
Trusted by Leading Brands
































Serving B2B Businesses throughout:
The fastest growing part of our business is AI powered bespoke training.
With face to face time in front of B2B sales teams limited it’s more important than ever that your content it targeted, relevant and impactful.
We now have our own AI powered sales training specialist who completes a thorough training needs analysis and then uses the data to create a bespoke sales training programme. You can learn more on how we customise sales training here.
Our training and coaching in Dortmund combines proven international methods with an understanding of the local market.
Our AI-driven adjustments ensure higher content quality that fosters engagement during the training process.
As leading experts in B2B training, we offer training in both German and English – perfect for companies that operate internationally.
Our trainers live and work in Dortmund and are all proven successful sales managers.
✓ Buyer Personas & Customer Journey Mapping
✓ Industry-Relevant Objection Handling
✓ Competitive Positioning & Messaging
✓ Regulatory & Compliance Guidance
For regulated industries
✓ Case Studies & Use Cases
✓ Sales Tools & Templates
✓ KPIs & Success Metrics
Our research shows that companies integrating AI with sales training experience significant gains:
3.3x greater year-over-year growth in quota attainment
56% shorter sales cycles and 118% improved profit margins
49% report major improvements in sales efficiency, with faster deal cycles and more closed deals
58% have seen measurable revenue increases after adopting AI solutions
Personalized coaching boosts individual rep performance by up to 27%
The Klozers Advantage in Dortmund - While local training providers focus on German markets, we bring international expertise directly to Dortmund:
✓ Native English-speaking trainers for global sales teams
✓ Proven methods from UK/US markets
✓ Industry-specific customization instead of one-size-fits-all solutions
✓ Measurable ROI through data-driven approaches
✓ Continuous support instead of one-off workshops
Introducing Klozers Sales Training and Sales Coaching When choosing a B2B sales training partner in Germany, it’s essential to find a provider that truly understands your needs and delivers measurable results. Here’s how Klozers stands out from the crowd:
Sales Trainers with Real-World Selling Experience
At Klozers, our trainers are not just educators, they are active sales professionals who continue to sell every day. This means your team benefits from training that’s always up-to-date, practical, and grounded in the realities of today’s market.
Deeply Customized, Bespoke Training Programs
We don’t believe in one-size-fits-all. Every Klozers course is tailored to your business, your industry, and your goals. Whether you need a unique solution for a specific challenge, or a comprehensive programme for your entire team, we design our training to fit you, not the other way around.
We make sales happen for you.
Expertise in Remote Selling and Modern Sales Strategies
The sales landscape has changed, and so have we. All our courses now include the latest remote selling techniques, giving your team the skills they need to succeed in a post-lockdown, digital-first world.
Trainers Matched for Cultural Fit and Flexibility
We take the time to match our trainers to your team for the best cultural fit. Klozers offers flexibility in coaching availability and is always ready to respond quickly to your urgent needs, whether that’s unscheduled support or answers to pressing questions.
Experience the Klozers difference, where real-world expertise, true customization, and long-term partnership drive your sales success.
In Dortmund we deliver our sales training courses either on premises with our clinets or at the Leonardo Hotel, Burgwall 11-13, 44135 Dortmund.
This beautiful hotel is located in the centre of Dortmund providing easy access to the local Museum of Art & Cultural History, the Marien Church, Museum Ostwall and Dortmund’s shopping and pedestrian area.
The nearest airport is Dortmund Airport, 8.1 miles from Leonardo Hotel Dortmund.
Please note: we can also deliver vertriebstraining at your business premises.
Unlike traditional German training providers who focus only on local markets, Klozers combines international expertise with German market knowledge. Our native English and German speaking trainers bring proven methods from UK/US markets while understanding German business culture. We offer industry-specific customization for Manufacturing, SaaS, and Technology companies instead of one-size-fits-all solutions, plus measurable ROI through data-driven approaches and continuous support rather than one-off workshops.
Both. We offer training in both German and English language. All our trainers are either native German Speakers, native English Speakers or Trainers who speak German and English making us perfect for international companies with diverse sales teams. This is particularly valuable for German companies selling globally or international companies with German operations who need authentic English-language sales skills.
Yes. Our sales manager and sales leadership training is delivered on a 121 basis. This allows us to tailor the content to your exact needs. This would typically include topics like leadership skills, sales performance, sales targets and sales coaching skills.
