Sales Management Training Course
Overview
Great sales management is at the heart of every successful sales unit, however, this role requires a very different set of skills and knowledge on top of the sales experience, that most people have. The modern sales manager has to be both an expert in data, people and of course sales and marketing. This course provides a perfect foundation for anyone new to sales management, in addition to a refresher for existing managers looking to re-energise their sales.

The modern sales manager is the backbone of every sales team with multiple responsibilities. This course covers the most common areas of responsibilities of Sales Management with practical, hands on strategies for managing a modern sales team.
In addition to all the systems and processes Sales Managers set the performance and expectation levels of the sales team.
Without good sales management a culture of “satisfactory under-performance” will pervade which means good sales people will leave and under-performing sales people will stay.
The Sales Manager is arguably the most important part of the sales team.
This course is perfect for salespeople who are about to make the step up into a more senior role and existing sales managers looking to upgrade their skills. In addition this course is perfect for Entrepreneurs and Business Owners who are managing their own teams of salespeople, or those about to hire their first sales reps.
- Salespeople
- Sales Managers
- Entrepreneurs
- SaaS Founders
- Business Owners
- CEO’s
We provide a management framework and a methodology that participants can implement in any B2B sales operation. The framework is designed to compliment any existing management systems you may already have and includes over 30 sales templates, tools and guides for easy adoption.
Attendees leave with:
- More confidence and self-belief
- A self assessment tool to accurately identify priority areas for improvement
- A proven performance management system to follow
- Strategies, techniques and skills for moving reps from B players to A players
- Sales Planning frameworks to help you plan for success
In addition to the core content attendees learn the connection between all of the main functions of modern sales management and will provide you with the practical strategies and tools you can implement in your business immediately to develop your sales.
- Sales Strategy
- Sales Process
- People
- Channels
- Technology, Data & Tools
- Customers
- Sales Leadership
Module 1. Sales Bench-marking & Improvement Planning
Audit your sales unit against Industry best practice and the Sales Maturity Model. How to create powerful sales transformation programmes that will drive your organisation forward and set winning sales strategies.
Module 2. Leadership Styles
Discover the style of leader you are and the good and the bad that comes with every style.
Module 3. Sales Performance Management
How to create an objective sales performance programme that aligns the day to day activities of salespeople with the companies growth strategy and objectively measure and record the sales team.
Module 4. Coaching Sales Winners
How to create a culture of coaching to develop and coach sales winners by aligning personal goals with business objectives.
Module 5. Hiring Sales Winners
Finding and hiring sales winners and not someone else’s failed sales rep.
Module 6. How to Plan and Run Meetings with Impact
Get the most out of every meeting complete with meeting structure, templates and notes.
Unlike traditional training companies, we believe people learn by doing rather than following theory in text books in a classroom.
We use a workshop methodology in our sales training programmes where we have a blended mix of theory where appropriate , whilst focussing the majority of the time on real life sales challenges.
Attendees are guided through each session and individually undertake real life sales scenarios.
This ensures each attendee remains engaged and learning in a positive and supportive environment.
All our training is delivered via the “work based learning” model. This means that we work with teams to set up live sales management objectives bespoke to their organisation, in order that participants are given opportunities to use their new skills and knowledge.
This model ensures that attendees retain as much of the information as possible. We run this in parallel with live management coaching which helps participants with existing challenges and implementing the new skills they learn.
This course can be delivered:
- On site as a two day bootcamp (dependant on Covid restrictions). Minimum 5 people and additional travel charges may apply.
- Remotely via 4 x half day workshops. Dates and times confirmed on booking.
- Remotely via 6 x 90 minute virtual training sessions delivered live, on the first three calendar weeks of every month. After booking you are automatically added to the next course which starts on the first Thursday of every calendar month.
During the training period each participant has a access to a dedicated coach via telephone, email and live chat.
Option 3 – the open classes run every month and are restricted to 12 participants to ensure classes are not overcrowded.
In addition, we do not allow more than 3 participants from any one company so the session time is never dominated by one organisation.
Should you require more than 3 places we are happy to schedule a separate online class at no extra charge.
What level of sales experience does the sales management training cover?
Our clients have a wide variety of backgrounds but attendees of this course are predominantly made up of Business Owners, Founders and Salespeople about to move into a more senior role.
Does the training work with other selling systems and methodologies?
Yes, our management training and coaching works alongside any of the major selling systems, such as Miller Heiman, Richardson, SPIN or Solution Selling.
Will the training cover the Management topics that are important to me?
Yes – all our training and coaching includes an initial needs analysis where you can specify specific areas that are important to you.
Do you provide bespoke services for larger organisations?
Yes, and as examples we can help you create and run your own Enterprise Sales Training programme, a Sales Enablement portal, or provide speakers for sales conferences. Please use the “Book a Call” below to speak with one of our coaches.
What industries does the training cover?
Our sales training and coaching is specific to Business to Business selling, not to any specific vertical. We do however have lots of experience in IT, Pharma, Technology, SaaS, Professional Services, Digital Media, Construction, Engineering, Oil & Gas, Banking, Software and Financial Services.
Can I cancel my coaching plan?
If you have ordered additional Coaching we have no desire to “lock in” clients who are in any way unhappy so Yes. You can cancel your coaching plan at any time and you will still have access to your coach and all the content up until the date of when the next monthly payment would have been due.
Many of our clients require bespoke training programmes built around the specific needs of their organisation and people. As examples, we can help you create and run your own sales programmes, internal sales academies, partner development programmes, sales enablement portals and sales kick-offs. Please use the “Book a call” function below to speak to one of our coaches.
As every business and it’s people are unique, it’s not unusual for people to still have questions. You can book a no obligation call with one of our coaches who can answer any questions you have.
Klozers are the Sat Nav for sales success.
Tremendous session yesterday. The most useful and interesting days training I’ve ever had. Love your style!
Absolutely top notch! Can’t thank you enough for todays session, my head is absolutely buzzing with ideas
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Sales Management Training Course
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A fantastic learning experience.Kolzers (Iain) has supported our sales team for several months, not just during the original presentation. ... read moreA fantastic learning experience.Kolzers (Iain) has supported our sales team for several months, not just during the original presentation. This gave me the opportunity to take away several learning ideas and implement them, with numerous opportunities to go back to Iain and discuss my victories and wins in more detail, whilst supporting me in turning losses into success and delivering measurable results. This made the course personal to me and my individual needs.Using the skills that Iain has demonstrated I have completely re-vamped my approach to clients with positive results already evidenced.Iain is very knowledgeable and approachable and will no doubt be a life long friend.Thank you! Amanda (Spirit BDM) read less


