Sales is a fantastic career choice for anyone, however, like every other role, it’s important to have a solid understanding of the basics in order to be successful.  The ability to consistently execute the fundamental skills of sales is much more important than any “masterclass” in selling.

Sales Fundamentals Course

This course has been revised to include skills and strategies that are required for Remote Selling. 

There’s a new way to deliver sales growth…

Don’t buy Sales Training until you’ve watched this video

This course is designed for people new to the world of sales who need to hit the ground running and start selling.

In addition to covering the world of modern selling, this course focusses on two of the “high value” areas of sales, namely, Finding new prospects and Closing new prospects.  

We love technology, however, we still believe that in Business to Business sales, people buy from people.  The ability to consistently Find new prospects and then Close those prospects, is one of the most valuable skills in business.

This course is ideal for anyone who is new to sales and needs a thorough understanding of how B2B sales works.  Previous attendees have included:

  • Sales & Marketing Graduates
  • Engineers & Technicians 
  • Customer Service 
  • Entrepreneurs/Founders

The Sales Fundamentals training course provides attendees with the following:

  1. A thorough understanding of how B2B sales works
  2. Skills required to successfully sell remotely
  3. Strategies and tactics for Social Selling
  4. How to present solutions and close for the order
  5. Handle any stalls and objections the customer may have and reclose
  6. Lastly, but arguably most importantly, we give people new to sales the confidence they need to get started
  • Session 1 – Building Relationships. In B2B people buy from people so communication skills and building trust is vital. 
  • Session 2 – Filling your Sales Pipeline. Practical but powerful sales prospecting tactics using Telephone, Email & LinkedIn. 
  • Session 3 – Questioning Techniques and Handling Stalls & Objections Discover the art of questioning to help buyers convince themselves of the reasons to buy, and how to turn around their stalls and objections. 
  • Session 4 – Presenting & Closing for the Sale.  Learn how to take the answers from your questions and turn them into powerful presentations that motivate buyers to buy.

People learn by doing not sitting in class rooms discussing sales theories.  Furthermore, without an opportunity to practice a new skill, salespeople will lose the skill within 30 days.  We use a training methodology called “work based learning” which helps salespeople learn while they are working.  We do this by creating sales campaigns and working with your team to implement them.  We typically achieve:

  • Up to 90% higher adoption of new skills
  • A proven system to follow for everyone in the company
  • Deeper integration between sales and marketing
  • Increase in overall sales productivity
  • Motivating goal setting strategies with personal action plans for everyone

All our training is delivered via the “work based learning” model.  This means that we work with teams in advance to set up live sales campaigns in order that participants are given opportunities to use the new skills they are learning.

This model ensures that attendees retain as much of the information as possible.  We run this in parallel with our live pipeline coaching which helps participants convert existing deals they are already working on. 

This course can be delivered:

  1. On site as a one day bootcamp (dependant on Covid restrictions).  Minimum 5 people and additional travel charges may apply.
  2. Remotely via 4 x 90 minute virtual training sessions delivered live online with a dedicated trainer.

During the training period each participant has a access to a dedicated coach via telephone, email and live chat.

Sales Reps leave our courses energised with new ideas, strategies and tactics but often additional questions can arise where they need a sounding board. We provide post course support through our Sales Coaching Platform built inside MS Teams where members can ask questions, via chat, mail and conferencing calls.

The platform uses the Microsoft Teams application and can be accessed via PC, Tablet or Phone, and contains FREE Guides, Templates and Tools.

Ongoing 1-2-1 coaching is also available at an additional cost.

What level of sales experience do the sales training programmes cover?

Our clients have a wide variety of backgrounds but this course is most relevant for those new to sales, or those looking to refresh the fundamental skills of selling.  What they all have in common is a desire to learn and sell more.

Does the training work with other selling systems and methodologies?

Yes. If you have already trained your salespeople, our training and coaching works alongside any of the major selling systems, such as Miller Heiman, Richardson, SPIN or Solution Selling. In addition, we can help you integrate our training into your sales playbook or help you build your own sales playbook. 

Will the training cover the sales topics that are important to me?

Yes – all our training and coaching includes an initial needs analysis where you can specify specific areas that are important to you on the condition they are related to sales and marketing.

Do you provide bespoke services for larger organisations?

Yes, and as examples we can help you create and run your own Sales Enablement portal, or provide speakers for sales conferences. Please email us via the Contact Us page with your enquiry.

What industries does the training cover?

Our sales training and coaching is specific to Business to Business selling, not to any specific vertical. We do however have lots of experience selling SaaS solutions within IT, Software, Pharma, Technology,  Digital Media,  Engineering, Oil & Gas,  and Financial Services.

Can I cancel my coaching plan?

If you have ordered additional Coaching we have no desire to “lock in” clients who are in any way unhappy, so Yes.  You can cancel your coaching plan at any time and you will still have access to your coach and all the content up until the date of when the next monthly payment would have been due.

Additionally, many of our clients require bespoke training programmes built around the specific needs of their organisation and people.

All our courses consist of different modules and you can build your own course from these modules to meet your exact needs. 

In addition, we can help you create and run your own sales programmes, internal sales academies, partner development programmes, sales enablement portals and sales kick-offs. 

Please use the Book a call function below to speak to one of our coaches.

As every business and its people are unique, it’s not unusual for people to still have questions.  You can book a no obligation call with one of our coaches who can answer any questions you may have.


Iain is a very experienced and highly knowledgeable sales trainer. He went over and above to support our company in our sales efforts, and gave us invaluable insight and highly practical tools and resources throughout the course. I would not hesitate to recommend any of his services. He goes over and above, and is genuinely delighted to see your company do well.

Lyndsey Tigar – Director, Love Electric
Klozers have been helping to train members of my team who are both relatively new to sales and they have found this very useful and have come away from the training sessions inspired and much better informed/equipped. In addition, they have been extremely helpful in assisting me with the overall strategy for a certain part of the business often providing new thoughts they may have had. I can honestly say, attention to detail and vigour Iain provides goes way beyond the call of duty and I cannot recommend him and his company enough.
Antonia Ward – Partnership Director, GSI Events

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Sales Fundamentals Course

Minimum 5 People


Per Person

£171 Per additional attendee

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