Sales Training Reviews
Evidence from the people we work with.
Sales training should be relevant to the organisation, practical for the people taking part and supported by an approach that can be applied to real sales situations.
This page brings together client feedback about Klozers’ sales training and coaching. The original reviews provide the detail in clients’ own words.
How to use this page
Google reviews of Klozers
- Wedding Sales9/04/2025Iain has helped our team grow in confidence and sales knowledge, he is incredible at his job and we are so grateful to have had him help our team. His training was a real eye-opener and was completely different to any other sales training we have had or would expect. We look forward to our continued work with him and excited to see even more change and improvement as we go on.read moreread lessRon Ramage7/01/2025Merlin ERD Limited wanted to refresh their sales approach and engaged Iain @Klozers to support them on that journey - no regrets in doing that. Iain is personable, professional, knowledgeable and he worked diligently with the team to deliver training, individual coaching sessions, and insight. Always a pleasure and never a challenge.read moreread less
- Bart Beemsterboer6/25/2025Sales Training Review – Klozers at SuperYacht TimesWe recently had the opportunity to participate in a tailored sales training programme delivered by Klozers, and the experience was nothing short of exceptional. The training was both valuable and highly constructive, providing our team with practical tools and fresh perspectives that could be applied immediately in our day-to-day work.Klozers' approach was engaging, insightful, and well-aligned with the specific challenges we face in the superyacht industry. The sessions encouraged active participation and open discussion, which created a collaborative learning environment and led to a noticeable boost in motivation across the team.Our sales managers in particular found the training incredibly beneficial. They appreciated the strategic frameworks shared, the focus on consultative selling, and the clear guidance on how to build deeper relationships with clients. The content struck a strong balance between theory and real-world application, and we’ve already begun to see positive shifts in both confidence and performance.Overall, Klozers delivered a top-tier training experience that we would confidently recommend to other sales-focused teams looking to refine their skills and improve results.— SuperYacht Times Teamread moreread lessKeith Armstrong5/30/2025I thoroughly enjoyed the sales training course and found it incredibly valuable. The content was engaging, well-structured, and packed with practical strategies that I could immediately apply. Iain is knowledgeable, approachable, and took the time to ensure everyone understood the material as we went. I learned so much about certain sales strategies and feel more confident in my approach moving forward. Highly recommend Klozers to anyone looking to boost their sales skills!read moreread less
- Will Hammick12/03/2024We employed the expertise of Klozers and their Sales Fundamentals course, to help provide us with an introduction to sales approaches, techniques and mindset.We work in the marine industry and there were many components of the course that we were able to apply to our industry and case.Paul Mills, who was our instructor was polite, prompt and friendly whilst providing a concise course structure which was delivered well. He and Iain listened to our needs and offered a video call to support us. They then set up a sales strategy and a road map to aid post course momentum.We highly recommend their services going forward.read moreread lessJohn Mckay10/21/2024I booked a meeting with Klozers back in April, I expected a sales call but instead got free advice which I tried out on the next sales call I made..... and it worked. It was a really easy decision to join the Legends club where Iain has played a major role in developing both my selling skills and my efficiency. He has really helped build a culture of positive consultive selling in our company.Then.... there is the results - without mentioning £££ I would honestly say we have doubled the amount we sell. On top of all that, I moved to a nicer apartment because I told him that was something that was annoying me in my life and he asked me why I had not moved...read moreread lessDonald Cameron7/19/2023We’re a SaaS business and needed to boost our website visibility and generate more quality inbound sales leads. Within weeks of implementing what we learned we could see more relevant traffic coming to the site and then we started to get leads from qualified prospects sales starting to come in – not many at the start, but the number has slowly climbed and continues to do so every month. We’ve completely bought into the whole process now.read moreread less
- Contributions from Core Technology Systems Scotland (Core Scotland)6/25/2023As a busy SME, we've used Klozers for Sales and Marketing support for 4 years. They have a substantial depth and breadth of sales training expertise and are always a friendly face to turn to when we need input on topics like sales process, consultative selling and lead generation. I can recommend them wholeheartedly.read moreread lessStuart Laing5/29/2023I come from a technical background and had no experience of lead generation or websites whatsoever, but within 4 weeks we could already see results. The training is easy to follow because it uses real life examples that you can double check on Google so we knew for sure that it would work in our business. If you’re looking for a bunch of theory this isn’t for you – it’s hands on and very practical and as a team here we all love it.read moreread lessConner Smith8/17/2022i bought a sales fundamental course from klozers and was mentored by ian swanson he provided an excellent course. at the star i was overwhelmed with the amount of information i was provided and by the end of the course i had the understanding of the industry clarity in what i had to do and direction for my business to work towards ian has a unique way of teaching and works to your pace he went miles past my expectations and done so much more than was required after the course was finished he still advises me today on situation i need to address and how to address them it was a pleasure to meet ian and be educated my him i would defiantly recommend klozers to learn from will be doing another course soon thank guysread moreread less