I am the founder of Urban Yoga Lab and I took the Consultative Selling Skills & B2B Lead Generation course.... read moreI am the founder of Urban Yoga Lab and I took the Consultative Selling Skills & B2B Lead Generation course. The course was really amazing - it helped me to learn so many things I had no idea before. From SEO to sales strategies and from best webinars practices to adopting a consultative approach in sales, Klozers realy taught me everything. Their sales coach was amazing, giving me fantastic advice, and helping me recognize what makes our brand really unique. Big thanks to him and their entire team! If you have any second thoughts to buy their programme I gurantee you wont regret it. They are THE BEST! read less


We have been working with Klozers since 2020 as they help us develop a sales strategy for our TeamFolio employee... read moreWe have been working with Klozers since 2020 as they help us develop a sales strategy for our TeamFolio employee skills inventory software. We have been blown away by the breadth of knowledge and depth of experience that Iain and the team have been able to share with us. The coaching on effective approaches for strategic sales solutions has also been delivered in such an accessible way for a predominantly technical team here at FidraSoft. We have a great foundation to build our sales strategy on now. What really surprised us is how much more fun it has been than we first expected! read less


I did the B2B Lead generation course. This gave me everything I needed to start running a successful omni channel... read moreI did the B2B Lead generation course. This gave me everything I needed to start running a successful omni channel campaign to start filling up my pipeline with plenty of leads! read less


I have worked with Klozers at various times over the years, and would recommend them to anyone looking to help... read moreI have worked with Klozers at various times over the years, and would recommend them to anyone looking to help with profit and sales strategy. read less


