Bespoke Sales Training

Overview

Bespoke Sales Training programmes have many different applications where generic sales training is not suitable, and wouldn’t achieve the goals of either the participants or the business. Whilst there are undoubtably many commonalities in sales, no two businesses are the same, and equally, sales teams each have different learning needs.

Klozers AI Based Approach to Bespoke Sales Training

Bespoke sales training is the fastest growing part of our business at Klozers. Part of this is undoubtedly down to our introduction of Artificial Intelligence (AI) and how we use it. Klozers has developed it’s own AI powered learning design specialist Yuki Lightstone.

That’s why we’ve developed an innovative process that uses AI to create bespoke training programmes.

These programmes are tailored to your business strategy, your sales plan, and—most importantly—your people.

Step 1. We begin by giving your sales teams a voice. We conduct a participant survey designed to:

Understand the unique challenges your salespeople face in their roles.
Identify the skills and knowledge they believe will help them succeed.
Make them feel valued and involved in shaping their sales training.

This step is critical—it’s not just about gathering data; it’s about building engagement and buy-in from the very start.

Next Step 2. We take a step back and look at the bigger picture. We survey your sales leaders to understand, Your strategic goals and sales objectives, the specific outcomes you want from the training program and How training can align with and support your broader business strategy.

This dual approach—gathering insights from both participants and the business—ensures the training content isn’t just relevant; it’s laser-focused on driving results.

Step 3. Here’s where the magic happens. We use a combination of our proprietary tools and data to analyze the survey results. Our AI, Identifies key trends and patterns in participant feedback, Cross-references these findings with industry best practices and benchmarks and then recommends a fully bespoke sales training program tailored to your sales teams unique needs.

The result? A detailed report that outlines the survey findings and provides a clear roadmap for your training programme.

Lastly, Step 4 – Expert Validation
While AI does the heavy lifting, we know the human touch is irreplaceable. That’s why every program is reviewed by Klozers’ experienced trainers. They double-check the AI-generated recommendations for accuracy and relevance, Add additional insights based on their real-world experience, Ensure the program is interactive, practical, and aligned with Klozers’ proven work-based learning methodology.

This final review guarantees that every detail is fine-tuned, and ready for in-person delivery / face to face training by one of our sales trainers.

That’s it. In just four steps, we take your sales team from where they are to where they need to be, with a programme that’s truly bespoke and built to deliver results.

Now it’s your turn to take the next step. If you’re ready to revolutionize your sales training with the power of AI, contact us today to get started. Our team is here to guide you through the process and ensure your success.

Klozers. Powered by AI. Delivered by People.

Benefits of Bespoke Sales Training for B2B Salespeople

It’s more important than ever for businesses to have a high-performing sales teams. But with so many different sales training programmes available, how do you know which one is right for your sales team?

Bespoke sales training is a customized approach to sales training that is tailored to the specific needs of your business and your sales team. This means that you’ll get a training program that is designed to address the unique challenges and opportunities that your sales team faces.

There are many benefits to using bespoke sales training for your B2B sales professionals. Here are just a few:

Improved Sales Performance: Bespoke sales training can help your salespeople close more deals, increase their average deal size, and shorten their sales cycles.
Increased Knowledge and Skills: Bespoke sales training can help your salespeople learn the latest sales techniques, industry trends, and product knowledge.
Enhanced Motivation and Engagement: Bespoke sales training can help your salespeople stay motivated and engaged in their work.
Better Customer Relationships: Bespoke sales training can help your salespeople build stronger relationships with their customers.
Improved Team Communication and Collaboration: Bespoke sales training can help sales professionals work more effectively as a team.
Reduced Training Costs: Bespoke sales training can be more cost-effective than off-the-shelf training programmes.

Case Study: Marangoni Transforms Partner Network with Bespoke Sales Training from Klozers

1. Background:

Marangoni, a global leader in retreading systems and tyre services, operates a vast network of independent partners who deliver its products and services to customers worldwide. With a legacy of innovation and a commitment to sustainability, Marangoni recognized the need to evolve its sales approach to align with the growing demand for sustainable solutions in the tyre industry.

