FROM £594
Per Person
Sales FUNDAMENTALS Course
Overview
Sales is a fantastic career choice for anyone, however, like every other role, it’s important to have a solid understanding of the basics in order to be successful. The ability to consistently execute the fundamental skills of sales is much more important than any “masterclass” in selling.
This course has been revised to include skills and strategies that are required for Remote Selling.
Tailoring Sales Strategies for New Professionals
Starting a sales career can be daunting, but tailored training can significantly improve any sales professionals success in sales. For new professionals, it’s crucial to focus on practical applications that bridge theory and real-world scenarios. This includes engaging in practical exercises that simulate actual sales interactions, helping you develop the confidence to handle objections and close deals.
A key component of successful selling is understanding the importance of building customer relationships. By reviewing existing crm and sales data and interacting with potential customers, new professionals can gain insights into customer behavior and preferences. This information is vital for tailoring your approach to meet the specific needs of different customer groups, whether you’re working in B2B, ecommerce, saas, or other industries.
Our Sales Fundamentals Course offers structured learning to help sales professionals hone their sales skills in a supportive environment. With course content that covers core sales techniques, such as managing customer relationships and effective objection handling, sales professionals leave well-prepared to pursue various sales roles. These roles often require a flexible approach, where adapting your message to fit different stages of the sales process can be the difference between securing a deal and losing out to the competition.
Building customer relationships is not just about understanding products or services but also about reading body language and social cues. This is where practical exercises, like role-playing, become essential. They allow sales professionals to practice and refine the professionals skills in a controlled environment, making them more adept at convincing decision-makers and gatekeepers in real sales scenarios.
The course also emphasizes the importance of data management and social selling, both of which are critical in today’s sales environment. By effectively managing sales data, sales professionals can optimize their sales strategies, making them more efficient and targeted. Additionally, leveraging social media platforms like LinkedIn for lead generation and customer interaction can further enhance sales performance.
Instructors with extensive sales experience lead these sessions, offering proven techniques that have been refined over years of successful selling. The goal is to equip professionals with the knowledge and tools to excel in their first role and beyond, enabling you to build a strong foundation for a long-term career in sales. By the end of the course, participants have acquired the expertise needed to confidently manage sales interactions, tailor their approach to various customer segments, and ultimately close more deals.
Klozers Sales Fundamentals Course is designed to provide new professionals with a comprehensive understanding of the sales process, from prospecting to closing. Whether you’re starting in the UK or aiming to reach global markets, the skills you develop here will be invaluable in building a successful sales career.
Enrolling in a comprehensive Sales Essentials Course like this is a critical step for both beginners and experienced professionals looking to boost their sales performance and advance their careers. This course focuses on core sales techniques such as prospecting, objection handling, and closing deals, all of which are essential for building and maintaining strong customer relationships.
By mastering basic sales, you’ll gain the confidence needed to effectively engage with potential customers and handle objections, leading to improved sales performance. The course content is designed to be interactive with a practical application, ensuring you can immediately apply what you learn to real-world scenarios.
Our Instructors and coaches bring industry expertise, offering insights into best practices that are vital for excelling in today’s competitive market. Understanding how to tailor your approach to different industries is key in sales.
Klozers Sales Essentials training also highlights the importance of communication skills, including reading body language and utilizing social media platforms like LinkedIn for lead generation. As part of your training, you will review real-life sales scenarios, allowing you to understand and adapt to various selling situations.
Moreover, the course will guide you through the sales process from start to finish, helping you identify and connect with potential customers more effectively. By optimising your approach, you’ll be able to maximise your success rates and contribute significantly to business growth.
Finally, the course underscores the importance of relationship building as a long-term strategy for sustaining sales success. With a well-rounded understanding of the sales essentials, you’ll be better equipped to take your first steps into a sales role or elevate your existing sales career to new heights.handle
This course is ideal for anyone who is new to sales and needs an understanding of how B2B sales works. Previous attendees have included:
- Sales & Marketing Graduates
- Engineers & Technicians
- Customer Service
- Entrepreneurs/Founders
The Sales Fundamentals training course provides attendees with the following:
- How to build relationships, lead generation, handling objections and customer relationship management
- Basic skills required to successfully sell remotely online
- Strategies and tactics for Social Selling
- How to present solutions and close for the order
- Sales skills to control a sales conversation with decision makers and move deals forward.
- Lastly, but arguably the most important we give people new to sales the confidence they need to get started.
- Session 1 – The Sales Formula. Discover what drives sales and how you can apply the Sales Formula to any business, product/service and sales professional.
- Session 2 – Modern Selling. Learn about the buyers journey and how you can influence buyers through the sales process.
- Session 3 – Building Relationships. In B2B people buy from people so communication skills and building trust is vital.
- Session 4 – Filling your Sales Pipeline. Practical but powerful sales prospecting tactics using Telephone, Email & LinkedIn.
