Iain Swanston

Iain Swanston is the Founder and CEO of Klozers, a globally recognized B2B sales consultancy with offices in London, Amsterdam, Melbourne and Austin. With over 30 years of international sales experience, Iain is a leading sales strategist, trainer, and coach trusted by ambitious mid-market businesses and industry giants alike—including Microsoft, HSBC, and TikTok to transform their sales performance and drive sustainable revenue growth. Consistently ranked among the top 100 global sales influencers on Twitter, Iain is renowned for his practical, results-driven approach that bridges the gap between marketing and sales. His expertise spans technology, manufacturing, SaaS, digital services, and more, enabling him to tailor proven sales methodologies to diverse industries and markets. Iain’s unique journey includes rebuilding Klozers into a digital-first business during the COVID-19 pandemic into a global provider of impactful training and coaching. Iain’s credentials include certifications in Consultative Selling Skills, Key Account Management, and Sales Management Training. He has published over 150 articles on sales strategy, leadership, and business development, and is a sought-after speaker, including a TEDx talk on trust in sales. Known for his ability to deliver measurable results, Iain is described by clients as a “Sat Nav for Sales Success” and a coach whose insights are “transferable from classroom to boardroom”. A passionate facilitator and mentor, Iain’s mission is to empower sales leaders and teams to exceed their targets, overcome frustration, and dominate their markets. Based in Edinburgh, Iain enjoys motorcycling, running, and Jiu Jitsu, and is dedicated to delivering not just training—but real, lasting results. “Sales training isn’t just about learning new skills. It’s a journey of stretching and growing, learning shortcuts and hacks that make life easier and help us get ahead further and faster than we could on our own.” — Iain Swanston
Mastering SDR Sales Training
Iain Swanston

Mastering SDR Sales Training for SaaS

Sales Development Representatives (SDRs) play a vital role in the sales process of every SaaS business. They are the frontline team responsible for generating potential customers, nurturing interest, and passing qualified leads to the closers (AEs). Yet, the SDRs role

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sales kickoff speakers
Iain Swanston

Get the Best Sales Kickoff Speakers: Top Tips

Sales kickoff Speaker – Top Question from Google What to look for in a Sales Kickoff Speaker Here’s the short answer: What to Look for in a Sales Kickoff Speaker: – Industry Expertise: Choose a speaker who understands your industry’s

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sales coaching for entrepreneurs
Iain Swanston

Coaching for Entrepreneurs | Don’t Hire a Busines Coach!

Coaching for Entrepreneurs – Top Question from Google What is Coaching for Entrepreneurs? What is Coaching for Entrepreneurs? Here’s the short answer: Entrepreneur coaching is a specialized form of professional coaching designed to help business owners, startup founders, and aspiring

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Objection Handling Training
Iain Swanston

Objection Handling | Overcoming Common Objections

Objection Handling – Top Question from Google What is Objection Handling? Objection handling is a critical part of the sales process. It involves a salesperson’s response to objections raised by the buyer. These objections can arise at any stage, from

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fundamentals of key account management
Iain Swanston

Fundamentals of Key Account Management

Key Account Management – Top Question from Google What is Key Account Management? Key Account Management (KAM) is the strategic process of planning and managing a mutually beneficial partnership between an organization and its most important customers. These key accounts

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Concevoir le meilleur cours de vente

Concevoir le meilleur cours de vente – Top Question de Google Comment concevoir une formation commerciale qui génère un retour sur investissement ? Voici la réponse courte : Identifiez les principaux objectifs de vente et les points faibles des clients.

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Klozers renforce son équipe de direction

***POUR PUBLICATION IMMÉDIATE*** Klozers renforce son équipe de direction avec la nomination de Marc Smit au poste de directeur général pour stimuler l’expansion. M. Smit apporte à Klozers plus de 30 ans d’expérience dans la vente et plus de 17

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Formation commerciale diplômante

***POUR PUBLICATION IMMÉDIATE*** Klozers se lance dans une mission d’autonomisation des diplômés universitaires par le biais d’une formation gratuite, avec pour objectif de permettre à 100 000 diplômés de faire carrière dans la vente. [Édimbourg, Royaume-Uni – 05/09/2023 Klozers, leader

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Simulations de formation à la vente

Simulations de formation à la vente – Top Question from Google Qu’est-ce qu’une simulation de vente ? Voici la réponse courte : Une simulation de vente utilise des scénarios réels de vente et de service à la clientèle pour fournir

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Comment améliorer l’efficacité des ventes

Efficacité des ventes – Top Question from Google Comment mesurez-vous l’efficacité des ventes ? Voici la réponse courte : La façon dont vous mesurez l’efficacité des ventes dépend des buts et objectifs de votre entreprise. Voici cinq mesures ou indicateurs

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Conseil en vente | Libérez votre potentiel de vente

Conseil en vente – Top Question de Google Que font les consultants en vente ? Voici la réponse courte : Nous sommes des consultants commerciaux professionnels spécialisés dans l’aide aux entreprises B2B en améliorant leurs performances commerciales et en atteignant

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