Sales FUNDAMENTALS Course
Overview
Sales is a fantastic career choice for anyone, however, like every other role, it’s important to have a solid understanding of the basics in order to be successful. The ability to consistently execute the fundamental skills of sales is much more important than any “masterclass” in selling.

This course has been revised to include skills and strategies that are required for Remote Selling.
This course is designed for people new to the world of sales who need to hit the ground running and start selling.
In addition to covering the world of modern selling, this course focusses on two of the “high value” areas of sales, namely, Finding new prospects and Closing new prospects.
We love technology, however, we still believe that in Business to Business sales, people buy from people. The ability to consistently Find new prospects and then Close those prospects, is one of the most valuable skills in business.
This course is ideal for anyone who is new to sales and needs a thorough understanding of how B2B sales works. Previous attendees have included:
- Sales & Marketing Graduates
- Engineers & Technicians
- Customer Service
- Entrepreneurs/Founders
The Sales Fundamentals training course provides attendees with the following:
- A thorough understanding of how B2B sales works
- Skills required to successfully sell remotely
- Strategies and tactics for Social Selling
- How to present solutions and close for the order
- Handle any stalls and objections the customer may have and reclose
- Lastly, but arguably most importantly, we give people new to sales the confidence they need to get started
- Session 1 – The Sales Formula. Discover what drives sales and how you can apply the Sales Formula to any business, product/service and sales professional.
- Session 2 – Modern Selling. Learn about the buyers journey and how you can influence buyers through the sales process.
- Session 3 – Building Relationships. In B2B people buy from people so communication skills and building trust is vital.
- Session 4 – Filling your Sales Pipeline. Practical but powerful sales prospecting tactics using Telephone, Email & LinkedIn.
- Session 5 – Questioning Techniques and Handling Stalls & Objections Discover the art of questioning to help buyers convince themselves of the reasons to buy, and how to turn around their stalls and objections.
- Session 6 – Presenting & Closing for the Sale. Learn how to take the answers from your questions and turn them into powerful presentations that motivate buyers to buy.
People learn by doing not sitting in class rooms discussing sales theories. Furthermore, without an opportunity to practice a new skill, salespeople will lose the skill within 30 days. We use a training methodology called “work based learning” which helps salespeople learn while they are working. We do this by creating sales campaigns and working with your team to implement them. We typically achieve:
- Up to 90% higher adoption of new skills
- A proven system to follow for everyone in the company
- Deeper integration between sales and marketing
- Increase in overall sales productivity
- Motivating goal setting strategies with personal action plans for everyone
All our training is delivered via the “work based learning” model. This means that we work with teams in advance to set up live sales campaigns in order that participants are given opportunities to use the new skills they are learning.
This model ensures that attendees retain as much of the information as possible. We run this in parallel with our live pipeline coaching which helps participants convert existing deals they are already working on.
This course can be delivered:
- On site as a two day bootcamp (dependant on Covid restrictions). Minimum 5 people and additional travel charges may apply.
- Remotely via 4 x half day workshops. Dates and times confirmed on booking.
- Remotely via 6 x 90 minute virtual training sessions delivered live, on the first three calendar weeks of every month. After booking you are automatically added to the next course which starts on the first Monday of every calendar month.
During the training period each participant has a access to a dedicated coach via telephone, email and live chat.
In addition, we do not allow more than 3 participants from any one company so the session time is never dominated by any one organisation.
Should you require more than 3 places we are happy to schedule a separate online class at no extra charge.
Sales Reps leave our courses energised with new ideas, strategies and tactics but often additional questions can arise where they need a sounding board. We provide post course support through our Sales Coaching Platform built inside MS Teams where members can ask questions, via chat, mail and conferencing calls.
The platform uses the Microsoft Teams application and can be accessed via PC, Tablet or Phone, and contains FREE Guides, Templates and Tools.
Ongoing 1-2-1 coaching is also available at an additional cost.
What level of sales experience do the sales training programmes cover?
Our clients have a wide variety of backgrounds but this course is most relevant for those new to sales, or those looking to refresh the fundamental skills of selling. What they all have in common is a desire to learn and sell more.
Does the training work with other selling systems and methodologies?
Yes. If you have already trained your salespeople, our training and coaching works alongside any of the major selling systems, such as Miller Heiman, Richardson, SPIN or Solution Selling. In addition, we can help you integrate our training into your sales playbook or help you build your own sales playbook.
Will the training cover the sales topics that are important to me?
Yes – all our training and coaching includes an initial needs analysis where you can specify specific areas that are important to you on the condition they are related to sales and marketing.
Do you provide bespoke services for larger organisations?
Yes, and as examples we can help you create and run your own Sales Enablement portal, or provide speakers for sales conferences. Please email us via the Contact Us page with your enquiry.
What industries does the training cover?
Our sales training and coaching is specific to Business to Business selling, not to any specific vertical. We do however have lots of experience selling SaaS solutions within IT, Software, Pharma, Technology, Digital Media, Engineering, Oil & Gas, and Financial Services.
Can I cancel my coaching plan?
If you have ordered additional Coaching we have no desire to “lock in” clients who are in any way unhappy, so Yes. You can cancel your coaching plan at any time and you will still have access to your coach and all the content up until the date of when the next monthly payment would have been due.
Additionally, many of our clients require bespoke training programmes built around the specific needs of their organisation and people.
All our courses consist of different modules and you can build your own course from these modules to meet your exact needs.
In addition, we can help you create and run your own sales programmes, internal sales academies, partner development programmes, sales enablement portals and sales kick-offs.
Please use the Book a call function below to speak to one of our coaches.
As every business and its people are unique, it’s not unusual for people to still have questions. You can book a no obligation call with one of our coaches who can answer any questions you may have.
Iain is a very experienced and highly knowledgeable sales trainer. He went over and above to support our company in our sales efforts, and gave us invaluable insight and highly practical tools and resources throughout the course. I would not hesitate to recommend any of his services. He goes over and above, and is genuinely delighted to see your company do well.
Klozers have been helping to train members of my team who are both relatively new to sales and they have found this very useful and have come away from the training sessions inspired and much better informed/equipped. In addition, they have been extremely helpful in assisting me with the overall strategy for a certain part of the business often providing new thoughts they may have had. I can honestly say, attention to detail and vigour Iain provides goes way beyond the call of duty and I cannot recommend him and his company enough.
Book here
Sales Fundamentals Course

