AI Skills for Sales
Overview
Our AI Skills for Sales is updated every quarter, such is the pace of devlopment within AI and sales.
Rather than focus on AI powered “spamming” this course gives salespeople the exact prompts that we use in our own business to win new accounts consistently. We’ll show you how to tailor the prompts to your real world scenarios, including when and how to use them. Your team already know how to write emails in ChatGPT – we’ll show them how we use AI to win deals faster, smarter and with higher margins.
Why AI Skills for Sales Are Essential for Frontline Salespeople
The world of B2B sales is evolving at lightning speed. Artificial Intelligence isn’t just a futuristic concept—it’s the driving force behind the most successful sales teams today. If you’re a frontline salesperson, mastering AI skills for sales is no longer optional; it’s critical for staying ahead of the competition and consistently exceeding your targets.
Today’s buyers are more informed, more connected, and expect a highly personalised experience. Traditional sales tactics are no longer enough. AI empowers you to work smarter, not harder, by automating tedious tasks, surfacing actionable insights, and enabling hyper-personalisation at scale. With the right AI skills for sales, you’ll:
Identify and prioritise high-value prospects quicker easier than before
Craft messaging that resonates on a deeeper personal level
Predict buyer needs and objections before they arise
Negotiate with confidence, backed by real-time data
Outpace your competitors with up-to-the-minute market intelligence
If you want to future-proof your sales, now is the time to invest in AI skills for sales. Our course is designed to help you close smarter and faster—no matter your experience level.
What You’ll Learn: AI Skills for Sales Course Agenda
Our AI Skills for Sales course is built for frontline salespeople who want practical, actionable strategies—not just theory. Each module is hands-on, interactive, and tailored to your real-world sales challenges. You’ll learn how to leverage cutting-edge AI tools and techniques to drive more pipeline, accelerate deal cycles, and win more business.
Module 1: Pre-call Intelligence – Smarter Prospecting with AI
Prospecting is the lifeblood of sales—but it’s also where most reps waste the most time. In this module, you’ll discover how AI can transform your pre-call research and preparation:
Use AI-powered platforms to gather deep insights on prospects in seconds
Identify key decision-makers, buying signals, and company pain points automatically
Prioritise leads based on predictive analytics, so you focus on the opportunities most likely to convert
Build a pre-call plan that gives you a competitive edge before you even pick up the phone
Example: Imagine walking into every sales call already knowing your prospect’s recent business wins, pain points, and current tech stack—without hours of manual research. That’s the power of AI-driven pre-call intelligence.
Module 2: Hyper Personalisation – Tailored Outreach That Converts
Generic outreach is dead. Buyers expect every interaction to be relevant and personalised to their unique needs. In this module, you’ll learn how to harness AI for sales to deliver hyper-personalisation at scale:
Automatically generate customised email and LinkedIn messages that speak directly to each prospect’s challenges
Use AI to analyse prospect behaviour and trigger timely, relevant follow-ups
Personalise your outreach across channels—email, social, and phone—without sacrificing efficiency
Dramatically increase your response rates and meeting bookings
Example: With AI, you can send 50 highly personalised messages in the time it used to take to write one—boosting your pipeline without burning out.
Module 3: Data Driven Negotiation – Closing Deals with Confidence
Negotiation is where deals are won or lost. Data-driven negotiation gives you the confidence to hold your ground and create win-win outcomes. In this module, you’ll discover:
How AI can surface insights on buyer behaviour, pricing trends, and likely objections
Which negotiation tactics are most effective based on real-time data
How to use AI-powered analytics to identify upsell and cross-sell opportunities
Ways to track and optimise your negotiation strategy for continuous improvement
Example: Picture entering a negotiation with data on your prospect’s budget cycles, decision criteria, and likely sticking points—giving you the upper hand in every conversation.
Module 4: Competitive Intelligence – Stay Ahead with AI Insights
Your competitors are moving fast. To win, you need to move faster. In this module, you’ll learn how to use AI for sales to monitor your competitive landscape and turn insights into action:
Track competitor moves, pricing changes, and product launches in real time
Analyse market trends and customer sentiment using AI-driven tools
Adjust your sales pitch and positioning based on the latest intelligence
Equip yourself with talking points that set you apart from the competition
Future Proof Your Sales Team & Close Smarter and Faster
Don’t let your sales team fall behind in the age of AI. Equip them with the AI skills for sales they need to thrive in today’s fast-moving, data-driven market. Our course is the fastest, most practical way to transform your sales approach, unlock new opportunities, and close smarter and faster.
