Sales Training in Cardiff

Results Driven Sales Training in Cardiff from the B2B Sales Experts

Welcome to Klozers

We deliver premier B2B Sales Training Courses in Cardiff and throughout South Wales.  Our sales courses can be delivered either at your business premises, off site at a Hotel or Conference centre or remotely via our online learning portal.  Our focus is not just on delivering great sales training, but to deliver a great learning experience that impacts your team and your results.  

Each course can be tailored to your exact requirements or we can design and deliver full development programmes with specific course objectives. 

Our training revolves around the way buyers want to buy and follows the Consultative Sales Methodology.  This firmly puts the customer at the heart of the sales process ensuring the best possible outcome. 

  • 1 or 2 Day sales courses available
  • Sales Coaching and Training from experienced sales facilitators
  • Choose between your premises, external venues or online delivery
  • Specialist Workshop facilitation for Sales Teams
  • Individual 90 Day Action Plans for each attendee
  • Support for your sales team after the training course

Why Choose Us

Most companies come to us because unlike traditional sales training which focuses on Outbound only, we are also experts at helping our clients create a consistent flow of inbound leads. 

Furthermore, we have perfected the alignment and optimisation of Inbound and Outbound.

Many sales training providers teach theory from books on strategies and tactics they have never used.  Everything we teach, we actually use in our own business.  

From the lead generation, engaging with buyers,  the selling process through to account management.  

What’s more we are happy to show our own results, warts and all via our CRM, Marketing Automation, Sales Strategy and even the OKR’s we are working to. 

This ensures our training is 100% real and we have a deep understanding of what we are teaching. 

Sales Training in Cardiff

We deliver our Sales Training Courses in South Wales at the Marriott Hotel located at Mill Lane, Cardiff CF10 1EZ. 

The Cardiff Marriott Hotel is 350 yards from Cardiff Central Rail station and just a few minutes’ walk from the shops and vibrant nightlife of St Mary’s Street. Cardiff Castle and the Millennium Stadium are both less than 750 yards away.

Sales Training Courses in Cardiff

We provide a comprehensive range of sales skills courses covering the most important topics, roles and industries.

The training courses everything from developing a winning sales mindset to selling skills, sales process and sales management.  The courses are specifically designed for groups of mixed abilities catering for those new to the world of sales through to the more experienced sales people who need to keep their skills up to date.

Our sales training courses are regularly updated and include the latest remote selling techniques. 

Each sales training course is led by an experienced sales trainer and sales coach. 

sales training cardiff
Sales Training in London

Your Sales Trainer in Cardiff

In Cardiff our training is delivered by our Lead Sales Trainer, Iain Swanston.

A former resident of Cardiff, Iain has over 35 years in sales and has trained companies to sell everything from waste management to aircraft manufacturing. Iain’s passion lies in B2B sales and he has worked with many small Startups through to Enterprise organisations like Microsoft where he was Lead Trainer at the Microsoft Sales Academy.

Iain has delivered training to companies working in Professional Services, Financial Services, Manufacturing, Technology, SaaS, Pharmaceutical, Defense, Construction & Food & Drink.


We are committed to ensuring that you get the most from the training and there are certain steps that you should take before the training takes place:

  1. Complete the pre-course questionnaire to advise us of your priorities in terms of training needs.
  2. Discuss internally how you will support and hold attendees accountable after the training to ensure the new strategies and tactics are implemented.
  3. Ensure attendees attend the monthly post course support sessions to ensure they keep learning and improving.

If you have any questions regarding the course then you are welcome to schedule a conference call with Iain who will be happy to talk through the content and make sure that the course is a good fit for your needs. You can arrange a call with Iain via joanne @

Post Course Support

Whatever your requirements, we’ve got you covered with our Online Sales Coaching portal
  • Proven Coaching Frameworks
  • Support the practical application of new sales skills in the field
  • Mentor & Support Future Leaders
  • Project based coaching for large deals
  • Mentor & Support Non Sales Professionals
  • Easy to Follow Videos, Audio and Workbooks

Sales Training in Cardiff Reviews

Having worked with Iain for about 6 months now I feel qualified to describe his fresh & committed approach and his enthusiastic, challenging, direct & honest (yet diplomatic!) way of interacting with those he works with. Iain has a genuine desire for those he is training and mentoring to succeed and exceed their own expectations of what is possible and always leads by example.”

Alexandra Stewart – CIO, Tesco Bank

The Microsoft Sales Academy changed my entire outlook on selling. Since attending Iain’s class I’m selling more effectively and generating great new business. The approach requires constant reinforcement and Iain is always extremely helpful in offering guidance and ensures we understand the material. Iain is a fantastic trainer and I would not hesitate to recommend him.”

Craig Taylor – Cloud Solutions Manager, Phoenix Software

Iain has helped me; reduce my sales cycle, increase my selling time and set myself aside from the competition by approaching business that works against the tried/tested Features and Benefits system. Would highly recommend to experienced sales professionals who think they can’t improve any further – you can with Iain’s guidance! Brace yourself for some uncomfortable techniques that become instinctive but highly effective! His service may or may not be a good fit for your business, if it’s a no, at least you can still be friends. It’s just business.”

Cathie Swann – Account Manager, Saphire Solutions

Check out more reviews on our Sales Training Reviews page.