Sales Training London
Results Driven Sales Training in London from the B2B Sales Experts
Klozers delivers B2B sales training for teams in London, on site across London and the M4 corridor or live online, from trainers with decades of B2B sales experience.
★★★★★
5-star reviewed
Full customisation available
Offices in London EC1V
B2B Sales Training London
We’re reinventing the way Sales Training Courses are delivered. Traditional course based learning simply doesn’t deliver the results that most companies require. Learning how to sell is much more than a training course, and our new OKR based programme is designed for companies who need results, not just another generic training course. For the thinking behind this, see why sales training fails without reinforcement.
We still offer stand alone training courses for companies who have the management, structure and processes to support sales people after a training course. Regardless of the service you select, our team deliver training in person at your business premises in London and the M4 corridor, or live online.
Each of our training courses revolves around the Consultative Partner Selling Methodology, which not only fits with the modern buying process, it will fit with the personal values of your team, which means they will find it much easier to adopt into their everyday work practices.
Our Enterprise level Sales Education for B2B Sales Teams is designed to transition salespeople to the next level in terms of both selling skills and sales performance.
Please note: all our sales training courses are available for online delivery.
All our sales training courses are based on the exact strategies, tactics and selling skills we use to grow our own business. Our sales courses are much more than theory, they are proven sales strategies that sales professionals can use to increase sales performance.
Sales Training Courses in London
We have a successful track record of delivering these courses over the last 10 years in the sales industry, and our trainers each have specific experience relating to our courses, both within the SME market and Enterprise Sales.
We provide a full range of sales training courses from entry level sales training on cold calling and sales fundamentals, through to more complex key account management training.
Each of our courses has a maximum of 12 attendees, which ensures everyone has enough time to ask questions relating to the context of the training material and how it applies to their world. Our goal is not only to deliver the best training, but also to deliver the best learning experience, so you both learn and enjoy your time with us.
Browse our London courses
Sales Courses in London
Each of our sales courses has been updated to include the latest in remote selling techniques. Whether your sales team are working from home or the office, they can apply these techniques to help win more sales. Our courses are designed around the most common sales roles and sales challenges. However, the most important part of any training is the delivery, and our trainers are experts at creating a positive learning environment and bringing the course content to life.
Our most popular courses are B2B Lead Generation, Telesales Training Course, SaaS Sales Training, Consultative Selling Skills, Key Account Management, Sales Negotiation Training and Sales Management Training. Click here to view course details.
Your Sales Trainers in London
Your programme is delivered by an experienced Klozers B2B sales trainer, not a generic facilitator. Our trainers have carried a bag and a target, and each has specific experience across the SME and enterprise markets that our courses cover. They deliver on site across London and the M4 corridor, or live online.
We match the trainer to your market and your programme, so the person in the room understands how your team sells and can keep every session applied to your own live accounts.
Bart Patrick
Bart Patrick is Head of Country for Klozers in the UK and has a lifetime of experience in sales within the UK, EMEA and North America. Bart’s background is technology sales, where he has served both as a Chief Sales Officer and Chief Revenue Officer responsible for both people and the all important sales numbers. Bart’s speciality is Enterprise Sales, Key Account Management and Sales Leadership. In addition to sales training, Bart also serves as an Executive Coach for Klozers, supporting Business Leaders to deliver rapid growth.
Paul Mills
Paul has a huge amount of experience in sales and is the ultimate safe pair of hands to put in front of your sales team. Paul’s sales experience began in capital equipment sales, followed by technology sales in the UK and EMEA markets. Following Paul’s sales success, he has spent the majority of his years as a Sales Manager, where he discovered his passion for helping other salespeople. Paul has a strong track record in Enterprise sales, Building Teams and Sales Coaching.
Iain Swanston
Iain Swanston’s love of sales and passion for helping others shines through in the 5 star reviews he regularly receives from salespeople, sales managers and sales leaders. Iain has a 35 year sales career that has included working with everything from startups and SMEs through to corporate giants. Iain is now based in London working with clients to deliver Klozers portfolio of training courses.
Sales Training in London
Our offices are based in the heart of London at:
124 City Road,
London EC1V 2NX
You can reach us via Old Street Station, which is on the Northern line of the London Underground. Old Street Station is 16 minutes from London Euston Train Station.
London is one of our sales training locations across the UK
Sales Training in London
We are committed to ensuring that you get the most from our training courses, and there are certain steps that you should take to prepare before any training courses take place:
Complete our pre-training course questionnaire to advise us of your priorities in terms of training needs.
Discuss internally how you will support and hold attendees accountable after the training, to ensure the new strategies and tactics are implemented.
Ensure attendees attend the monthly post course support sessions to ensure they keep learning and improving.
If you have any questions regarding any of our training courses, then you are welcome to schedule a conference call with us and we will be happy to talk through the content and make sure that the course is a good fit for your needs. You can arrange a call via our online diary here.
