Bespoke Sales Training
Overview
Bespoke Sales Training programmes have many different applications where generic sales training is not suitable, and wouldn’t achieve the goals of either the participants or the business. Whilst there are undoubtably many commonalities in sales, no two businesses are the same, and equally, sales professionals have different learning needs.
Benefits of Bespoke Sales Training for B2B Salespeople
It’s more important than ever for businesses to have a high-performing sales teams. But with so many different sales training programmes available, how do you know which one is right for your sales team?
Bespoke sales training is a customized approach to sales training that is tailored to the specific needs of your business and your sales team. This means that you’ll get a training program that is designed to address the unique challenges and opportunities that your sales team faces.
There are many benefits to using bespoke sales training for your B2B sales professionals. Here are just a few:
- Improved Sales Performance: Bespoke sales training can help your salespeople close more deals, increase their average deal size, and shorten their sales cycles.
- Increased Knowledge and Skills: Bespoke sales training can help your salespeople learn the latest sales techniques, industry trends, and product knowledge.
- Enhanced Motivation and Engagement: Bespoke sales training can help your salespeople stay motivated and engaged in their work.
- Better Customer Relationships: Bespoke sales training can help your salespeople build stronger relationships with their customers.
- Improved Team Communication and Collaboration: Bespoke sales training can help sales professionals work more effectively as a team.
- Reduced Training Costs: Bespoke sales training can be more cost-effective than off-the-shelf training programmes.
Â
Klozers Approach to Bespoke Sales Training
Klozers takes a unique, results-oriented approach to bespoke sales training, focusing on real-world application and measurable outcomes. Here’s how they tailor their training to your specific needs:
Needs Analysis: Klozers begins by conducting a thorough needs analysis to understand your organization’s goals, sales challenges, and team dynamics. This ensures that the training program is aligned with your specific objectives.
Customized Content: They develop customized training content that addresses your unique sales scenarios and industry-specific challenges. This could include creating tailored sales campaigns, playbooks, and training simulations.
Work-Based Learning: Klozers emphasizes learning by doing. They minimize classroom time and maximize hands-on experience, allowing your salespeople to apply new skills in real-world situations.
Live Coaching and Support: Throughout the training process, Klozers provides live coaching and support to reinforce learning and help your salespeople overcome obstacles. They also offer “coach the coach” training to empower your managers to continue the coaching process.
Measurement and Evaluation: Klozers uses a scorecard approach to track individual and team progress, ensuring that the training is delivering measurable results. They also provide post-training support to help you sustain the improvements.
By combining customized content, practical application, and ongoing support, Klozers’ approach to bespoke sales training helps you build a high-performing sales team that consistently exceeds targets and drives revenue growth.
Case Study: Marangoni Transforms Partner Network with Bespoke Sales Training from Klozers
1. Background:
Marangoni, a global leader in retreading systems and tyre services, operates a vast network of independent partners who deliver its products and services to customers worldwide. With a legacy of innovation and a commitment to sustainability, Marangoni recognized the need to evolve its sales approach to align with the growing demand for sustainable solutions in the tyre industry.
2. The Challenge:
Marangoni was transitioning from a traditional transactional sales model to a more strategic, consultative approach. This shift required a deep understanding of sustainability principles, the circular economy, and the ability to articulate the value proposition of Marangoni’s innovative retreading solutions. While Marangoni had developed a new sales strategy, effectively cascading this knowledge and skillset to its diverse partner network posed a significant challenge.
3. Klozers’ Solution: A Bespoke Training Program
Klozers, a specialist in B2B sales training, was engaged to design and deliver a tailored training program to address the unique needs of Marangoni’s partner network. Klozers conducted in-depth research, including interviews with key stakeholders and analysis of market trends, to identify the knowledge gaps and skill deficiencies within the partner network.
This research informed the creation of a comprehensive training program that covered:
- Sustainability and Circular Economy Principles: Deep dive into the core concepts and their relevance to the tire industry.
- Marangoni’s Value Proposition: Articulating the unique benefits of Marangoni’s retreading solutions and their alignment with sustainability goals.
- Consultative Selling Techniques: Equipping partners with the skills to build rapport, identify customer needs, and present solutions that drive value.
- Industry-Specific Sales Strategies: Tailored approaches for navigating the unique challenges and opportunities in the tire retreading market.
To enhance engagement and cultural relevance, Klozers developed multilingual training materials that incorporated Marangoni’s brand identity and messaging. Klozers also worked closely with Marangoni’s marketing team to promote the training program to partners, ensuring maximum participation.
4. Results: A Resounding Success
The initial response from Marangoni’s partner network was overwhelmingly positive. Partners quickly recognized the value of the training and signed up in large numbers. The first workshops, held in Hamburg with the Swedish partner Dacknor, received exceptional feedback from participants.
Key outcomes included:
- Increased Partner Engagement: The training program fostered a sense of unity and shared purpose within the partner network, strengthening relationships with Marangoni.
- Enhanced Sales Skills: Partners reported significant improvements in their ability to articulate Marangoni’s value proposition and engage in consultative selling conversations.