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I worked with Iain over the course of six months to improve my sales 'closing' technique. We went through everything... read moreI worked with Iain over the course of six months to improve my sales 'closing' technique. We went through everything from the initial contact through to signing the contracts; we focused on the quote documentation and de-mystified it beyond belief! Iain was great at pointing out the things I was doing well and the things I needed to work on- I am pleased to say I'm now a definite closer. With the additional tools Iain gave me I've honed my skills and (almost) perfected my pitch. I would highly recommend Iain and when I need more guidance I will return for his service and words. read less


A fantastic learning experience.Kolzers (Iain) has supported our sales team for several months, not just during the original presentation. ... read moreA fantastic learning experience.Kolzers (Iain) has supported our sales team for several months, not just during the original presentation. This gave me the opportunity to take away several learning ideas and implement them, with numerous opportunities to go back to Iain and discuss my victories and wins in more detail, whilst supporting me in turning losses into success and delivering measurable results. This made the course personal to me and my individual needs.Using the skills that Iain has demonstrated I have completely re-vamped my approach to clients with positive results already evidenced.Iain is very knowledgeable and approachable and will no doubt be a life long friend.Thank you! Amanda (Spirit BDM) read less


I am the founder of Urban Yoga Lab and I took the Consultative Selling Skills & B2B Lead Generation course.... read moreI am the founder of Urban Yoga Lab and I took the Consultative Selling Skills & B2B Lead Generation course. The course was really amazing - it helped me to learn so many things I had no idea before. From SEO to sales strategies and from best webinars practices to adopting a consultative approach in sales, Klozers realy taught me everything. Their sales coach was amazing, giving me fantastic advice, and helping me recognize what makes our brand really unique. Big thanks to him and their entire team! If you have any second thoughts to buy their programme I gurantee you wont regret it. They are THE BEST! read less


We have been working with Klozers since 2020 as they help us develop a sales strategy for our TeamFolio employee... read moreWe have been working with Klozers since 2020 as they help us develop a sales strategy for our TeamFolio employee skills inventory software. We have been blown away by the breadth of knowledge and depth of experience that Iain and the team have been able to share with us. The coaching on effective approaches for strategic sales solutions has also been delivered in such an accessible way for a predominantly technical team here at FidraSoft. We have a great foundation to build our sales strategy on now. What really surprised us is how much more fun it has been than we first expected! read less


I did the B2B Lead generation course. This gave me everything I needed to start running a successful omni channel... read moreI did the B2B Lead generation course. This gave me everything I needed to start running a successful omni channel campaign to start filling up my pipeline with plenty of leads! read less