Sales Coaching in London
Whatever your requirements, we’ve got you covered with our Online Sales Coaching portal:
- Proven Coaching Frameworks
- Support the practical application of new sales skills in the field
- Mentor & Support Future Leaders
- Project based coaching for large deals
- Mentor & Support Non Sales Professionals
- Easy to Follow Videos, Audio and Workbooks
Sales training in London: common questions
How much does sales training in London cost?
Training is delivered as a programme for your team and priced per person from a per-person rate, scoped on team size, how much we tailor the content, and delivery mode. Book a free consultation and we will scope it and send a proposal.
Do you deliver on site in London or online?
Both. We deliver in person at your premises across London and the M4 corridor, at our City Road offices, or live online. You choose whichever suits your team.
How long are the courses?
Courses run as one or two day workshops, or as a series of shorter online sessions. The right length depends on the course and your team’s availability, which we agree during the consultation.
How big are the groups?
Each course has a maximum of 12 attendees, so everyone has time to ask questions and apply the material to their own accounts.
Which courses can you run in London?
The full range, from sales fundamentals and cold calling through to key account management, consultative selling, SaaS sales, negotiation and sales management. Every course can be tailored to your market.
How B2B sales training works in London
London is a mature, competitive market for sales training, and most teams here have already been through several programmes. That raises the bar. A course only earns its place if it changes what reps actually do in live deals, not just what they can recite the week after. This section explains how we approach B2B sales training for London teams, what to look for in a provider, and how to judge whether it has worked.
What does B2B sales training in London involve?
A Klozers programme is bespoke rather than off the shelf. Before any session we interview your sales leaders and top performers to understand how your team really sells: which deals stall, where discounting creeps in, and how your buyers make decisions. We then build the programme around your own live accounts, so every concept is practised on real opportunities in the room rather than on generic case studies.
Delivery is workshop-based and hands-on, with no slide decks. Reps leave with a working 90-day action plan tied to named accounts, and managers leave with a way to coach against it. The emphasis throughout is on judgement under pressure: prioritising the right opportunities, reaching the economic buyer, articulating value in commercial terms, and holding margin instead of defaulting to a discount.
How is sales training adapted for London's market?
London B2B buyers tend to be experienced, time-poor and quietly sceptical of anything that sounds like a script. Professional procurement is common on larger deals, and a seller who leads with product features rather than business value is easily reduced to a line on a price comparison. Training that ignores this, or that simply imports a generic framework, rarely survives contact with a real buyer.
We build from what your best performers already do that works, and layer in structure only where there is a genuine gap. That keeps experienced reps on side, because they recognise themselves in the programme, and it gives newer reps a clear, repeatable approach they can apply from Monday morning.
In person or live online: which works better in London?
Both work, and the right answer depends on how your team is set up. In-person workshops suit a co-located team, or a kickoff where the energy of the room matters, and we deliver on site across London and the M4 corridor. Live online suits distributed and hybrid teams, run as a series of shorter sessions with coaching between them so it fits around live selling.
What does not change is the applied, no-slides format. Whether in a room in London or online across several offices, reps work on their own deals, and managers are equipped to reinforce the behaviours afterwards. Reinforcement is the part that makes training stick, so we build it in rather than treating it as an afterthought.
How do you choose a sales training provider in London?
Look past the brochure and ask three questions. Will the programme be built around your actual deals, or is it a fixed curriculum with your logo on it? Is it delivered by someone who has carried a bag and a target, or by a facilitator reading someone else’s material? And what happens after the workshop, since a one-off event with no manager reinforcement almost always fades.
It is also worth asking who will actually deliver. We teach what we use ourselves, and if it does not work in real deals, we do not teach it. That practitioner grounding is deliberate.
How is the impact of sales training measured?
The honest measure is behaviour change, not happy sheets. Feedback scores tell you whether people enjoyed the day; they do not tell you whether anything changed. We focus instead on observable shifts in how deals are run: are weak opportunities being exited sooner, is the economic buyer being reached earlier, is value being articulated instead of price being discounted?
The 90-day action plan gives you a reference point. Managers can track, deal by deal, whether the behaviours agreed in the room are showing up in the pipeline, and coach where they are not. That is a far more reliable signal than a certificate, and it is the basis for deciding whether to reinforce or extend the programme.
Sales Training in London Reviews
I did the B2B Lead Generation Training Course. This gave me everything I needed to start running a successful omni channel campaign to start filling up my pipeline with plenty of leads.
I am the founder of Urban Yoga Lab and I took the Consultative Selling Skills & B2B Lead Generation course. The course was really amazing, it helped me to learn so many things I had no idea before. From SEO to sales strategies and from best webinars practices to adopting a consultative approach in sales, Klozers really taught me everything. Their sales coach was amazing, giving me fantastic advice, and helping me recognize what makes our brand really unique. Big thanks to him and their entire team! If you have any second thoughts to buy their programme I guarantee you wont regret it. They are THE BEST!
Klozers were brilliant, really helped us see what needed to change and gave us the tools to do so. Cant wait to get going with it!
Check out more reviews on our Sales Training Reviews page.
If you have a sales team in London, we would love to work with you.
If you have a sales team and need support to improve sales skills and sales process, and want to win new business and deliver results that are sustainable, we would love to work with you.