Iain Swanston

Iain Swanston is the Founder and CEO of Klozers, a globally recognized B2B sales consultancy with offices in London, Amsterdam, Melbourne and Austin. With over 30 years of international sales experience, Iain is a leading sales strategist, trainer, and coach trusted by ambitious mid-market businesses and industry giants alike—including Microsoft, HSBC, and TikTok to transform their sales performance and drive sustainable revenue growth. Consistently ranked among the top 100 global sales influencers on Twitter, Iain is renowned for his practical, results-driven approach that bridges the gap between marketing and sales. His expertise spans technology, manufacturing, SaaS, digital services, and more, enabling him to tailor proven sales methodologies to diverse industries and markets. Iain’s unique journey includes rebuilding Klozers into a digital-first business during the COVID-19 pandemic into a global provider of impactful training and coaching. Iain’s credentials include certifications in Consultative Selling Skills, Key Account Management, and Sales Management Training. He has published over 150 articles on sales strategy, leadership, and business development, and is a sought-after speaker, including a TEDx talk on trust in sales. Known for his ability to deliver measurable results, Iain is described by clients as a “Sat Nav for Sales Success” and a coach whose insights are “transferable from classroom to boardroom”. A passionate facilitator and mentor, Iain’s mission is to empower sales leaders and teams to exceed their targets, overcome frustration, and dominate their markets. Based in Edinburgh, Iain enjoys motorcycling, running, and Jiu Jitsu, and is dedicated to delivering not just training—but real, lasting results. “Sales training isn’t just about learning new skills. It’s a journey of stretching and growing, learning shortcuts and hacks that make life easier and help us get ahead further and faster than we could on our own.” — Iain Swanston
SDR sales training courses
Iain Swanston

SDR-Verkaufstrainingskurse, die funktionieren

SDR-Verkaufstrainingskurse – Top-Frage von Google Wie schult man einen SDR? Die meisten SDR-Schulungen heben die folgenden oder ähnliche Schritte hervor, um Ihr SDR-Team zu schulen: Verwenden Sie eine Vorlage für Vertriebsschulungen. Bereitstellung klarer, auf die Progression ausgerichteter Lernpfade Setzen Sie

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How to Build an Outbound Sales Team
Iain Swanston

How to Build an Outbound Sales Team

How to Build an Outbound Sales Team – Top question from Google What is outbound sales? Outbound sales is the process of a sales team or salespeople initiating engagement with potential and existing customers. This could encapsulate trying to secure

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consultative sales training course
Iain Swanston

Consultative Sales Training | How Customers Want to Buy

Consultative Sales Training – Top question from Google What is a Consultative Sales Approach? Consultative selling is very different to more traditional forms of selling, as it doesn’t actually focus on selling. Instead, it focuses on building relationships with customers,

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How to sell on LinkedIn Header
Iain Swanston

How to Sell on LinkedIn without being Spammy

In this article we will cover… Discover the latest in Social Selling on LinkedIn with our Lead Generation training. How to Sell on LinkedIn – the short answer Follow LinkedIn’s four recommendations listed in the Social Selling Index which are:

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Iain Swanston

Sales and Service Training Courses

If your business is typical, up to 80% of next years revenues will come from this years customers.  Despite this many organisations give little or no thought to customer service, viewing it merely as a cost to the business.  In

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