We practice what we teach.
Klozers was founded in 2014 by a sales practitioner with 40 years in enterprise B2B sales, including 5 years at Sandler, one of the world’s largest sales training organisations. That experience showed us what traditional training gets wrong, and what actually works.
★★★★★
Rated 5 stars from 40+ client reviews.
Built by practitioners, not consultants.
Most sales training companies were started by trainers. Klozers was started by someone who spent 40 years actually selling.
- 40 years in enterprise B2B sales across technology, financial services and professional services
- 5 years at Sandler, delivering programmes to global enterprise clients
- TEDx speaker on trust in business relationships, 2014
- Founded Klozers in 2014, after seeing the gap between what gets taught and what drives results
- We do not teach theory. We teach what we have proven works, in our own pipeline, under real pressure, with real buyers
- Every simulation scenario is built from actual deal dynamics we have navigated
- Every standard we help you install is one we enforce in our own organisation
When we tell you how economic buyers respond, or what happens when you lead with value, it is not from a textbook. It is from last week.
Three things traditional training companies do not have.
The problem
Generic case studies your team dismisses as “not how we sell”.
Our solution
Fully customised simulations built around your actual deals, market dynamics and competitive threats.
- Zero PowerPoint, we practise what we preach
- Realistic buying scenarios with multiple stakeholders
- Live scoreboard tracking execution quality
- Exposes gaps before they cost you revenue
The problem
Knowledge does not change behaviour. Two weeks after the workshop, your team reverts to old habits.
Our solution
Fully customised simulations built around your actual deals, market dynamics and competitive threats.
- Built from what top performers actually do
- Written as explicit rules, with evidence requirements
- Embedded into pipeline reviews and forecast discussions
- Enforced by managers, not left to interpretation
The problem
No way to track whether execution actually changes in live deals.
Our solution
A governance platform, currently in pilot with a small number of enterprise clients.
- Tracks standards compliance in real opportunities
- Coaches sellers in the flow of work
- Reduces dependency on manager intuition
- Feeds execution data to your CRM
Enterprise sales organisations where execution consistency matters.
- 30 to 200 salespeople
- Complex, multi-stakeholder B2B sales, 6 to 18 month cycles
- Manufacturing and technology sectors
- Revenue teams under board pressure to improve forecast accuracy
- Our largest market is Germany, working with manufacturing and technology companies that demand precision in both product delivery and sales execution
- We also serve enterprise clients across the UK, USA and Australia
- Every Growing markets: UK and USA we help you install is one we enforce in our own organisation
- Offices: London (HQ), Dortmund, Austin, Melbourne
Geographic presence means local understanding. We do not apply US sales methods to German manufacturing companies, or UK methods to a different market. We adapt to how enterprise sales actually works in your market.
The thinking in full.
Enterprise clients have achieved measurable improvements in forecast accuracy, pipeline quality and deal value within 90 days of implementing our simulation and standards methodology. View case studies →
Four things you will not get from traditional providers.
Zero PowerPoint
If slides do not work in your sales calls, they do not work in our training. Every simulation is experiential. Your team makes decisions, faces consequences and learns from outcomes, not from watching a trainer click through decks.
100% customised content
Before every simulation we interview your sales leaders and top performers to understand your actual deals, then build scenarios around your market, your buyers and your competitive threats. Your team cannot dismiss it as "not relevant to us", because it is built from your world.
Practitioner led, not consultant designed
We go to market using the same methods we teach. Our founder spent 40 years in enterprise B2B sales, including 5 years delivering training at Sandler, before starting Klozers. When we tell you what works, it is because we are doing it right now, in our own pipeline, under the same pressure you face.
Standards enforcement, not just training
Most training stops at teaching methodology. We help you install enforceable operating standards that govern how deals must be run: what "qualified" means with evidence, rules for economic buyer access, margin discipline, and compliance tracked over time. Knowledge alone does not change behaviour. Enforcement does.
The leadership team.
Sales execution becomes predictable when standards are explicit and enforceable.
The same patterns, across engagements.
Across engagements in manufacturing and technology, with sales organisations of 100 to several hundred revenue-generating roles, certain patterns appear consistently. These are not edge cases. They are structural, and they are what Enterprise Sales Operating Standards are designed to address.
01
Training investment does not prevent execution variance
Well-funded training programmes still produce inconsistent qualification, optimistic pipelines and unpredictable forecasts. The issue is not capability. It is the absence of enforceable standards.
02
Qualification is interpreted, not validated
What "qualified" means varies by manager, territory and seller, producing pipeline stages that reflect internal activity rather than buyer validation, and forecasts built on confidence rather than evidence.
03
Leadership cannot inspect what has not been defined
Without explicit standards, pipeline reviews default to subjective conversation and forecast discussions focus on sentiment, leaving leadership no consistent basis for validating how opportunities are run.
Organisations we have worked with.
Is this right for your organisation?
If you are responsible for governing complex sales opportunities and execution variance carries material commercial risk, the next step is a structured conversation.