Channel Partner Sales Training course
Overview
Many companies use Partners to sell their products and services however, that reduction in cost of sales comes at a price – you have less control over your sales and revenue.
Whether you want to train your Partner Managers or train the Channel Partners themselves we can help. We provide both off the shelf training courses and bespoke sales training programmes completely tailored to your industry, product and service.
Channel Partner Sales Training: Empower Your Partners to Drive Revenue & Accelerate Growth
Your channel partners are more than just an extension of your sales team—they’re a critical driver of your company’s growth. Yet, too often, partners are left to navigate complex products, shifting markets, and evolving buyer expectations without the skills or support they need to succeed.
That’s where our Channel Partner Sales Training comes in. Designed specifically for frontline partner sales professionals, this course equips your channel with the knowledge, strategies, and tools to sell your solutions confidently, build lasting customer relationships, and deliver consistent revenue.
With the right channel partner sales training, you will:
Enable partners to articulate your value proposition with clarity and confidence
Shorten sales cycles and increase deal size through consultative selling
Improve partner engagement, loyalty, and performance
Ensure consistent messaging and brand integrity across all markets
Outperform competitors by building a high-impact, empowered partner ecosystem
If you want your channel to be a true growth engine, investing in channel partner sales training is not just smart—it’s essential.
Channel Partner Sales Training Agenda: Choose the Right Fit for Your Partners
We understand that every partner network is unique. That’s why our Channel Partner Sales Training offers two flexible delivery options—so you can choose the approach that best fits your goals, whether you want a proven, ready-to-go programme or a fully tailored solution.
Option 1: Enable your partners quickly with our standard, high-impact Solution Selling curriculum—perfect for organisations looking to build a strong foundation of sales skills across their partner ecosystem.
Option 2: Customise the training content to align with your specific products, services, competitive landscape, and go-to-market strategy—ideal for companies seeking a bespoke enablement programme that addresses unique challenges and opportunities.
Option 1: Standard Channel Partner Sales Training
Our standard training option delivers a proven, practical curriculum designed to equip your partners with the core skills and mindset of successful solution sellers. This programme is structured around four high-impact modules:
Module 1: Uncovering Customer Buying Motives
Discover the hidden drivers that shape client decisions
Explore underlying motivations, aspirations, and anxieties fueling purchase behavior
Equip your team to understand the “why” behind every “what”
Tailor sales approaches to address specific client needs
Module 2: Perfecting Your Value Proposition
Go beyond listing features and benefits
Craft compelling value propositions that resonate with client needs and aspirations
Learn to quantify your solution’s impact and articulate tangible outcomes
Position your offering as the catalyst for client growth
Module 3: Mastering the Sales Conversation
Elevate your team from order-takers to conversation architects
Develop skills in active listening, insightful questioning, and strategic storytelling
Empower your team to guide decision-making with finesse
Create shared visions for a successful client future
Module 4: Klozing & Building Long-Term Partnerships
Close deals while laying the foundation for lasting customer loyalty
Solidify trust and exceed client expectations
Nurture partnerships that thrive beyond the contract
Cultivate client relationships, address concerns with ease, and foster advocacy
This option is ideal for partner networks that want to quickly ramp up sales capabilities, establish a consistent approach, and drive immediate results.
Option 2: Customised Channel Partner Sales Training
For organisations with unique products, services, or go-to-market strategies, our customised training option ensures your partners receive content that’s 100% relevant to their real-world selling environment. We collaborate closely with you to tailor the curriculum, which can include:
Product or Service-Specific Training
Deep dives into your unique value proposition, features, and benefits
Hands-on exercises with your solutions, demos, or sales tools
Real-world scenarios and case studies relevant to your offerings
Competitive Selling Strategies
How to position your solutions against key competitors
Identifying and articulating your unique differentiators
Equipping partners with objection-handling scripts and competitive battlecards
Market & Customer Segmentation
Targeting the right industries, segments, or buyer personas
Custom messaging for vertical markets or regions
Strategies for cross-selling and upselling within your portfolio
Additional Customisations
Integration with your CRM, sales enablement, or partner portal
Alignment with your sales process, KPIs, and reporting requirements
Ongoing coaching, feedback, and performance tracking for partners
This option is perfect for companies seeking to maximise partner impact, ensure alignment with their brand and strategy, and address specific challenges or opportunities in the market. As an example, Marangoni are a worldwide manufacturing company and we created bespoke content which was then delivered throughout Europe in multiple languages for their Partners.
