Next quarter someone will ask you whether the sales training worked.
Klozers designs bespoke B2B sales training for sales teams in the UK and internationally. Every programme is built from interviews with your own top performers, delivered without slides on your team’s live deals, and followed by 90 days of manager reinforcement. Certification is earned on evidence from each rep’s own pipeline, not on attendance.
What will you not get from generic sales training?
Generic training teaches one course to every room; a Klozers programme is researched and built for one business, delivered in its own language and applied to its live deals.
Bespoke content, researched and built for your business
Delivered in your team's own language
No slides. Every concept applied to a live deal
Certification earned on evidence, not attendance
Requirements are evidenced on live accounts as the work happens, then assessed across the following 90 days. Nobody is certified for turning up. See how certification is earned.
A manager embed plan, so it survives the day
Your managers leave with a plan for reinforcing the programme, not a hope that it sticks. That matters because reinforcement is the variable: Murre and Dros, publishing their replication of the Ebbinghaus forgetting curve in PLOS ONE in 2015, confirmed that most of what is learned is lost inside the first day unless it is revisited.
How do you know whether sales training worked?
You know it worked when behaviour in live accounts has changed 90 days later, not when feedback forms score well on the last day.
Where other programmes finish, we start.
Which kind of sales training does your team need?
Start from the problem your team has, and the right format follows from it. Every programme is built from scratch around your business. What changes is the shape of the engagement, not the standard of it.
“We need to train the team properly this time, not sit through someone else’s case studies.”
Bespoke Sales Training
See how a programme is built
“We need to see what our team actually does under pressure, not what they say they do.”
Sales Simulation
See how the gaps become visible
Or come in by format.
“We have one day and it has to count.”
One Day Sales Workshops
See what fits in a day
“We have a kickoff coming and last year’s was a morale boost that changed nothing.”
Sales Kick Offs
See how a kickoff produces a baseline
“Our people need an accreditation they can keep and we can evidence.”
Certified Sales Training
See what certification covers
“We know the topic we need. Negotiation, key accounts, consultative selling.”
Browse all programmes
See the full curriculum
What results has Klozers sales training produced?
Each programme is measured over the 90 days after delivery, against the problem that team started with.
We surveyed 40 sales leaders across 15 countries for the B2B Sales Landscape Report. Of those 40, 77.5% called forecasting critical to their business and 20% said they trust their own forecast. Every percentage in the report is a proportion of those forty, and the findings are published in full.
Technology and SaaS company
Deployed during the annual sales kickoff. During the debrief, leadership found that 40% of pipeline consisted of deals that should have been exited months earlier.
Distribution company
Introduced to move a tenured team out of reactive selling and dated technique, by having them work their own live accounts rather than generic exercises.
Bespoke Sales Training
Exposed deals being discounted early yet still stalling late in the cycle. Reps were struggling to reach the Economic Owner and were leading with product rather than value.
Who is Klozers sales training not for?
Teams that want an off-the-shelf course, a motivational keynote or self-paced e-learning will be better served elsewhere.
- Teams that have outgrown generic, slide-based training
- Experienced sellers who dismiss anything that is not their real deals
- Leaders who want behaviour change, not good feedback scores
- Complex, multi-stakeholder B2B sales with long cycles
- Managers prepared to assess evidence across 90 days
- Teams wanting a cheap, off-the-shelf programme
- One-off motivational keynotes with no follow-through
- Teams unwilling to work their own live deals in the room
- Organisations looking only for self-paced e-learning
- Anyone expecting change without managerial follow-up
The programme works because it is built around your reality and applied as it is taught.
Start with a 30-minute conversation.
Tell us about your team and what last year’s training missed. We will show you how a bespoke programme would work around your actual deals, and tell you honestly if we are not the right fit.