Iain Swanston

Iain Swanston is the Founder and CEO of Klozers, a globally recognized B2B sales consultancy with offices in London, Amsterdam, Melbourne and Austin. With over 30 years of international sales experience, Iain is a leading sales strategist, trainer, and coach trusted by ambitious mid-market businesses and industry giants alike—including Microsoft, HSBC, and TikTok to transform their sales performance and drive sustainable revenue growth. Consistently ranked among the top 100 global sales influencers on Twitter, Iain is renowned for his practical, results-driven approach that bridges the gap between marketing and sales. His expertise spans technology, manufacturing, SaaS, digital services, and more, enabling him to tailor proven sales methodologies to diverse industries and markets. Iain’s unique journey includes rebuilding Klozers into a digital-first business during the COVID-19 pandemic into a global provider of impactful training and coaching. Iain’s credentials include certifications in Consultative Selling Skills, Key Account Management, and Sales Management Training. He has published over 150 articles on sales strategy, leadership, and business development, and is a sought-after speaker, including a TEDx talk on trust in sales. Known for his ability to deliver measurable results, Iain is described by clients as a “Sat Nav for Sales Success” and a coach whose insights are “transferable from classroom to boardroom”. A passionate facilitator and mentor, Iain’s mission is to empower sales leaders and teams to exceed their targets, overcome frustration, and dominate their markets. Based in Edinburgh, Iain enjoys motorcycling, running, and Jiu Jitsu, and is dedicated to delivering not just training—but real, lasting results. “Sales training isn’t just about learning new skills. It’s a journey of stretching and growing, learning shortcuts and hacks that make life easier and help us get ahead further and faster than we could on our own.” — Iain Swanston
Mastering SDR Sales Training
Iain Swanston

Mastering SDR Sales Training for SaaS

Sales Development Representatives (SDRs) play a vital role in the sales process of every SaaS business. They are the frontline team responsible for generating potential customers, nurturing interest, and passing qualified leads to the closers (AEs). Yet, the SDRs role

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sales kickoff speakers
Iain Swanston

Get the Best Sales Kickoff Speakers: Top Tips

Sales kickoff Speaker – Top Question from Google What to look for in a Sales Kickoff Speaker Here’s the short answer: What to Look for in a Sales Kickoff Speaker: – Industry Expertise: Choose a speaker who understands your industry’s

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sales coaching for entrepreneurs
Iain Swanston

Coaching for Entrepreneurs | Don’t Hire a Busines Coach!

Coaching for Entrepreneurs – Top Question from Google What is Coaching for Entrepreneurs? What is Coaching for Entrepreneurs? Here’s the short answer: Entrepreneur coaching is a specialized form of professional coaching designed to help business owners, startup founders, and aspiring

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Objection Handling Training
Iain Swanston

Objection Handling | Overcoming Common Objections

Objection Handling – Top Question from Google What is Objection Handling? Objection handling is a critical part of the sales process. It involves a salesperson’s response to objections raised by the buyer. These objections can arise at any stage, from

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fundamentals of key account management
Iain Swanston

Fundamentals of Key Account Management

Key Account Management – Top Question from Google What is Key Account Management? Key Account Management (KAM) is the strategic process of planning and managing a mutually beneficial partnership between an organization and its most important customers. These key accounts

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Kesihatan Mental dalam Jualan Latihan PERCUMA

Kesihatan Mental dalam Jualan – Soalan Teratas daripada Google Sejauh mana tekanan kerja jualan? Inilah jawapan ringkasnya: Jualan boleh menjadi tekanan kerana tekanan, penolakan, dan waktu yang lama. Walau bagaimanapun, ia menawarkan potensi pendapatan yang tinggi, pencapaian, kepelbagaian, dan pembangunan

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Merekabentuk Kursus Jualan Terbaik

