Solution Selling Skills Training course


Do you feel stuck in the traditional sales cycle? This program offers a transformative approach, equipping you with the skills and strategies of solution selling. This course takes you beyond features and benefits to uncover your prospects hidden challenges and aspirations. You’ll learn how to differentiate your offer in a clear and memorable way.

This program is not about high-pressure tactics or empty promises. It’s about understanding your customers, building trust, and delivering solutions that drive mutual success. Ditch the pitch and become a trusted advisor.

Enroll now and embark on your solution selling journey!

Consultative selling skills sales training courses

Thereโ€™s a new way to deliver sales growthโ€ฆ

Don’t buy Sales Training until you’ve watched this video

This course is ideal for any customer facing salespeople and line managers of salespeople, who need a solid grounding in the Consultative sales methodology.  Previous attendees have included:

  • Engineers
  • Technicians
  • Consultants
  • Pre-sales professionals
  • Business Development professionals
  • Key Account Managers
  • Sales Managers/Directors
  • VP of Sales
  • Business Owners/CEOโ€™s

This course is designed to help your people move from transaction or product based sales into a customer centric, solution based approach.

In addition to moving away from features, benefits and pricing, the course is designed to position your team as subject matter experts that bring added value to every sales conversation.

Solution selling has been proven time and time again, to deliver improved customer relationships, larger deals and increased customer lifetime value.

We provide a framework and a methodology that participants can use from marketing, to lead generation, to closing deals and growing accounts.  The framework will compliment any existing sales models you have, and integrate with your standard operating systems and processes such as your CRM system.

  • More confidence and self-belief
  • A non-salesy way for introverts to sell
  • A proven system to follow
  • Strategies, techniques and skills
  • Motivating goal setting strategies with personal action plans

Spend time and learn from the specialists who have developed top sales people, and see why others rave about our ability to communicate key selling principles in clear, understandable, and practical ways. 

You’ll learn why our clients sell more, and have more fun doing it.

Solution Selling

Uncovering Customer Buying Motives: Discover the hidden drivers that shape client decisions. Explore the underlying motivations, aspirations, and anxieties that fuel purchase behaviour. Equip your team to delve deeper, understand the “why” behind every “what,” and tailor their approach to address those specific needs.

Perfecting your Value Proposition: Go beyond features and benefits. This module delves into the art of crafting compelling value propositions that resonate with your client needs and aspirations. Learn to quantify your solution’s impact, articulate tangible outcomes, and position your offering as the catalyst for their growth.

Mastering the Sales Conversation: Elevate your team from order-takers to conversation architects. This module hones their skills in active listening, insightful questioning, and strategic storytelling. Empower them to navigate conversations with finesse, guide decision-making, and create shared visions for a successful future.

Klozing & Building Long Term Partnerships: Kloze the deal and secure the foundation for lasting customer loyalty. This module equips your team to solidify trust, exceed expectations, and nurture partnerships that thrive beyond the contract. Learn to actively cultivate client relationships, address concerns with easily, and ensure sustained value that fosters loyalty and advocacy.

Mastering the Art of Solution Selling in Today’s Market

For many B2B salespeople, the traditional sales model feels increasingly outdated. The days of product-centric pitches and transactional interactions are giving way to a more customer centric approach: solution selling. Embracing this philosophy elevates the sales function from mere order-taking to strategic partnering, whilst building trust, and driving mutual success.

What is solution selling? At its core, it’s a shift in mindset. We move beyond presenting features and benefits to unearthing a customer’s underlying challenges and aspirations. Through active listening and intelligent, probing questions, we become diagnosticians of pain points, identifying the true obstacles hindering their progress.

This deeper understanding unlocks the next crucial step: value creation. We become architects of bespoke solutions, designing interventions that directly address those discovered needs. Quantifiable impact โ€“ think increased revenue streams, optimized workflows, enhanced ROI, or mitigated risks. The focus isn’t simply selling a product; it’s demonstrating how your offering is the catalyst for their desired future state.

This collaborative approach fosters deep trust and loyalty. We transition from salespeople to trusted advisors, readily available to provide ongoing support and expertise. This shift cultivates long-term partnerships, where success for our customers translates directly to our own sustainable growth.

Why is solution selling relevant now? Today’s B2B landscape demands more than just transactional exchanges. Customers seek partners who genuinely understand their needs and can offer tailor-made solutions that deliver value beyond the initial purchase. The rise of data-driven insights and digital platforms further emphasizes the need for prescriptive, outcome-oriented sales strategies.