Our AI-powered training uses artificial intelligence to analyze your team’s specific needs and create personalized learning paths. The AI completes a thorough training needs analysis, then generates bespoke content tailored to your industry, sales challenges, and team dynamics. This results in 3.3 x greater year-over-year growth in quota attainment and 56% shorter sales cycles compared to traditional training methods.
Yes, we offer flexible delivery options including in-person training, fully remote training and hybrid programs. Our online training uses interactive workshops rather than traditional presentations, ensuring engagement and practical application. Many clients prefer hybrid models combining initial in-person training with ongoing remote coaching support.
Yes, Manufacturing is one of our core specializations. We understand the complexity of B2B manufacturing sales including long sales cycles, technical product knowledge requirements, multiple stakeholders, and international market dynamics. Our trainers have practical experience in industrial sales and can customize training for specific manufacturing sectors like automotive, machinery, or chemical industries. Klozers has a proven background across various industries throughout the world.
Absolutely. We specialize in SaaS sales training covering subscription models, customer success-driven sales, freemium to premium conversion, product-led growth strategies, and technical sales presentations. Our trainers understand the unique challenges of selling software and technology solutions, especially in international markets.
Our clients typically experience significant measurable improvements:
Unlike one-off workshops, we provide continuous support including 90-day coaching programs, pipeline coaching sessions, performance monitoring, refresher training, and access to updated materials. Our approach ensures skills are actually implemented and sustained rather than forgotten after the initial training session.
Yes, while our trainers bring international expertise, we have extensive experience working with German companies and understand local business culture, decision-making processes, and market dynamics. We adapt our training methods to respect German business practices while introducing international best practices that enhance competitiveness in global markets.
While based in Dortmund, we serve all major German cities including Berlin, Munich, Hamburg, Frankfurt, Cologne, Stuttgart, Düsseldorf, and Leipzig. We can deliver training on-site anywhere in Germany or remotely for distributed teams. Our central Dortmund location provides easy access to the entire German market.
I worked with Iain over the course of six months to improve my sales ‘closing’ technique. We went through everything from the initial contact through to signing the contracts; we focused on the quote documentation and de-mystified it beyond belief! Iain was great at pointing out the things I was doing well and the things I needed to work on- I am pleased to say I’m now a definite closer. With the additional tools Iain gave me I’ve honed my skills and (almost) perfected my pitch. I would highly recommend Iain and when I need more guidance I will return for his service and words.
A fantastic learning experience. Klozers has supported our sales team for several months, not just during the original presentation. This gave me the opportunity to take away several learning ideas and implement them, with numerous opportunities to go back and discuss my victories and wins in more detail, whilst supporting me in turning losses into success and delivering measurable results. This made the course personal to me and my individual needs. Using the skills that Iain has demonstrated I have completely re-vamped my approach to clients with positive results already evidenced.
I joined Klozers online sales coaching programme to learn more about Consultative Selling and how I could apply this when I sell to Enterprise organisations. The more skills and knowledge I have, the better prepared I can be on every call outbound call I make. Having a sales coach and someone to support me through the inevitable ups and downs of sales has really helped me improve my game, book more appointments and more deals.
From my initial enquiry, Klozers were exceptionally responsive and helpful. They listened and understood our SaaS and sales development needs clearly and worked with us to develop a comprehensive learning programme which is now starting to deliver excellent results for our business already. Throughout the programme, Klozers continued to provide added value and develop new ideas with us. I cannot recommend them highly enough and would be pleased to work with them again.
Klozers are great! All the sales ‘Training’ I have had up to meeting Iain Swanston at Klozers has been just that – ‘Training’. What Iain and Klozers offer that is transferable from class-room to board-room is to develop an understanding of the business I work in and apply proven techniques that will work but need adapting. I now refer to this as Sales Coaching, which for me is very different to training. Iain is a great Coach and I learn from every session we have together. He is also on hand by phone or email to bounce ideas around and make sure I am on the right track! Thanks Iain!
124 City Road,
London,
EC1V 2NX.
8911 North Capital of Texas Highway, Suite 4200 #1154
Austin, TX 78759
United States
Klozers
Ground Floor
470 St Kilda Road
Melbourne VIC
3004
Middelmannstraße 10
44269 Dortmund
Germany