Industry White Papers
Research-backed thinking on B2B sales.
In-depth papers on the sectors we work in and the shifts reshaping B2B selling. Open to read, no form, no gate. Written for sales leaders, HR and L&D, and CEOs.
- Manufacturing
Pillar paper
Transforming Sales in Manufacturing
Why traditional training fails in manufacturing, and a 90-day framework for customer-centric transformation.
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Channel angle
Beyond the Partner Channel
Reclaiming customer understanding when you sell through distributors, agents and partners.
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- Chemicals
- SaaS
- Cross-industry
Sales management
The Future of B2B Sales Management
What separates the managers who lift win rates from those who only report on them.
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Methodology
The End of Traditional Sales Training
Why game-based simulation succeeds where classroom training fades, and what to do about it.
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Want the thinking applied to your team?
Every paper reflects how we actually work. Tell us your challenge and we will scope a bespoke programme.