2. The Challenge:

Marangoni was transitioning from a traditional transactional sales model to a more strategic, consultative approach. This shift required a deep understanding of sustainability principles, the circular economy, and the ability to articulate the value proposition of Marangoni’s innovative retreading solutions. While Marangoni had developed a new sales strategy, effectively cascading this knowledge and skillset to its diverse partner network posed a significant challenge.

3. Klozers’ Solution: A Bespoke Training Program

Klozers, a specialist in B2B sales training, was engaged to design and deliver a tailored training program to address the unique needs of Marangoni’s partner network. Klozers conducted in-depth research, including interviews with key stakeholders and analysis of market trends, to identify the knowledge gaps and skill deficiencies within the partner network.

This research informed the creation of a comprehensive training program that covered:

Sustainability and Circular Economy Principles: Deep dive into the core concepts and their relevance to the tire industry.
Marangoni’s Value Proposition: Articulating the unique benefits of Marangoni’s retreading solutions and their alignment with sustainability goals.
Consultative Selling Techniques: Equipping partners with the skills to build rapport, identify customer needs, and present solutions that drive value.
Industry-Specific Sales Strategies: Tailored approaches for navigating the unique challenges and opportunities in the tire retreading market.

To enhance engagement and cultural relevance, Klozers developed multilingual training materials that incorporated Marangoni’s brand identity and messaging. Klozers also worked closely with Marangoni’s marketing team to promote the training program to partners, ensuring maximum participation.

4. Results: A Resounding Success

The initial response from Marangoni’s partner network was overwhelmingly positive. Partners quickly recognized the value of the training and signed up in large numbers. The first workshops, held in Hamburg with the Swedish partner Dacknor, received exceptional feedback from participants.

Key outcomes included:

Increased Partner Engagement: The training program fostered a sense of unity and shared purpose within the partner network, strengthening relationships with Marangoni.
Enhanced Sales Skills: Partners reported significant improvements in their ability to articulate Marangoni’s value proposition and engage in consultative selling conversations.
Business Growth: While early, the initial workshops suggest a positive impact on sales performance, with partners reporting increased customer interest and engagement.

Conclusion:

By partnering with Klozers, Marangoni successfully navigated a complex sales transformation, empowering its partner network with the knowledge and skills needed to thrive in the evolving tire industry. The bespoke training program not only equipped partners with the tools to sell more effectively but also strengthened their alignment with Marangoni’s brand values and commitment to sustainability. This successful collaboration demonstrates the power of targeted, industry-specific sales training in driving business growth and building lasting partnerships.

Choosing the right Bespoke Sales Training Partner

Selecting the right partner for your bespoke sales training is crucial for achieving your desired outcomes. Here’s what to consider:

Expertise and Experience: Look for a provider with a proven track record in delivering bespoke sales training programs, especially within your industry. They should have a deep understanding of B2B sales dynamics and the specific challenges your team faces.
Customization: Ensure the provider is willing and able to tailor the training program to your unique needs. This includes aligning the content with your sales goals, processes, and target audience.
Delivery Methods: Choose a provider that offers a variety of delivery methods, such as in-person workshops, online training, and hybrid options. This flexibility allows you to accommodate different learning styles and schedules within your team.
Content Quality: The training content should be up-to-date, relevant, and engaging. It should cover a wide range of sales skills, from prospecting and lead generation to closing deals and building long-term customer relationships.
Coaching and Support: A good provider will offer ongoing coaching and support to reinforce the learning and help your salespeople apply their new skills in real-world scenarios.
References and Testimonials: Ask for references from other businesses that have used the provider’s services. Read online reviews and testimonials to get a sense of their reputation and client satisfaction.
Cost: Bespoke sales training can be an investment, but it should be viewed as a long-term strategy for improving your sales performance. Compare the costs of different providers and choose one that offers a good value for your money.

By carefully evaluating these factors, you can find a bespoke sales training partner that will help your B2B sales team reach and exceed their sales goals.