Ready to take the next step?
Book a call with our team today to learn more about the AI Skills for Sales course, discuss your goals, and secure your spot.
Future proof your sales team—because the future belongs to those who sell smarter.
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This course is designed for anyone who is either tasked with or managing teams who are responsible for winning new business. This could be from either existing or new customers.
Stay ahead of the curve in a rapidly changing sales environment
Harness the power of AI to work smarter and achieve more
Personalise every interaction and build stronger relationships with prospects
Negotiate with confidence, backed by real-time data
Outperform the competition and close deals faster
Whether you’re new to AI or looking to sharpen your existing skills, this course will give you the tools and confidence to succeed like other Klozers clients: Sales Training Case Studies
How Our AI Sales Training Works: In-Person & Live Online Options
We know every sales team is unique. That’s why our AI skills for sales course is available in two flexible formats:
In-Person Training
Experience dynamic, face-to-face learning with our expert facilitators. Our in-person sessions are interactive, engaging, and packed with practical exercises. You’ll collaborate with peers, share real-world challenges, and leave with a toolkit of AI-powered sales strategies you can use immediately.
Live Online Training
Prefer remote learning? Our live online sessions deliver the same high-impact training in a virtual format. Join from anywhere, participate in breakout discussions, and work through live examples from your own sales environment. Every session is recorded for your reference, so you can revisit key insights whenever you need.
Hands-On, Real-World Application
No matter the format, our training is 100% practical. Bring your own sales scenarios, and we’ll show you how to apply AI tools and techniques to solve your toughest challenges. You’ll leave every module with actionable strategies and a clear plan to implement them.
Attendees leave our sales courses energised with new ideas, strategies and tactics, but often additional questions can arise where they need a sounding board. We provide post course support through our Sales Coaching Platform built inside MS Teams where members can ask questions, via chat, mail and conferencing calls.
The platform uses the Microsoft Teams application and can be access via PC, Tablet or Phone and contains FREE Guides, Templates and Tools.
Ongoing 1-2-1 coaching is also available at an additional cost.
Do I need technical skills or a background in AI to benefit from this course?
No. Our course is built for sales professionals, not data scientists. We focus on practical, easy-to-implement AI prompts that anyone can use.
What kinds of AI tools will I learn about?
This course is not about the tools – it’s about how you can use AI in creative ways that help you sell more. You can use your preferred AI tools of choice – we show you how to get the most from them.
Is the training relevant to my industry?
Yes. The principles and techniques we teach apply across all B2B industries. During the course, you’ll work with examples from your own sales world to ensure everything is directly relevant.
HOW interactive is the training?
Very. Our sales training sessions are designed to be engaging and participative. You’ll work through your own live examples, collaborate with peers, and get real-time feedback from expert facilitators.
Should the recommended course modules not fit your requirements they can be swapped for other modules we provide.
Furthermore, if time and budget permits we can tailor the training content in advance of the training in order that the context and relevance meets the needs of your organisation.
Please use the “Book a call” function below to speak to one of our coaches.
As every business and it’s people are unique, it’s not unusual for people to still have questions. You can book a no obligation call with one of our coaches who can answer any questions you have.
Great training experience. We are repeat customers – Iain is great to work with. Very knowledgable.
I attended a Klozers Sales Training course on Consultative Selling Skills recently and it was definitely the best training I have ever had – in fact, anyone who knows me has heard me raving about it ever since!
We recently worked on a sales training day for our team, and the experience exceeded all expectations. Iain brings a wealth of experience and a clear understanding of not just what drives sales success, but how to achieve it in practice. From start to finish, he delivered actionable strategies, tools, and invaluable insights that our team could immediately apply. What sets Iain apart is his genuine commitment to his clients’ success — he goes above and beyond at every stage. I would recommend Klozers without hesitation.!
Book here
AI Skills for Sales Course
Updated for 2025
FROM £594
Per Person
Customise This Course
*Interchangeable Modules
*AI Tailored Content
- LIVE ONLINE Delivery
- In-Person Delivery
- language options
Klozers
60 Minutes
Pre-Work Included in Every Course
Get your team excited and looking forward to training before they start!
