Iain Swanston

Iain Swanston is the Founder and CEO of Klozers, a globally recognized B2B sales consultancy with offices in London, Amsterdam, Melbourne and Austin. With over 30 years of international sales experience, Iain is a leading sales strategist, trainer, and coach trusted by ambitious mid-market businesses and industry giants alike—including Microsoft, HSBC, and TikTok to transform their sales performance and drive sustainable revenue growth. Consistently ranked among the top 100 global sales influencers on Twitter, Iain is renowned for his practical, results-driven approach that bridges the gap between marketing and sales. His expertise spans technology, manufacturing, SaaS, digital services, and more, enabling him to tailor proven sales methodologies to diverse industries and markets. Iain’s unique journey includes rebuilding Klozers into a digital-first business during the COVID-19 pandemic into a global provider of impactful training and coaching. Iain’s credentials include certifications in Consultative Selling Skills, Key Account Management, and Sales Management Training. He has published over 150 articles on sales strategy, leadership, and business development, and is a sought-after speaker, including a TEDx talk on trust in sales. Known for his ability to deliver measurable results, Iain is described by clients as a “Sat Nav for Sales Success” and a coach whose insights are “transferable from classroom to boardroom”. A passionate facilitator and mentor, Iain’s mission is to empower sales leaders and teams to exceed their targets, overcome frustration, and dominate their markets. Based in Edinburgh, Iain enjoys motorcycling, running, and Jiu Jitsu, and is dedicated to delivering not just training—but real, lasting results. “Sales training isn’t just about learning new skills. It’s a journey of stretching and growing, learning shortcuts and hacks that make life easier and help us get ahead further and faster than we could on our own.” — Iain Swanston

Formation commerciale diplômante

***POUR PUBLICATION IMMÉDIATE*** Klozers se lance dans une mission d’autonomisation des diplômés universitaires par le biais d’une formation gratuite, avec pour objectif de permettre à 100 000 diplômés de faire carrière dans la vente. [Édimbourg, Royaume-Uni – 05/09/2023 Klozers, leader

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Simulations de formation à la vente

Simulations de formation à la vente – Top Question from Google Qu’est-ce qu’une simulation de vente ? Voici la réponse courte : Une simulation de vente utilise des scénarios réels de vente et de service à la clientèle pour fournir

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Comment améliorer l’efficacité des ventes

Efficacité des ventes – Top Question from Google Comment mesurez-vous l’efficacité des ventes ? Voici la réponse courte : La façon dont vous mesurez l’efficacité des ventes dépend des buts et objectifs de votre entreprise. Voici cinq mesures ou indicateurs

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Conseil en vente | Libérez votre potentiel de vente

Conseil en vente – Top Question de Google Que font les consultants en vente ? Voici la réponse courte : Nous sommes des consultants commerciaux professionnels spécialisés dans l’aide aux entreprises B2B en améliorant leurs performances commerciales et en atteignant

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Maîtriser l’art de demander la commande

demander la commande – Top Question from Google Comment demander la vente aux clients ? (La réponse courte) N’oubliez jamais que les gens n’aiment pas qu’on leur vende quelque chose, mais qu’ils adorent acheter. Dans cette optique, la meilleure façon

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sales team okrs
Iain Swanston

Sales Team OKRs | Achieving Sales Goals with OKRs

Sales Team OKRs – Top Question from Google Are OKRs good for Sales? OKRs (Objectives, Key Results) are good for sales because they help with engagement, productivity and ensure that the sales teams activities are aligned, and delivering against the

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Sales Courses UK
Iain Swanston

The Complete Guide to Sales Courses

In this article we will cover… “The most useful and best days training I’ve ever had.  Love your style.” Gary CEO Check out our sales Training courses here What are sales training courses? Sales Training courses facilitate the transfer knowledge which

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Modèle de couverture pour l'évaluation des performances de vente
Iain Swanston

Modèle d’évaluation des performances de vente

Modèle d’évaluation des performances de vente – Top question from Google Comment rédiger une évaluation des performances de vente ? Pour rédiger une évaluation juste et équilibrée des performances de vente, vous devez : Organiser des évaluations de performance sur

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