Iain Swanston

Iain Swanston is the Founder and CEO of Klozers, a globally recognized B2B sales consultancy with offices in London, Amsterdam, Melbourne and Austin. With over 30 years of international sales experience, Iain is a leading sales strategist, trainer, and coach trusted by ambitious mid-market businesses and industry giants alike—including Microsoft, HSBC, and TikTok to transform their sales performance and drive sustainable revenue growth. Consistently ranked among the top 100 global sales influencers on Twitter, Iain is renowned for his practical, results-driven approach that bridges the gap between marketing and sales. His expertise spans technology, manufacturing, SaaS, digital services, and more, enabling him to tailor proven sales methodologies to diverse industries and markets. Iain’s unique journey includes rebuilding Klozers into a digital-first business during the COVID-19 pandemic into a global provider of impactful training and coaching. Iain’s credentials include certifications in Consultative Selling Skills, Key Account Management, and Sales Management Training. He has published over 150 articles on sales strategy, leadership, and business development, and is a sought-after speaker, including a TEDx talk on trust in sales. Known for his ability to deliver measurable results, Iain is described by clients as a “Sat Nav for Sales Success” and a coach whose insights are “transferable from classroom to boardroom”. A passionate facilitator and mentor, Iain’s mission is to empower sales leaders and teams to exceed their targets, overcome frustration, and dominate their markets. Based in Edinburgh, Iain enjoys motorcycling, running, and Jiu Jitsu, and is dedicated to delivering not just training—but real, lasting results. “Sales training isn’t just about learning new skills. It’s a journey of stretching and growing, learning shortcuts and hacks that make life easier and help us get ahead further and faster than we could on our own.” — Iain Swanston

Rancangan Jualan 90 Hari | Muat turun percuma

Pelan Tindakan Jualan 90 Hari – Soalan Teratas daripada Google Bagaimanakah cara menulis Pelan Tindakan Jualan 90 Hari? Inilah jawapan ringkasnya: Untuk menulis pelan tindakan jualan 90 hari, pasukan jualan anda harus mengikut langkah berikut: Kenal pasti matlamat yang boleh

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Lepaskan Potensi Jualan anda | Upah Jurulatih Jualan

Jurulatih Jualan – Soalan Teratas daripada Google Apa itu Jurulatih Jualan? Jurulatih jualan ialah profesional yang membantu profesional jualan mengembangkan kemahiran dan pengetahuan mereka, dengan matlamat untuk meningkatkan prestasi jualan mereka. Jurulatih jualan boleh bekerja dengan individu atau kumpulan kecil

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Menguasai Seni Meminta Pesanan

meminta pesanan – Soalan Teratas daripada Google Bagaimana anda meminta pelanggan untuk jualan? (Jawapan ringkas) Anda harus sentiasa ingat, orang tidak suka dijual kepada, tetapi mereka suka membeli. Dengan ini , cara terbaik untuk meminta pesanan, bukan meminta pesanan .

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Latihan Pengendalian Bantahan | Ubah Rintangan kepada Keputusan

Latihan Pengendalian Bantahan – Soalan Teratas daripada Google Bagaimanakah anda mengajar Pengendalian Bantahan? (Jawapan ringkas) Terdapat beberapa cara berbeza untuk mengajar pengendalian bantahan dalam jualan, dan pendekatan terbaik akan bergantung pada situasi khusus dan matlamat pembelajaran pasukan jualan. Berikut ialah

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Penyedia Latihan Jualan Generasi Seterusnya

Penyedia Latihan Jualan – Soalan Teratas daripada Google Apakah cara terbaik untuk melatih pasukan jualan? Cara terbaik untuk melatih pasukan jualan bergantung pada keperluan dan matlamat khusus organisasi anda. Walau bagaimanapun, terdapat beberapa strategi utama yang boleh membantu memastikan kejayaan

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Membuka Kunci Kuasa Latihan Jualan B2B

latihan jualan b2b – Soalan Teratas daripada Google Apakah Latihan Jualan B2B Terbaik? Di Klozers, kami tidak cukup angkuh untuk menganggap kami adalah jurulatih jualan terbaik di dunia, tetapi adakah anda perlu menjadi yang terbaik dalam apa yang anda lakukan?

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Bengkel LinkedIn | Memecahkan Kod untuk Jualan Sosial

Bengkel Linkedin – Soalan Teratas daripada Google Apakah itu Bengkel LinkedIn Bengkel LinkedIn ialah sesi latihan yang memfokuskan pada mengajar orang cara menggunakan LinkedIn dengan berkesan. Ini boleh termasuk topik seperti mencipta profil yang kukuh, rangkaian dengan orang lain dan

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sales team okrs
Iain Swanston

Sales Team OKRs | Achieving Sales Goals with OKRs

Sales Team OKRs – Top Question from Google Are OKRs good for Sales? OKRs (Objectives, Key Results) are good for sales because they help with engagement, productivity and ensure that the sales teams activities are aligned, and delivering against the

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Sales Courses UK
Iain Swanston

The Complete Guide to Sales Courses

In this article we will cover… “The most useful and best days training I’ve ever had.  Love your style.” Gary CEO Check out our sales Training courses here What are sales training courses? Sales Training courses facilitate the transfer knowledge which

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Sampul Templat Semakan Prestasi Jualan
Iain Swanston

Templat Semakan Prestasi Jualan

Templat Semakan Prestasi Jualan – Soalan teratas daripada Google Bagaimanakah anda menulis Tinjauan Prestasi Jualan? Untuk menulis ulasan prestasi jualan yang adil dan seimbang, anda harus: Mengadakan ulasan prestasi setiap bulan Gunakan templat semakan prestasi jualan untuk memastikan konsistensi, merekod

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SDR sales training courses
Iain Swanston

SDR Sales Training Courses that Work

SDR Sales Training Courses – Top question from Google How do you train an SDR? Most SDR training courses highlight the following steps, or similar to help train your SDR team: Use a sales training template. Provide clear learning paths

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How to Build an Outbound Sales Team
Iain Swanston

How to Build an Outbound Sales Team

How to Build an Outbound Sales Team – Top question from Google What is outbound sales? Outbound sales is the process of a sales team or salespeople initiating engagement with potential and existing customers. This could encapsulate trying to secure

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consultative sales training course
Iain Swanston

Consultative Sales Training | How Customers Want to Buy

Consultative Sales Training – Top question from Google What is a Consultative Sales Approach? Consultative selling is very different to more traditional forms of selling, as it doesn’t actually focus on selling. Instead, it focuses on building relationships with customers,

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