- Session 5 – Questioning Techniques and Handling Stalls & Objections Discover the art of questioning to help buyers convince themselves of the reasons to buy, and how to turn around their stalls and objections.
- Session 6 – Presenting & Closing for the Sale. Learn how to take the answers from your questions and turn them into powerful presentations that motivate buyers to buy.
People learn by doing not sitting in class rooms discussing sales theories. Furthermore, without an opportunity to practice a new skill, salespeople will lose the skill within 30 days. We use a training methodology called “work based learning” which helps salespeople learn while they are working. We do this by creating sales campaigns and working with your team to implement them. We typically achieve:
- Up to 90% higher adoption of new skills
- A proven system to follow for everyone in the company
- Deeper integration between sales and marketing
- Increase in overall sales productivity
- Motivating goal setting strategies with personal action plans for everyon,e
All our training is delivered via the “work based learning” model. This means that we work with teams in advance to set up live sales campaigns in order that participants are given opportunities to use the new skills they are learning.
This model ensures that attendees retain as much of the information as possible. We run this in parallel with our live pipeline coaching which helps participants convert existing deals they are already working on.
This course can be delivered:
- On site as a two day bootcamp (dependant on Covid restrictions). Minimum 5 people and additional travel charges may apply.
- Remotely via 4 x half day workshops. Dates and times confirmed on booking.
- Remotely via 6 x 90 minute virtual training sessions delivered live, on the first three calendar weeks of every month. After booking you are automatically added to the next course which starts on the first Monday of every calendar month.
During the training period each participant has a access to a dedicated coach via telephone, email and live chat.
Option 3 – the open classes run every month and are restricted to 12 participants to ensure classes are not overcrowded.
In addition, we do not allow more than 3 participants from any one company so the session time is never dominated by one organisation.
Should you require more than 3 places we are happy to schedule a separate online class at no extra charge.
Sales Reps leave our courses energised with new ideas, strategies and tactics but often additional questions can arise where they need a sounding board. We provide post course support through our Sales Coaching Platform built inside MS Teams where members can ask questions, via chat, mail and conferencing calls.
The platform uses the Microsoft Teams application and can be access via PC, Tablet or Phone and contains FREE Guides, Templates and Tools.
Ongoing 1-2-1 coaching is also available at an additional cost.
What level of sales experience do the sales training programmes cover?
Our clients have a wide variety of backgrounds but this course is most relevant for SaaS Business Owners, SaaS Sales Managers, SaaS salespeople and Account Managers. What they all have in common is a desire to learn and sell more.
Does the training work with other selling systems and methodologies?
Yes. If you have already trained your salespeople, our training and coaching works alongside any of the major selling systems, such as Miller Heiman, Richardson, SPIN or Solution Selling. In addition we can help you integrate our training into your sales playbook or help you build your own sales playbook.
Will the training cover the sales topics that are important to me?
Yes – all our training and coaching includes an initial needs analysis where you can specify specific areas that are important to you on the condition they are related to sales and marketing.
Do you provide bespoke services for larger organisations?
Yes, and as examples we can help you create and run your own Sales Enablement portal, or provide speakers for sales conferences. Please email us via the Contact Us page with your enquiry.
What industries does the training cover?
Our sales training and coaching is specific to Business to Business selling, not to any specific vertical. We do however have lots of experience selling SaaS solutions within IT, Software, Pharma, Technology, Digital Media, Engineering, Oil & Gas, and Financial Services.
Can I cancel my coaching plan?
If you have ordered additional Coaching we have no desire to “lock in” clients who are in any way unhappy so Yes. You can cancel your coaching plan at any time and you will still have access to your coach and all the content up until the date of when the next monthly payment would have been due.
Additionally many of our clients require bespoke training programmes built around the specific needs of their organisation and people.
All our courses consist of different modules and you can build your own course from these modules to meet your exact needs.
In addition, we can help you create and run your own sales programmes, internal sales academies, partner development programmes, sales enablement portals and sales kick-offs.
Please use the Book a call function below to speak to one of our coaches.
As every business and its people are unique, it’s not unusual for people to still have questions. You can book a no obligation call with one of our coaches who can answer any questions you may have.
Iain is a very experienced and highly knowledgeable sales trainer. He went over and above to support our company in our sales efforts, and gave us invaluable insight and highly practical tools and resources throughout the course. I would not hesitate to recommend any of his services. He goes over and above, and is genuinely delighted to see your company do well.
Klozers have been helping to train members of my team who are both relatively new to sales and they have found this very useful and have come away from the training sessions inspired and much better informed/equipped. In addition, they have been extremely helpful in assisting me with the overall strategy for a certain part of the business often providing new thoughts they may have had. I can honestly say, attention to detail and vigour Iain provides goes way beyond the call of duty and I cannot recommend him and his company enough.
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sales fundamentals training Course
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Klozers
60 Minutes
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