- Business Growth: While early, the initial workshops suggest a positive impact on sales performance, with partners reporting increased customer interest and engagement.
Conclusion:
By partnering with Klozers, Marangoni successfully navigated a complex sales transformation, empowering its partner network with the knowledge and skills needed to thrive in the evolving tire industry. The bespoke training program not only equipped partners with the tools to sell more effectively but also strengthened their alignment with Marangoni’s brand values and commitment to sustainability. This successful collaboration demonstrates the power of targeted, industry-specific sales training in driving business growth and building lasting partnerships.
Choosing the right Bespoke Sales Training Partner
Selecting the right partner for your bespoke sales training is crucial for achieving your desired outcomes. Here’s what to consider:
Expertise and Experience: Look for a provider with a proven track record in delivering bespoke sales training programs, especially within your industry. They should have a deep understanding of B2B sales dynamics and the specific challenges your team faces.
Customization: Ensure the provider is willing and able to tailor the training program to your unique needs. This includes aligning the content with your sales goals, processes, and target audience.
Delivery Methods: Choose a provider that offers a variety of delivery methods, such as in-person workshops, online training, and hybrid options. This flexibility allows you to accommodate different learning styles and schedules within your team.
Content Quality: The training content should be up-to-date, relevant, and engaging. It should cover a wide range of sales skills, from prospecting and lead generation to closing deals and building long-term customer relationships.
Coaching and Support: A good provider will offer ongoing coaching and support to reinforce the learning and help your salespeople apply their new skills in real-world scenarios.
References and Testimonials: Ask for references from other businesses that have used the provider’s services. Read online reviews and testimonials to get a sense of their reputation and client satisfaction.
Cost: Bespoke sales training can be an investment, but it should be viewed as a long-term strategy for improving your sales performance. Compare the costs of different providers and choose one that offers a good value for your money.
By carefully evaluating these factors, you can find a bespoke sales training partner that will help your B2B sales team reach and exceed their sales goals.
Key Components of a Bespoke Sales Training Programme
Key Components of a Bespoke Sales Training Programme
Klozers’ bespoke sales training programs are designed to address the unique challenges and specific needs of your sales team. They focus on the key skills and knowledge areas that drive B2B sales success, ensuring your team reaches its full potential. Here are the core components you can expect:
Needs Analysis and Customization: Klozers initiates each program with a thorough needs analysis to identify your team’s strengths, weaknesses, and specific goals. This information is then used to tailor the training content, ensuring it’s 100% relevant to your business and industry.
Sales Skills Training: Klozers covers a wide array of sales skills, from prospecting and lead generation to negotiation and closing techniques. They help your sales team master the art of building relationships, actively listening to customer needs, and effectively communicating value propositions. The training also addresses overcoming objections and handling challenging sales situations.
Product and Industry Knowledge: To be successful, salespeople need in-depth knowledge of their products and industry landscape. Klozers incorporates training modules on product features, benefits, and competitive positioning, as well as market trends and industry insights. This ensures your sales team can confidently answer customer questions and articulate the value of your offerings.
Communication and Collaboration: Klozers recognizes that effective communication and collaboration are crucial for sales success. They provide sales training on active listening, building rapport, and crafting persuasive messages. Additionally, they focus on fostering a collaborative team environment where knowledge and insights are shared freely.
Accountability and Motivation: Klozers emphasizes the importance of setting clear sales targets and holding salespeople accountable for their performance. They help your team develop self-motivation strategies and resilience to overcome setbacks. This focus on accountability and motivation ensures sustained long-term sales success.
Ongoing Support and Coaching: Klozers’ commitment to your sales teams success doesn’t end with the training program. They offer ongoing coaching and support to reinforce learning, address new challenges, and help your team continuously improve their performance.
By incorporating these key components into their bespoke sales training programs, Klozers empowers your B2B sales team to excel, build lasting customer relationships, and drive real revenue growth for your business.
Bespoke Sales Training Courses for Sales Management
Sales Management and Leadership Development
Improving the sales skills and sales performance of any team is critical, however, the sales manager is the glue that holds everything together. Sales people rise to the level of the sales manager, so if you want long term success you will need improve the skills and performance of your sales people, and this is not possible without a good sales manager.Â
More than Sales Fundamentals: the best sales leaders are not just great leaders they are great sales people. Rightly or wrongly every sales team wants to be led by someone who can actually sell, not just follow the theory. Â
Great Sales People are not Always Great Sales Managers: Modern Sales Management is very different to the role of a Sales Rep. The skillset is very different and there is no guarantee that your best sales rep will even be happy as a sales manager – many prefer to return to frontline selling roles as the admin is less fulfilling.
Sales Performance Training: As a sales manager taking over an existing sales team the actual sales performance of your team may need improving. A Bespoke Sales Training programme is a great way to deliver targeted interventions. Tailored training can identify key areas and help you align the business goals with your sales objectivesÂ
Examples of Tailored training on Skills: Klozers provides bespoke training on over 63 sales skills including Leadership Skills, Sales Management, Consultative Selling, Sales Performance, Negotiation Skills, Cold Calls, Accessing Decision Makers and how to build relationships.Â
Klozers are a proven training provider with a track record of helping businesses and seasoned professionals in different industries. We actively listen to your training needs and build tailored professional development programmes that work.