I have worked with Klozers at various times over the years, and would recommend them to anyone looking to help... read moreI have worked with Klozers at various times over the years, and would recommend them to anyone looking to help with profit and sales strategy. read less


Iain is a very experienced and highly knowledgeable sales trainer. He went over and above to support our company... read moreIain is a very experienced and highly knowledgeable sales trainer. He went over and above to support our company in our sales efforts, and gave us invaluable insight and highly practical tools and resources throughout the course. I would not hesitate to recommend any of his services. He goes over and above, and is genuinely delighted to see your company do well. read less


I've had the opportunity to learn a lot from Iain, who has great ideas and advice. I'd definitely recommend any... read moreI've had the opportunity to learn a lot from Iain, who has great ideas and advice. I'd definitely recommend any sales person to get in contact with Iain and his team! read less


Klozers were brilliant really helped us see what needed to change and gave us the tools to do so. Cant... read moreKlozers were brilliant really helped us see what needed to change and gave us the tools to do so. Cant wait to get going with it! read less


From my initial enquiry, Klozers were exceptionally responsive and helpful.They listened and understood our SaaS and sales development needs clearly... read moreFrom my initial enquiry, Klozers were exceptionally responsive and helpful.They listened and understood our SaaS and sales development needs clearly and worked with us to develop a comprehensive learning programme which is now starting to deliver excellent results for our business already.Throughout the programme, Klozers continued to provide added value and develop new ideas with us.I cannot recommend them highly enough and would be pleased to work with them again. read less


I have been working with Klozers for preparing a sales presentation for Suma Rührtechnik, a manufacturing company in Germany. I... read moreI have been working with Klozers for preparing a sales presentation for Suma Rührtechnik, a manufacturing company in Germany. I was working together with Ian, a very professional and helpful person. He helped me in understanding what customers want, how to sell our products successful and how to understand, analyse and serve the target market. Thanks to Ian, my presentation had been truly a success and I gained confidence in selling and promoting our products.I would work with him again anytime! read less


Excellent workshop of Sales. Ian was a super good instructor. The content was useful and easy to understand and apply.


Recently completed A sales training Course with Iain. Greatadvice and guidance during the training ,


I attended a seminar with Iain from Klozers recently and found it to be very interesting and informative. Iain was... read moreI attended a seminar with Iain from Klozers recently and found it to be very interesting and informative. Iain was engaging and showed genuine interest in each of the businesses represented in the room. He tailored parts of his presentation to suit each individual in their own area and stage of startup. Definitely a worthwhile seminar and I would highly recommend attending. read less


Awesome job from the guys at Klozers. They provided a very insightful sales seminar to the new business owners on... read moreAwesome job from the guys at Klozers. They provided a very insightful sales seminar to the new business owners on our Accelerator Programme and Iain was fantastic answering all the participants questions. read less


Recently completed the sales and marketing academy with Iain, this was a fantastic course and the amount of content and... read moreRecently completed the sales and marketing academy with Iain, this was a fantastic course and the amount of content and information provided over the 4 days was fantastic. 100% recommend to anyone looking to grow their sales and marketing knowledge.Ryan WilsonKubeNet read less


Klozers are great! All the sales 'Training' I have had up to meeting Iain Swanston at Klozers has been just... read moreKlozers are great! All the sales 'Training' I have had up to meeting Iain Swanston at Klozers has been just that - 'Training'. What Iain and Klozers offer that is transferable from class-room to board-room is to develop an understanding of the business I work in and apply proven techniques that will work but need adapting. I now refer to this as Sales Coaching, which for me is very different to training. Iain is a great Coach and I learn from every session we have together. He is also on hand by phone or email to bounce ideas around and make sure I am on the right track! Thanks Iain! read less


The sales training from Klozers is great - it really helped me understand the sales process and how to interact... read moreThe sales training from Klozers is great - it really helped me understand the sales process and how to interact better with customers of all types read less


Iain is always willing to share his knowledge, and offers greatadvice and guidance during sales training that helps my career... read moreIain is always willing to share his knowledge, and offers greatadvice and guidance during sales training that helps my career grow,and our business develop. read less



Klozers helped our business achieve great results. Their due care and attention to focus not only on the sales process... read moreKlozers helped our business achieve great results. Their due care and attention to focus not only on the sales process and execution but to also consider and hence incorporate business and marketing strategy into the wider planning helped us to realise our potential as a team and as a business.Personally, Iain was able to coach me very well on what my focus should be as a business manager and I would highly recommend him and his team to other businesses. read less