- Tracy Buchan5/27/2022I worked with Iain over the course of six months to improve my sales 'closing' technique. We went through everything from the initial contact through to signing the contracts; we focused on the quote documentation and de-mystified it beyond belief! Iain was great at pointing out the things I was doing well and the things I needed to work on- I am pleased to say I'm now a definite closer. With the additional tools Iain gave me I've honed my skills and (almost) perfected my pitch. I would highly recommend Iain and when I need more guidance I will return for his service and words.read moreread lessAmanda Jukes5/23/2022A fantastic learning experience.Kolzers (Iain) has supported our sales team for several months, not just during the original presentation. This gave me the opportunity to take away several learning ideas and implement them, with numerous opportunities to go back to Iain and discuss my victories and wins in more detail, whilst supporting me in turning losses into success and delivering measurable results. This made the course personal to me and my individual needs.Using the skills that Iain has demonstrated I have completely re-vamped my approach to clients with positive results already evidenced.Iain is very knowledgeable and approachable and will no doubt be a life long friend.Thank you! Amanda (Spirit BDM)read moreread lessOxyzn4/29/2022I am the founder of Urban Yoga Lab and I took the Consultative Selling Skills & B2B Lead Generation course. The course was really amazing - it helped me to learn so many things I had no idea before. From SEO to sales strategies and from best webinars practices to adopting a consultative approach in sales, Klozers realy taught me everything. Their sales coach was amazing, giving me fantastic advice, and helping me recognize what makes our brand really unique. Big thanks to him and their entire team! If you have any second thoughts to buy their programme I gurantee you wont regret it. They are THE BEST!read moreread lessRick Campbell3/16/2022We have been working with Klozers since 2020 as they help us develop a sales strategy for our TeamFolio employee skills inventory software. We have been blown away by the breadth of knowledge and depth of experience that Iain and the team have been able to share with us. The coaching on effective approaches for strategic sales solutions has also been delivered in such an accessible way for a predominantly technical team here at FidraSoft. We have a great foundation to build our sales strategy on now. What really surprised us is how much more fun it has been than we first expected!read moreread less
- Lyndsey TIGAR12/09/2021Iain is a very experienced and highly knowledgeable sales trainer. He went over and above to support our company in our sales efforts, and gave us invaluable insight and highly practical tools and resources throughout the course. I would not hesitate to recommend any of his services. He goes over and above, and is genuinely delighted to see your company do well.read moreread less
- DANIEL LEVER8/18/2021From my initial enquiry, Klozers were exceptionally responsive and helpful.They listened and understood our SaaS and sales development needs clearly and worked with us to develop a comprehensive learning programme which is now starting to deliver excellent results for our business already.Throughout the programme, Klozers continued to provide added value and develop new ideas with us.I cannot recommend them highly enough and would be pleased to work with them again.read moreread less
- Leanne Howie5/25/2019I attended a seminar with Iain from Klozers recently and found it to be very interesting and informative. Iain was engaging and showed genuine interest in each of the businesses represented in the room. He tailored parts of his presentation to suit each individual in their own area and stage of startup. Definitely a worthwhile seminar and I would highly recommend attending.read moreread less
- Kube Net5/25/2018Recently completed the sales and marketing academy with Iain, this was a fantastic course and the amount of content and information provided over the 4 days was fantastic. 100% recommend to anyone looking to grow their sales and marketing knowledge.Ryan WilsonKubeNetread moreread lessNik Hood5/25/2018Klozers are great! All the sales 'Training' I have had up to meeting Iain Swanston at Klozers has been just that - 'Training'. What Iain and Klozers offer that is transferable from class-room to board-room is to develop an understanding of the business I work in and apply proven techniques that will work but need adapting. I now refer to this as Sales Coaching, which for me is very different to training. Iain is a great Coach and I learn from every session we have together. He is also on hand by phone or email to bounce ideas around and make sure I am on the right track! Thanks Iain!read moreread less
- LSO Admin (fwd to de*********@********eb.com)5/25/2016Klozers helped our business achieve great results. Their due care and attention to focus not only on the sales process and execution but to also consider and hence incorporate business and marketing strategy into the wider planning helped us to realise our potential as a team and as a business.Personally, Iain was able to coach me very well on what my focus should be as a business manager and I would highly recommend him and his team to other businesses.read moreread less
What clients have said about working with Klozers
These historical recommendations are reproduced from the existing page, retaining the original client wording and attribution.