Â
What level of sales experience do attendees require?
We have been fortunate enough to work with people with all levels of experience. This includes graduates with no sales experience whatsoever through to 4o year sales veterans. However, not all sales topics may be appropriate for everyone and we would work with you in the design phase to make sure each session is matched and relevant to the audience.Does your training work with other selling systems and methodologies?
Yes. If you have already trained your salespeople, our training and coaching works alongside any of the major selling systems, such as Miller Heiman, Richardson, SPIN or Solution Selling.Will the training cover the sales topics that are important to me?
Yes – all our training and coaching includes an initial needs analysis where you can specify specific areas that are important to you.What industries does the training cover?
Our sales training and coaching is specific to Business to Business selling, not to any specific vertical. We do however have lots of experience in IT, Pharma, Technology, SaaS, Professional Services, Digital Media, Construction, Engineering, Oil & Gas, Banking, Software and Financial Services.Can you deliver training on site?
Yes, we are well versed with delivering Instructor Led Training sessions on site. Please check with us for availability at the earliest opportunity.Can you deliver training Internationally?
Yes, we have delivered sales training across North America, Europe, Middle East & Asia.Please use the “Book a call” function below to speak to one of our coaches.
As every business and its people are unique, it’s not unusual for people to still have questions. You can book a no obligation call with one of our coaches who can answer any questions you have.
Unlocking Sales Excellence: Bespoke Strategies for Success, 10 Reasons to Choose Klozers
In the dynamic landscape of business, sales professionals are the lifeblood of your  growth. Whether you’re a seasoned sales leader or a fresh-faced telesales representative, mastering the art of selling is essential. We live and breathe the world of sales, exploring strategies, techniques, and creating tailored approaches that can elevate our clients sales. No gimmicks, no magic wands, but there is some hard work involved.
- Aligning Objectives with Results
Sales success begins with clarity. We help you define your objectives, whether it’s revenue growth, closing deals, or hitting sales targets. We can also assess where you stand currently, and tailor our approach accordingly. Are you focused on B2B saas sales, face to face selling, selling via online channels like Teams and Zoom? Each stage demands a unique strategy.
- The Power of Tailored Training
Investment in professional development pays dividends. Bespoke sales training programmes allow you to maximize your team’s potential. Whether it’s refining negotiation skills, understanding buyer psychology, or overcoming objections, targeted training ensures excellence.
- Building Relationships
People buy from people – especially in B2B. Sales isn’t just about transactions; it’s about building lasting relationships. Actively listening to your clients, understanding their specific needs, and ensuring you excel in delivering value. Remember, credibility lays the groundwork for successful deals.
- Leadership Matters
In our world Sales leadership isn’t about control; it’s about empowerment. Leading by example, inspiring your team, and creating a culture of excellence. Whether you’re managing small sales teams or overseeing an entire sales organization, you are the most influential person in your salespersons life.
- Future-Proofing Sales
As you know the sales industry evolves rapidly. Stay ahead by embracing technology, understanding market jargon, and adapting to new ways of working. Future-proof your skills, and your sales performance will soar.
- Bespoke Solutions
No two businesses are alike. Our Bespoke sales courses address specific business needs. Whether you’re in the UK or any other market, tailor your approach. Remember, success lies in the details.
- The Heart of Sales
We believe in customer centric selling – at the heart of every successful sale is the customer. Understanding their pain points, offering relevant solutions, and achieving mutual success sounds easy – but we know it’s not. We empower your team to drive sales while maintaining their authenticity and keeping the customer front and centre at all times.Â
- Overcoming Challenges
Inevitably sales involves overcoming obstacles. We help your team with role-play scenarios that are safe spaces for them to fail before they go live. Our coaching helps prepare them for the competition, and advise your team on the best way forward. Remember, excellence isn’t about perfection; it’s about progress.
- Measuring Success
ROI matters – we get it. We don’t deliver training, we deliver results. We help you track your teams sales performance, record their achievements, and celebrate milestones hit. Whether it’s conversion rates, revenue growth, or hitting targets, data-driven decisions lead to success.
- Expert Guidance
Consider partnering with Klozers the expert sales trainers. Our insights, case studies, and practical experience can elevate your team’s efficiency.
Iain has helped me; reduce my sales cycle, increase my selling time and set myself aside from the competition by approaching business that works against the tried/tested Features and Benefits system. Would highly recommend to experienced sales professionals who think they can’t improve any further – you can with Iain’s guidance! Brace yourself for some uncomfortable techniques that become instinctive but highly effective!
From my initial enquiry, Klozers were exceptionally responsive and helpful. They listened and understood our SaaS and sales development needs clearly and worked with us to develop a comprehensive learning programme which is now starting to deliver excellent results for our business already. Throughout the programme, Klozers continued to provide added value and develop new ideas with us. I cannot recommend them highly enough and would be pleased to work with them again.
Interested in Bespoke Sales Training?
Klozers
60 Minutes
Pre-Work Included in Every Course
Get your team excited and looking forward to training before they start!
