Klozers - Making Sales Happen

Iain Swanston

Iain Swanston is the Founder and CEO of Klozers, a globally recognized B2B sales consultancy with offices in London, Amsterdam, Melbourne and Austin. With over 30 years of international sales experience, Iain is a leading sales strategist, trainer, and coach trusted by ambitious mid-market businesses and industry giants alike—including Microsoft, HSBC, and TikTok to transform their sales performance and drive sustainable revenue growth. Consistently ranked among the top 100 global sales influencers on Twitter, Iain is renowned for his practical, results-driven approach that bridges the gap between marketing and sales. His expertise spans technology, manufacturing, SaaS, digital services, and more, enabling him to tailor proven sales methodologies to diverse industries and markets. Iain’s unique journey includes rebuilding Klozers into a digital-first business during the COVID-19 pandemic into a global provider of impactful training and coaching. Iain’s credentials include certifications in Consultative Selling Skills, Key Account Management, and Sales Management Training. He has published over 150 articles on sales strategy, leadership, and business development, and is a sought-after speaker, including a TEDx talk on trust in sales. Known for his ability to deliver measurable results, Iain is described by clients as a “Sat Nav for Sales Success” and a coach whose insights are “transferable from classroom to boardroom”. A passionate facilitator and mentor, Iain’s mission is to empower sales leaders and teams to exceed their targets, overcome frustration, and dominate their markets. Based in Edinburgh, Iain enjoys motorcycling, running, and Jiu Jitsu, and is dedicated to delivering not just training—but real, lasting results. “Sales training isn’t just about learning new skills. It’s a journey of stretching and growing, learning shortcuts and hacks that make life easier and help us get ahead further and faster than we could on our own.” — Iain Swanston
Why sales training is important
Iain Swanston

10 Reasons Why Sales Training is Important

Here’s the short answer Why Sales Training is Important. Sales Training is important because sales provides revenue which is the lifeblood of business. A well trained sales team will outsell your competitors and build relationships for future business. We would never

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December 14, 2020

The Best Sales Playbook in the World

Sales Teams with Sales Playbooks are 33% more likely to be high performers with win rates exceeding 50% The Best Sales Playbook in the World What is a Playbook in Sales A playbook in Sales is a single repository that

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May 26, 2020
sales training course
Iain Swanston

The Definitive Guide to Sales Training

Introduction We’ve written this guide based on the most common questions we are asked by companies considering purchasing Sales Training, those who have bought sales training from us, and those who are considering implementing their own sales training programmes. Our

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May 1, 2020
Using MS Teams for Sales - desk
Iain Swanston

5 Easy Ways for Using MS Teams for Sales

In this article we will cover… Using MS Teams for Sales We’ve previously written about how we use Microsoft OneNote for Sales Management for everything from recording meeting notes through to online sales coaching and training and sales playbooks. We are big

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April 28, 2020