Not sure which option is right for you?
Book a call with our team to discuss your goals, and we’ll help you design the perfect Channel Partner Sales Training solution for your organisation.
Empower Your Partners to Drive Revenue & Accelerate Growth
Your channel partners are your most valuable growth asset. Invest in their success with Channel Partner Sales Training that delivers practical skills, proven strategies, and immediate results. Give your partners the tools and confidence to sell more, win more, and grow your business—faster.
Ready to empower your partners and unlock new revenue streams?
Book a call with our team today to learn more about our Channel Partner Sales Training, discuss your goals, and secure your partners’ spots in the next cohort.
Empower your partners, accelerate your growth—because success is a team effort.
This course is ideal for:
- Channel partner managers looking fior bespoke sales training
Channel partner managers seeking to boost their own skills and results
New and existing Partner salespeople looking to develop a customer centric approach based on value not price
Channel managers and partner enablement leaders aiming to drive partner performance
Any organisation that relies on partners to reach new markets and customers
Whether your partners are new to B2B sales or experienced sellers, this training will help them sell more effectively, build stronger relationships, and deliver greater value.
We understand that your channel partners are diverse and often geographically dispersed. That’s why our Channel Partner Sales Training is available in two flexible formats:
In-Person Training
Bring your partners together for an engaging, hands-on workshop led by expert facilitators. Our in-person sessions are highly interactive, blending group exercises, role-plays, and real-world scenarios to reinforce learning and build camaraderie.
Live Online Training
For distributed partner networks, our live online training delivers the same high-impact experience in a virtual setting. Partners can join from anywhere, participate in breakout sessions, and collaborate on live exercises relevant to their sales environment.
Practical, Real-World Application
Both formats emphasise practical application. Partners are encouraged to bring their own sales challenges and opportunities, ensuring every lesson is immediately relevant and actionable. Our facilitators provide tailored feedback and support to help partners turn insights into results.
Attendees leave our sales courses energised with new ideas, strategies and tactics, but often additional questions can arise where they need a sounding board. We provide post course support through our Sales Coaching Platform built inside MS Teams where members can ask questions, via chat, mail and conferencing calls.
The platform uses the Microsoft Teams application and can be access via PC, Tablet or Phone and contains FREE Guides, Templates and Tools.
Ongoing 1-2-1 coaching is also available at an additional cost.
Is this training suitable for partners with different levels of experience?
Yes. Our course is designed to meet partners where they are, with content and exercises tailored to both new and experienced sellers.
Can the training be customised for our specific products or solutions?
Absolutely. We work with you to align the curriculum to your offerings, market, and sales process, ensuring maximum relevance and impact.
How interactive is the training?
Very! Partners will participate in group discussions, role-plays, and hands-on exercises using real sales scenarios.
How do we enrol our partners in the course?
To enrol in any of our sales training courses simply book a call with our team to discuss your needs, get your questions answered, and reserve places for your partners.
As every business and it’s people are unique, it’s not unusual for people to still have questions. You can book a no obligation call with one of our coaches who can answer any questions you have.
I found the course which I attended that Iain ran to be very informative, insightful and well structured. It covered a huge amount of ground but in very digestible pieces which meant that after two days I felt that I was leaving with a considerably greater understanding of selling psychology and a notebook full of helpful techniques. Would highly recommend his sales training to anyone.
I attended a Klozers Sales Training course on Consultative Selling Skills recently and it was definitely the best training I have ever had – in fact, anyone who knows me has heard me raving about it ever since!
I have been working with Klozers for preparing a sales presentation for Suma Rührtechnik, a manufacturing company in Germany. I was working together with Iain, a very professional and helpful person. He helped me in understanding what customers want, how to sell our products successful and how to understand, analyse and serve the target market. Thanks to Iain, my presentation had been truly a success and I gained confidence in selling and promoting our products. I would work with him again anytime!
Book here
Channel Partner Sales Training Course
Best Selling Course
FROM £594
Per Person
Customise This Course
*Interchangeable Modules
*AI Tailored Content
- LIVE ONLINE Delivery
- In-Person Delivery
- language options
Klozers
60 Minutes
Pre-Work Included in Every Course
Get your team excited and looking forward to training before they start!