Iain is a very experienced and highly knowledgeable sales trainer. He went over and above to support our company... read moreIain is a very experienced and highly knowledgeable sales trainer. He went over and above to support our company in our sales efforts, and gave us invaluable insight and highly practical tools and resources throughout the course. I would not hesitate to recommend any of his services. He goes over and above, and is genuinely delighted to see your company do well. read less


I've had the opportunity to learn a lot from Iain, who has great ideas and advice. I'd definitely recommend any... read moreI've had the opportunity to learn a lot from Iain, who has great ideas and advice. I'd definitely recommend any sales person to get in contact with Iain and his team! read less


Klozers were brilliant really helped us see what needed to change and gave us the tools to do so. Cant... read moreKlozers were brilliant really helped us see what needed to change and gave us the tools to do so. Cant wait to get going with it! read less


From my initial enquiry, Klozers were exceptionally responsive and helpful.They listened and understood our SaaS and sales development needs clearly... read moreFrom my initial enquiry, Klozers were exceptionally responsive and helpful.They listened and understood our SaaS and sales development needs clearly and worked with us to develop a comprehensive learning programme which is now starting to deliver excellent results for our business already.Throughout the programme, Klozers continued to provide added value and develop new ideas with us.I cannot recommend them highly enough and would be pleased to work with them again. read less


I have been working with Klozers for preparing a sales presentation for Suma Rührtechnik, a manufacturing company in Germany. I... read moreI have been working with Klozers for preparing a sales presentation for Suma Rührtechnik, a manufacturing company in Germany. I was working together with Ian, a very professional and helpful person. He helped me in understanding what customers want, how to sell our products successful and how to understand, analyse and serve the target market. Thanks to Ian, my presentation had been truly a success and I gained confidence in selling and promoting our products.I would work with him again anytime! read less


Excellent workshop of Sales. Ian was a super good instructor. The content was useful and easy to understand and apply.


Recently completed A sales training Course with Iain. Greatadvice and guidance during the training ,


I attended a seminar with Iain from Klozers recently and found it to be very interesting and informative. Iain was... read moreI attended a seminar with Iain from Klozers recently and found it to be very interesting and informative. Iain was engaging and showed genuine interest in each of the businesses represented in the room. He tailored parts of his presentation to suit each individual in their own area and stage of startup. Definitely a worthwhile seminar and I would highly recommend attending. read less


Awesome job from the guys at Klozers. They provided a very insightful sales seminar to the new business owners on... read moreAwesome job from the guys at Klozers. They provided a very insightful sales seminar to the new business owners on our Accelerator Programme and Iain was fantastic answering all the participants questions. read less


Recently completed the sales and marketing academy with Iain, this was a fantastic course and the amount of content and... read moreRecently completed the sales and marketing academy with Iain, this was a fantastic course and the amount of content and information provided over the 4 days was fantastic. 100% recommend to anyone looking to grow their sales and marketing knowledge.Ryan WilsonKubeNet read less


Klozers are great! All the sales 'Training' I have had up to meeting Iain Swanston at Klozers has been just... read moreKlozers are great! All the sales 'Training' I have had up to meeting Iain Swanston at Klozers has been just that - 'Training'. What Iain and Klozers offer that is transferable from class-room to board-room is to develop an understanding of the business I work in and apply proven techniques that will work but need adapting. I now refer to this as Sales Coaching, which for me is very different to training. Iain is a great Coach and I learn from every session we have together. He is also on hand by phone or email to bounce ideas around and make sure I am on the right track! Thanks Iain! read less


The sales training from Klozers is great - it really helped me understand the sales process and how to interact... read moreThe sales training from Klozers is great - it really helped me understand the sales process and how to interact better with customers of all types read less


Iain is always willing to share his knowledge, and offers greatadvice and guidance during sales training that helps my career... read moreIain is always willing to share his knowledge, and offers greatadvice and guidance during sales training that helps my career grow,and our business develop. read less



Klozers helped our business achieve great results. Their due care and attention to focus not only on the sales process... read moreKlozers helped our business achieve great results. Their due care and attention to focus not only on the sales process and execution but to also consider and hence incorporate business and marketing strategy into the wider planning helped us to realise our potential as a team and as a business.Personally, Iain was able to coach me very well on what my focus should be as a business manager and I would highly recommend him and his team to other businesses. read less