Key Components of a Bespoke Sales Training Programme

Key Components of a Bespoke Sales Training Programme

Klozers’ bespoke sales training programs are designed to address the unique challenges and specific needs of your sales team. They focus on the key skills and knowledge areas that drive B2B sales success, ensuring your team reaches its full potential. Here are the core components you can expect:

Needs Analysis and Customization: Klozers initiates each program with a thorough needs analysis to identify your team’s strengths, weaknesses, and specific goals. This information is then used to tailor the training content, ensuring it’s 100% relevant to your business and industry.
Sales Skills Training: Klozers covers a wide array of sales skills, from prospecting and lead generation to negotiation and closing techniques. They help your sales team master the art of building relationships, actively listening to customer needs, and effectively communicating value propositions. The training also addresses overcoming objections and handling challenging sales situations.
Product and Industry Knowledge: To be successful, salespeople need in-depth knowledge of their products and industry landscape. Klozers incorporates training modules on product features, benefits, and competitive positioning, as well as market trends and industry insights. This ensures your sales team can confidently answer customer questions and articulate the value of your offerings.
Communication and Collaboration: Klozers recognizes that effective communication and collaboration are crucial for sales success. They provide sales training on active listening, building rapport, and crafting persuasive messages. Additionally, they focus on fostering a collaborative team environment where knowledge and insights are shared freely.
Accountability and Motivation: Klozers emphasizes the importance of setting clear sales targets and holding salespeople accountable for their performance. They help your team develop self-motivation strategies and resilience to overcome setbacks. This focus on accountability and motivation ensures sustained long-term sales success.
Ongoing Support and Coaching: Klozers’ commitment to your sales teams success doesn’t end with the training program. They offer ongoing coaching and support to reinforce learning, address new challenges, and help your team continuously improve their performance.

By incorporating these key components into their bespoke sales training programs, Klozers empowers your B2B sales team to excel, build lasting customer relationships, and drive real revenue growth for your business.

Bespoke Sales Training Courses for Sales Management

Sales Management and Leadership Development

Improving the sales skills and sales performance of any team is critical, however, the sales manager is the glue that holds everything together. Sales people rise to the level of the sales manager, so if you want long term success you will need improve the skills and performance of your sales people, and this is not possible without a good sales manager.

More than Sales Fundamentals: the best sales leaders are not just great leaders they are great sales people. Rightly or wrongly every sales team wants to be led by someone who can actually sell, not just follow the theory.
Great Sales People are not Always Great Sales Managers: Modern Sales Management is very different to the role of a Sales Rep. The skillset is very different and there is no guarantee that your best sales rep will even be happy as a sales manager – many prefer to return to frontline selling roles as the admin is less fulfilling.
Sales Performance Training: As a sales manager taking over an existing sales team the actual sales performance of your team may need improving. A Bespoke Sales Training programme is a great way to deliver targeted interventions. Tailored training can identify key areas and help you align the business goals with your sales objectives
Examples of Tailored training on Skills: Klozers provides bespoke training on over 63 sales skills including Leadership Skills, Sales Management, Consultative Selling, Sales Performance, Negotiation Skills, Cold Calls, Accessing Decision Makers and how to build relationships.

Klozers are a proven training provider with a track record of helping businesses and seasoned professionals in different industries. We actively listen to your training needs and build tailored professional development programmes that work.

Bespoke Sales Training FAQs

What level of sales experience do attendees require?

We have been fortunate enough to work with people with all levels of experience. This includes graduates with no sales experience whatsoever through to 4o year sales veterans. However, not all sales topics may be appropriate for everyone and we would work with you in the design phase to make sure each session is matched and relevant to the audience.

Does your training work with other selling systems and methodologies?

Yes. If you have already trained your salespeople, our training and coaching works alongside any of the major selling systems, such as Miller Heiman, Richardson, SPIN or Solution Selling.

Will the training cover the sales topics that are important to me?

Yes – all our training and coaching includes an initial needs analysis where you can specify specific areas that are important to you.

What industries does the training cover?

Our sales training and coaching is specific to Business to Business selling, not to any specific vertical. We do however have lots of experience in IT, Pharma, Technology, SaaS, Professional Services, Digital Media, Construction, Engineering, Oil & Gas, Banking, Software and Financial Services.

Can you deliver training on site?

Yes, we are well versed with delivering Instructor Led Training sessions on site. Please check with us for availability at the earliest opportunity.

Can you deliver training Internationally?

Yes, we have delivered sales training across North America, Europe, Middle East & Asia.

Book a Free Consultation Call

Please use the “Book a call” function below to speak to one of our coaches.