I found the course which I attended that Iain ran to be very informative, insightful and well structured. It covered a huge amount of ground but in very digestible pieces which meant that after two days I felt that I was leaving with a considerably greater understanding of selling psychology and a notebook full of helpful techniques. Would highly recommend his sales training to anyone.
Michelle MacFadyen
Regional Manager
I would gladly recommend Iain & his team to anyone in the sales environment .I had the pleasure of attending one of Iain’s sales master classes, after which I found a whole new impetus & drive to take forward on the numerous meetings I have had since .His wealth of experience in sales tied in with his excellent method of teaching make for a very interesting and insightful experience.
Stuart Horsburgh
Senior Contracts Manager, MBMS
Having worked with Iain for about 6 months now I feel qualified to describe his fresh & committed approach and his enthusiastic, challenging, direct & honest (yet diplomatic!) way of interacting with those he works with. Iain has a genuine desire for those he is training and mentoring to succeed and exceed their own expectations of what is possible and always leads by example.
Alexandra Stewart
CIO, Tesco Bank
Iain is an outstanding sales trainer and coach. He has played a crucial role in helping us develop a thoroughly professional and industry leading sales and customer service team. Having worked with us for two years, he has become our trusted advisor on all matters related to our sales strategy. His passion for what he does is infectious and I would highly recommend having a conversation with Iain to see if he could help your company’s sales performance.
Steve Tigar
CEO, Money Dashboard
Iain has been helping to train members of my team who are both relatively new to sales and they have found this very useful and have come away from the training days inspired and much better informed/equipped. In addition, he has been extremely helpful in assisting me with the overall strategy for a certain part of the business often dropping in or phoning with a new thought he may have had. I can honestly say, attention to detail and vigour Iain provides goes way beyond the call of duty and I cannot recommend him and his company enough.
Antonia Ward
Partnership Director, GSI Events
The Microsoft Sales Academy changed my entire outlook on selling. Since attending Iain’s class I’m selling more effectively and generating great new business. The approach requires constant reinforcement and Iain is always extremely helpful in offering guidance and ensures we understand the material. Iain is a fantastic trainer and I would not hesitate to recommend him.
Craig Taylor
Cloud Solutions Manager, Phoenix Software
I have just completed a two day course with Iain learning all about sales techniques and even more about myself. I have a successful business. I have been a “natural” sales person all my life. I assumed that it was something that you were either born with or not. Well guess what? This stuff can be learned, in a clear and structured way. Its not rocket science but it is a science. Importantly for me, even with years of experience, clear profits and a sales force under my belt, my own skills were significantly improved. I enjoyed all of it but the best bit was the “A ha!” moments when everything became clear and the way forward easy and bright. I think that Iain has a hunch that he is good but actually he is great. I am delighted to recommend him.
Gaynor Turner
Director, MacIntyres
Iain has helped me; reduce my sales cycle, increase my selling time and set myself aside from the competition by approaching business that works against the tried/tested Features and Benefits system. Would highly recommend to experienced sales professionals who think they can’t improve any further – you can with Iain’s guidance! Brace yourself for some uncomfortable techniques that become instinctive but highly effective! His service may or may not be a good fit for your business, if it’s a no, at least you can still be friends. It’s just business.
Cathie Swan
Account Manager, Saphire Solutions
Absolutely top notch! Can’t thank you enough for todays session, my head is absolutely buzzing with ideas.
Craig Buchan
Founder, Qpal
The recent Sales Masterclass was an excellent course from which I learned much more than I expected over two days. Iain has an excellent style of delivery, expertly mixing theoretical learning with real world examples in an environment which ensures everybody gains the maximum value from the course.
Allan Paterson
Communications Officer, Highland Life
Klozers are the Sat Nav for sales success.
Alan Wood
Business Manager, Microsoft
Tremendous session yesterday. The most useful and interesting days training I’ve ever had. Love your style!
Gary Stewart
CEO, Spyglass
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