Merekabentuk Kursus Jualan Terbaik – Soalan Teratas daripada Google Bagaimanakah anda mereka bentuk latihan jualan yang memacu ROI? Inilah jawapan ringkasnya: Kenal pasti matlamat jualan utama & titik kesakitan pelanggan. Selaraskan latihan jualan dengan objektif perniagaan dan atasi cabaran pembeli

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Klozers Menguatkan Pasukan Kepimpinan

***UNTUK SIARAN SEGERA*** Klozers Memperkukuh Pasukan Kepimpinan dengan Pelantikan Marc Smit sebagai Pengurus Besar untuk Memacu Pengembangan Smit membawa lebih 30 tahun kepakaran jualan dan 17+ tahun dalam pengalaman latihan kepada Klozers [Edinburgh, United Kingdom – 01/11/2023] Klozers yang berpangkalan

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15 Tema Permulaan Jualan yang Mencergaskan untuk Pasukan Anda

Tema Kickoff Jualan – Soalan Teratas daripada Google Apa yang Perlu Disertakan dalam Permulaan Jualan? Inilah jawapan ringkasnya: Keperluan Kickoff Jualan:– Kepimpinan Berwawasan: Tetapkan matlamat dan jangkaan yang jelas, memberi inspirasi kepada pasukan jualan.– Latihan Produk Komprehensif: Jadikan wakil jualan

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Latihan Siswazah Jualan

***UNTUK SIARAN SEGERA*** Klozers Memulakan Misi Memperkasakan Graduan Universiti Melalui Pendidikan PERCUMA, Mensasarkan Membolehkan 100,000 Graduan Membina Kerjaya dalam Jualan. [Edinburgh, United Kingdom – 05/09/2023 Klozers, peneraju dalam pendidikan jualan B2B, dengan bangganya mengumumkan misi pecah tanah yang didedikasikan untuk

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Simulasi Latihan Jualan

Simulasi latihan jualan – Soalan Teratas daripada Google Apakah itu Simulasi Jualan? Inilah jawapan ringkasnya: Simulasi jualan menggunakan senario jualan dan perkhidmatan pelanggan kehidupan sebenar untuk menyediakan syarikat dengan cerapan sebenar tentang sistem dan proses jualan mereka. Di samping itu,

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Latihan CAKERA untuk Kejayaan Jualan

Latihan CAKERA untuk JUALAN – Soalan Teratas daripada Google Apakah Personaliti DISC yang terbaik untuk Jualan? Inilah jawapan ringkasnya: Sepanjang tahun kami menyampaikan latihan dan bimbingan jualan, kami boleh dengan jujur ​​mengatakan bahawa kami telah bekerja dengan jurujual yang hebat

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Cara Meningkatkan Keberkesanan Jualan

Keberkesanan jualan – Soalan Teratas daripada Google Bagaimanakah anda mengukur keberkesanan jualan? Inilah jawapan ringkasnya: Cara anda mengukur keberkesanan jualan bergantung pada matlamat dan objektif syarikat anda. Berikut ialah 5 ukuran atau KPI jualan (penunjuk prestasi utama) untuk membantu anda

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Perundingan Jualan | Buka Potensi Jualan Anda

Perundingan Jualan – Soalan Teratas daripada Google Apakah yang dilakukan oleh perunding jualan? Inilah jawapan ringkasnya: Kami adalah perunding jualan profesional yang pakar dalam membantu syarikat B2B dengan meningkatkan prestasi jualan mereka dan mencapai matlamat jualan mereka. Kami bekerjasama dengan

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Rancangan Jualan 90 Hari | Muat turun percuma

Pelan Tindakan Jualan 90 Hari – Soalan Teratas daripada Google Bagaimanakah cara menulis Pelan Tindakan Jualan 90 Hari? Inilah jawapan ringkasnya: Untuk menulis pelan tindakan jualan 90 hari, pasukan jualan anda harus mengikut langkah berikut: Kenal pasti matlamat yang boleh

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