we build scenarios around your market, your buyers, your competitive threats.
Your team can’t dismiss it as “not relevant to us” – because it’s built from your world.
Practitioner Led, Not Consultant Designed
We Go To Market using the same methods we teach. Our founder spent 40 years in enterprise B2B sales – including 5 years delivering training at Sandler – before starting Klozers.
When we tell you “this is what works,” it’s because we’re doing it right now. In our own pipeline. With our own prospects. Under the same pressure you face.
Standards Enforcement Not Just Training
Most training stops at teaching methodology. We go further: we help you install enforceable operating standards that govern how deals must be run.
- Define what “qualified” actually means (with evidence requirements)
- Establish rules for economic buyer access
- Set margin discipline standards
- Track compliance over time
Knowledge alone doesn’t change behavior. Enforcement does.
The Leadership Team
Each member of the Klozers leadership team has operated inside enterprise sales environments at a level where execution quality carries direct commercial consequence.
Iain Swanston
Chief Executive Officer
Neil Campbell
Regional Manager DACH
Philip Ritchie
Head of Growth
John Anderson
Chairman
Sales execution becomes predictable when standards are explicit and enforceable.
What We've Observed
Across engagements in Manufacturing and Technology, working with sales organisations of 100 to several hundred revenue-generating roles, certain patterns appear consistently. These are not edge cases. They are structural — and they are what Enterprise Sales Operating Standards are designed to address.
01
Training investment does not prevent execution variance
Organisations with well-funded training programmes still experience inconsistent qualification, optimistic pipelines, and unpredictable forecasts. The issue is not capability – it is the absence of enforceable standards that define what must happen.
02
Qualification is almost always interpreted, not validated
In most enterprise sales organisations, what “qualified” means varies by manager, by territory, and by individual seller – producing pipeline stages that reflect internal activity rather than buyer validation and forecasts built on confidence rather than evidence.
03
Leadership cannot inspect what has not been defined
Without explicit standards, pipeline reviews default to subjective conversation and forecast discussions focus on sentiment rather than evidence – leaving leadership with no consistent basis for validating how opportunities are actually being run.
Organisations We've Worked With
Klozers has delivered enterprise sales engagements with organisations across Manufacturing, Technology, Financial Services, and professional services.
Is this
right for your organization?
If you are responsible for governing complex sales opportunities and execution variance carries material commercial risk, the next step is a structured conversation.