Is solution selling for you? If you thrive on building meaningful relationships, enjoy consultative conversations, and want to become a valued resource for your customers, then this approach is tailor-made for you. It requires dedication, empathy, and a deep understanding of your industry and client base. However, the rewards are substantial: greater job satisfaction, deeper customer relationships, and a career built on collaboration and shared success.

Embracing solution selling doesn’t just benefit your customers; it transforms your entire sales paradigm. It’s a chance to move beyond the churn-and-burn cycle and enter a world of meaningful partnerships, mutual growth, and a future where sales success directly correlates with customer success.

Ready to take the plunge? Explore the depths of solution selling, hone your skills, and witness your sales career reach new heights. Remember, it’s not about closing deals; it’s about becoming an indispensable partner in your customer’s journey towards achieving their goals.

Unlike traditional Training Companies, we believe people learn by doing rather than following theory in text books in a classroom.

We use a workshop methodology where we have a blended mix of theory where appropriate, whilst focussing the majority of the time on real life sales challenges.

Attendees are guided through each session, and individually undertake real life sales scenarios.

This ensures each attendee remains engaged and learning in a positive and supportive environment.

Each Course Module last no more than 90 minutes to ensure attendees can absorb the new strategies and tactics covered.

Work Based Learning

This course can be delivered:

    1. On site as a one day bootcamp.ย  Minimum 4 people.ย  Additional travel & Accommodation charges apply.
    2. Remotely online via 4 x live 90 minute workshops. Dates and times confirmed on booking.

During the training period each participant has access to a dedicated coach via telephone, email and live chat.ย 

Attendees leave our sales courses energised with new ideas, strategies and tactics, but often additional questions can arise where they need a sounding board. We provide post course support through our Sales Coaching Platform built inside MS Teams where members can ask questions, via chat, mail and conferencing calls.

The platform uses the Microsoft Teams application and can be access via PC, Tablet or Phone and contains FREE Guides, Templates and Tools.

Ongoing 1-2-1 coaching is also available at an additional cost.

Consultative Selling Skills CourseSupport

What level of sales experience does the consultative selling programmes require?

This course uses a genuinely different approach to selling.ย ย Because of this we have successfully delivered this course to graduates who are new to sales, and experienced sales professionals who are looking to both refresh and top up their sales skills.

Does the training work with other selling systems and methodologies?

Yes. If you have already trained your salespeople, our training and coaching works alongside any of the major selling systems, such as Miller Heiman, Richardson, SPIN or Solution Selling.

Will the training cover the sales topics that are important to me?

Yes โ€“ all our training and coaching includes an initial needs analysis where you can specify any areas that are important to you.

What industries does the training cover?

Our sales training and coaching is specific to Business to Business selling, not to any specific vertical. We do however have lots of experience in IT, Pharma, Technology, SaaS, Professional Services, Digital Media, Construction, Engineering, Oil & Gas, Banking, Software and Financial Services.

Should you require training for 4 or more participants we can set up separate sessions exclusively for your team at a date/time convenient to you.ย 

Furthermore, if time andย  budget permits we can tailor the material in advance of the training in order that the context and relevance meets the needs of your organisation.

ย Please use the “Book a call” function below to speak to one of our coaches.

As every business and itโ€™s people are unique, itโ€™s not unusual for people to still have questions.ย  You can book a no obligation call with one of our coaches who can answer any questions you have.


I found the course which I attended that Iain ran to be very informative, insightful and well structured. It covered a huge amount of ground but in very digestible pieces which meant that after two days I felt that I was leaving with a considerably greater understanding of selling psychology and a notebook full of helpful techniques. Would highly recommend his sales training to anyone.
Michelle MacFadyen โ€“ Regional Manager
I attended a Klozers Sales Training course on Consultative Selling Skills recently and it was definitely the best training I have ever had โ€“ in fact, anyone who knows me has heard me raving about it ever since!
Cheryl Philipson โ€“ Business Development Director
I have been working with Klozers for preparing a sales presentation for Suma Rรผhrtechnik, a manufacturing company in Germany. I was working together with Iain, a very professional and helpful person. He helped me in understanding what customers want, how to sell our products successful and how to understand, analyse and serve the target market. Thanks to Iain, my presentation had been truly a success and I gained confidence in selling and promoting our products. I would work with him again anytime!
Lena Thurwachter โ€“ Marketing & Strategic Development

Book here

Solution Selling Skills Training Course

Advanced Selling Course

Original price was: £892Current price is: £792

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60 Minutes
Pre-Work Included in Every Course

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