As every business and its people are unique, it’s not unusual for people to still have questions. You can book a no obligation call with one of our coaches who can answer any questions you have.

BOOK A FREE CONSULTATION CALL

Unlocking Sales Excellence: Bespoke Strategies for Success, 10 Reasons to Choose Klozers

In the dynamic landscape of business, sales professionals are the lifeblood of your growth. Whether you’re a seasoned sales leader or a fresh-faced telesales representative, mastering the art of selling is essential. We live and breathe the world of sales, exploring strategies, techniques, and creating tailored approaches that can elevate our clients sales. No gimmicks, no magic wands, but there is some hard work involved.

Aligning Objectives with Results

Sales success begins with clarity. We help you define your objectives, whether it’s revenue growth, closing deals, or hitting sales targets. We can also assess where you stand currently, and tailor our approach accordingly. Are you focused on B2B saas sales, face to face selling, selling via online channels like Teams and Zoom? Each stage demands a unique strategy.

The Power of Tailored Training

Investment in professional development pays dividends. Bespoke sales training programmes allow you to maximize your team’s potential. Whether it’s refining negotiation skills, understanding buyer psychology, or overcoming objections, targeted training ensures excellence.

Building Relationships

People buy from people – especially in B2B. Sales isn’t just about transactions; it’s about building lasting relationships. Actively listening to your clients, understanding their specific needs, and ensuring you excel in delivering value. Remember, credibility lays the groundwork for successful deals.

Leadership Matters

In our world Sales leadership isn’t about control; it’s about empowerment. Leading by example, inspiring your team, and creating a culture of excellence. Whether you’re managing small sales teams or overseeing an entire sales organization, you are the most influential person in your salespersons life.

Future-Proofing Sales

As you know the sales industry evolves rapidly. Stay ahead by embracing technology, understanding market jargon, and adapting to new ways of working. Future-proof your skills, and your sales performance will soar.

Bespoke Solutions

No two businesses are alike. Our Bespoke sales courses address specific business needs. Whether you’re in the UK or any other market, tailor your approach. Remember, success lies in the details.

The Heart of Sales

We believe in customer centric selling – at the heart of every successful sale is the customer. Understanding their pain points, offering relevant solutions, and achieving mutual success sounds easy – but we know it’s not. We empower your team to drive sales while maintaining their authenticity and keeping the customer front and centre at all times.

Overcoming Challenges

Inevitably sales involves overcoming obstacles. We help your team with role-play scenarios that are safe spaces for them to fail before they go live. Our coaching helps prepare them for the competition, and advise your team on the best way forward. Remember, excellence isn’t about perfection; it’s about progress.

Measuring Success

ROI matters – we get it. We don’t deliver training, we deliver results. We help you track your teams sales performance, record their achievements, and celebrate milestones hit. Whether it’s conversion rates, revenue growth, or hitting targets, data-driven decisions lead to success.

Expert Guidance

Consider partnering with Klozers the expert sales trainers. Our insights, case studies, and practical experience can elevate your team’s efficiency.

Iain has helped me; reduce my sales cycle, increase my selling time and set myself aside from the competition by approaching business that works against the tried/tested Features and Benefits system. Would highly recommend to experienced sales professionals who think they can’t improve any further – you can with Iain’s guidance! Brace yourself for some uncomfortable techniques that become instinctive but highly effective!

Cathie Swan – Account Manager

From my initial enquiry, Klozers were exceptionally responsive and helpful. They listened and understood our SaaS and sales development needs clearly and worked with us to develop a comprehensive learning programme which is now starting to deliver excellent results for our business already. Throughout the programme, Klozers continued to provide added value and develop new ideas with us. I cannot recommend them highly enough and would be pleased to work with them again.

Danny Lever – HR Manager, Global Marine Power

Still got questions? Book a call with us

Interested in Bespoke Sales Training?

Options Available

Klozers

5.0 Stars - Based on 32 User Reviews

					We’re a SaaS business and needed to boost our website visibility and generate more quality inbound sales leads. Within weeks of implementing what we learned we could see more relevant traffic coming to the site and then we started to get leads from qualified prospects sales starting to come in – not many at the start, but the number has slowly climbed and continues to do so every month.  We’ve completely bought into the whole process now.
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Donald Cameron
7/19/2023
					As a busy SME, we've used Klozers for Sales and Marketing support for 4 years. They have a substantial depth and breadth of sales training expertise and are always a friendly face to turn to when we need input on topics like sales process, consultative selling and lead generation. I can recommend them wholeheartedly.
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T Young
6/25/2023
					I come from a technical background and had no experience of lead generation or websites whatsoever, but within 4 weeks we could already see results.  The training is easy to follow because it uses real life examples that you can double check on Google so we knew for sure that it would work in our business.  If you’re looking for a bunch of theory this isn’t for you – it’s hands on and very practical and as a team here we all love it.
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Stuart Laing
5/29/2023
					I can't recommend Iain highly enough! He is very experienced and knowledgable, and the efforts he went to to support me in my sales practice was invaluable. I have been a much better all round sales professional since I started putting his training into practice. He is also one of the nicest blokes going round. Thanks for everything Iain, I will definitely stay in touch.
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David Schattner
5/29/2023
					I just completed Klozer’s Sales and Marketing Training with Iain Swanston, and I must say it was an enlightening experience! Iain has a gift for dissecting complex concepts into digestible, easy-to-understand lessons. His focus on SEO, keyword research, and content creation has helped me better understand the importance of targeting my ideal client persona and maintaining topical authority in my niche. The practical tips on optimising websites for Google EAT (Expertise, Authority, Trust) and leveraging backlinks from high-authority domains were particularly educational. These are strategies that I can apply to my content building process. I'm grateful for the opportunity to learn from such a knowledgeable and engaging instructor. Thank you, Iain, for sharing your expertise and helping us excel in our business.
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Sakti Violy Kumar
4/29/2023
					Great sales training, Iain was an absolute super star and is clearly passionate and fantastic at what he does
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Jake Fowler
2/16/2023
					We are a group 5 friends and we’ve had couple of meetings with Iain. Excellent and fantastic experience with great service
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Grace Hayford
8/17/2022
					i bought a sales fundamental course from klozers and was mentored by ian swanson he provided an excellent course. at the star i was overwhelmed with the amount of information i was provided and by the end of the course i had the understanding of the industry clarity in what i had to do and direction for my business to work towards ian has a unique way of teaching and works to your pace he went miles past my expectations and done so much more than was required after the course was finished he still advises me today on situation i need to address and how to address them  it was a pleasure to meet ian and be educated my him i would defiantly recommend klozers to learn from will be doing another course soon thank guys
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Conner Smith
8/17/2022
					I worked with Iain over the course of six months to improve my sales 'closing' technique. We went through everything from the initial contact through to signing the contracts; we focused on the quote documentation and de-mystified it beyond belief! Iain was great at pointing out the things I was doing well and the things I needed to work on- I am pleased to say I'm now a definite closer. With the additional tools Iain gave me I've honed my skills and (almost) perfected my pitch. I would highly recommend Iain and when I need more guidance I will return for his service and words.
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Tracy Buchan
5/27/2022
					A fantastic learning experience.Kolzers (Iain) has supported our sales team for several months, not just during the original presentation.  This gave me the opportunity to take away several learning ideas and implement them, with numerous opportunities to go back to Iain and discuss my victories and wins in more detail, whilst supporting me in turning losses into success and delivering measurable results.  This made the course personal to me and my individual needs.Using the skills that Iain has demonstrated I have completely re-vamped my approach to clients with positive results already evidenced.Iain is very knowledgeable and approachable and will no doubt be a life long friend.Thank you!  Amanda (Spirit BDM)
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Amanda Jukes
5/23/2022
					I am the founder of Urban Yoga Lab and I took the Consultative Selling Skills & B2B Lead Generation course. The course was really amazing - it helped me to learn so many things I had no idea before. From SEO to sales strategies and from best webinars practices to adopting a consultative approach in sales, Klozers realy taught me everything. Their sales coach was amazing, giving me fantastic advice, and helping me recognize what makes our brand really unique. Big thanks to him and their entire team! If you have any second thoughts to buy their programme I gurantee you wont regret it. They are THE BEST!
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Urban YogaLab
4/29/2022
					We have been working with Klozers since 2020 as they help us develop a sales strategy for our TeamFolio employee skills inventory software. We have been blown away by the breadth of knowledge and depth of experience that Iain and the team have been able to share with us. The coaching on effective approaches for strategic sales solutions has also been delivered in such an accessible way for a predominantly technical team here at FidraSoft. We have a great foundation to build our sales strategy on now. What really surprised us is how much more fun it has been than we first expected!
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Rick Campbell
3/16/2022
					I did the B2B Lead generation course. This gave me everything I needed to start running a successful omni channel campaign to start filling up my pipeline with plenty of leads!
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Jeremy Rice
2/17/2022
					I have worked with Klozers at various times over the years, and would recommend them to anyone looking to help with profit and sales strategy.
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James Lenaghan
12/16/2021
					Iain is a very experienced and highly knowledgeable sales trainer.  He went over and above to support our company in our sales efforts, and gave us invaluable insight and highly practical tools and resources throughout the course.  I would not hesitate to recommend any of his services.  He goes over and above, and is genuinely delighted to see your company do well.
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Lyndsey TIGAR
12/09/2021
					I've had the opportunity to learn a lot from Iain, who has great ideas and advice. I'd definitely recommend any sales person to get in contact with Iain and his team!
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Lauran B
10/17/2021
					Klozers were brilliant really helped us see what needed to change and gave us the tools to do so. Cant wait to get going with it!
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Carl Bergman
9/27/2021
					From my initial enquiry, Klozers were exceptionally responsive and helpful.They listened and understood our SaaS and sales development needs clearly and worked with us to develop a comprehensive learning programme which is now starting to deliver excellent results for our business already.Throughout the programme, Klozers continued to provide added value and develop new ideas with us.I cannot recommend them highly enough and would be pleased to work with them again.
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DANIEL LEVER
8/18/2021
					I have been working with Klozers for preparing a sales presentation for Suma Rührtechnik, a manufacturing company in Germany. I was working together with Ian, a very professional and helpful person. He helped me in understanding what customers want, how to sell our products successful and how to understand, analyse and serve the target market. Thanks to Ian, my presentation had been truly a success and I gained confidence in selling and promoting our products.I would work with him again anytime!
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Lena T
7/18/2021
					Iain was amazingly helpful and offers brilliant insight and advice !
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Nikolai Koplewsky
7/18/2021
					Iain is very helpful, friendly and professional
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Zanna Tweedie
7/18/2021
					Excellent workshop of Sales. Ian was a super good instructor. The content was useful and easy to understand and apply.
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Mari Herrera
5/25/2020
					Recently completed A sales training Course with Iain. Great advice and guidance during the training ,
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James Abey
5/29/2019
					I attended a seminar with Iain from Klozers recently and found it to be very interesting and informative. Iain was engaging and showed genuine interest in each of the businesses represented in the room. He tailored parts of his presentation to suit each individual in their own area and stage of startup. Definitely a worthwhile seminar and I would highly recommend attending.
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Leanne Howie
5/25/2019
					Awesome job from the guys at Klozers. They provided a very insightful sales seminar to the new business owners on our Accelerator Programme and Iain was fantastic answering all the participants questions.
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Nicola Crawford
5/25/2019
					Recently completed the sales and marketing academy with Iain, this was a fantastic course and the amount of content and information provided over the 4 days was fantastic. 100% recommend to anyone looking to grow their sales and marketing knowledge.Ryan WilsonKubeNet
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Kube Net
5/25/2018
					Klozers are great! All the sales 'Training' I have had up to meeting Iain Swanston at Klozers has been just that - 'Training'. What Iain and Klozers offer that is transferable from class-room to board-room is to develop an understanding of the business I work in and apply proven techniques that will work but need adapting. I now refer to this as Sales Coaching, which for me is very different to training. Iain is a great Coach and I learn from every session we have together. He is also on hand by phone or email to bounce ideas around and make sure I am on the right track! Thanks Iain!
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Nik Hood
5/25/2018
					The sales training from Klozers is great - it really helped me understand the sales process and how to interact better with customers of all types
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Heather Mackay
5/25/2018
					Klozers offer great sales coaching. It's all about small moves and doing them well!
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Daniel Parker
5/25/2018
					Iain is always willing to share his knowledge, and offers great advice and guidance during sales training that helps my career grow, and our business develop.
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Julia
2/17/2018