Sales Training Edinburgh
Bespoke B2B Sales Training in Edinburgh from the B2B Sales Experts
Klozers delivers bespoke B2B sales training for teams in Edinburgh, on site across the city and the rest of Scotland or live online, led by Edinburgh-based founder Iain Swanston.
Edinburgh-based lead trainer
On site across Scotland
Full customisation avaliable
Private in-house programmes
Teams we have worked with in Edinburgh and Scotland
B2B Sales Training Edinburgh
Edinburgh’s B2B base skews to IT services and financial services, two markets where buyers are technical, procurement is professional, and most sales teams have been trained before. That is the market our founder sells into and lives in, so the programmes we run here are built for experienced Scottish teams, not delivered from an imported script.
We’re reinventing the way Sales Training Courses are delivered. Traditional course based learning simply doesn’t deliver the results that most companies require. Learning how to sell is much more than a training course, and our new OKR based programme is designed for companies who need results, not just another generic training course. For the thinking behind this, see why sales training fails without reinforcement.
We still offer stand alone training courses for companies who have the management, structure and processes to support sales people after a training course. Regardless of the service you select, our team deliver training in person at your business premises across Edinburgh, the rest of Scotland and as far south as Leeds, or live online.
Each of our training courses revolves around the Consultative Partner Selling Methodology, which not only fits with the modern buying process, it will fit with the personal values of your team, which means they will find it much easier to adopt into their everyday work practices.
Our Enterprise level Sales Education for B2B Sales Teams is designed to transition salespeople to the next level in terms of both selling skills and sales performance.
Please note: all our sales training courses are available for online delivery.
All our sales training courses are based on the exact strategies, tactics and selling skills we use to grow our own business. Our sales courses are much more than theory, they are proven sales strategies that sales professionals can use to increase sales performance.
Sales Training Courses in Edinburgh
We have a successful track record of delivering these courses over the last 10 years in the sales industry, and our trainers each have specific experience relating to our courses, both within the SME market and Enterprise Sales.
We provide a full range of sales training courses from entry level sales training on cold calling and sales fundamentals, through to more complex key account management training.
Each of our courses has a maximum of 12 attendees, which ensures everyone has enough time to ask questions relating to the context of the training material and how it applies to their world. Our goal is not only to deliver the best training, but also to deliver the best learning experience, so you both learn and enjoy your time with us.
Browse our Edinburgh courses
Sales Courses in Edinburgh
Each of our sales courses has been updated to include the latest in remote selling techniques. Whether your Edinburgh team are working from home or the office, they can apply these techniques to help win more sales. Our courses are designed around the most common sales roles and sales challenges. However, the most important part of any training is the delivery, and our trainer brings the course content to life against your own live accounts.
With Edinburgh teams the courses we run most often are Consultative Selling Skills and SaaS Sales Training for IT services firms, and Key Account Management for financial services teams growing a smaller number of larger relationships. If your team already runs a methodology, we sharpen it rather than replace it. Click here to view course details.
Your Edinburgh sales trainer
Iain Swanston
Iain founded Klozers and lives in Edinburgh. He has trained and coached B2B sales teams since 2008. He started in the field selling construction machinery and capital equipment, rose to UK and then North American Sales Manager, and later served as lead trainer and coach at Microsoft Scotland, helping the team and partner network shift from hardware to SaaS. Working from Edinburgh, he delivers on site across Scotland and as far south as Leeds, and live online anywhere. His focus is consultative and solution selling and strategic account management. Full profile · LinkedIn
Sales Training in Edinburgh
We deliver on site at your premises. We do not run a public training centre in Edinburgh, so there is no venue to travel to.
On site across Edinburgh & Scotland
Because our founder is based in Edinburgh, on-site delivery reaches the whole of Scotland, out through the Lothians and Fife and across the central belt to Glasgow, and as far south as Leeds, without travel becoming the cost driver. For distributed or hybrid teams we run the same programme live online.
Edinburgh is one of our sales training locations across the UK.
Sales Skills Training in Edinburgh
We are committed to ensuring that you get the most from our training courses, and there are certain steps that you should take to prepare before any training courses take place:
Complete our pre-training course questionnaire to advise us of your priorities in terms of training needs.
Discuss internally how you will support and hold attendees accountable after the training, to ensure the new strategies and tactics are implemented.
Ensure attendees attend the monthly post course support sessions to ensure they keep learning and improving.
If you have any questions regarding any of our training courses, then you are welcome to schedule a conference call with us and we will be happy to talk through the content and make sure that the course is a good fit for your needs. You can arrange a call via our online diary here.
Sales Coaching in Edinburgh
Whatever your requirements, we’ve got you covered with our Online Sales Coaching portal:
- Proven Coaching Frameworks
- Support the practical application of new sales skills in the field
- Mentor & Support Future Leaders
- Project based coaching for large deals
- Mentor & Support Non Sales Professionals
- Easy to Follow Videos, Audio and Workbooks
Sales training in Edinburgh: common questions
How much does sales training in Edinburgh cost?
Training is delivered as a private programme for your team and priced per person from a per-person rate, scoped on team size, how much we tailor the content, and delivery mode. There are no public course tickets. Book a free consultation and we will scope it and send a proposal.
Do you deliver on site in Edinburgh or online?
Both. We deliver in person at your premises across Edinburgh and the rest of Scotland, or live online. You choose whichever suits your team, and the applied, no-slides format is the same either way.
How far from Edinburgh do you travel for on-site training?
Our Edinburgh-based trainer delivers on site across the whole of Scotland and as far south as Leeds. Beyond that range, live online is usually the better option and runs the same programme.
How long are the courses?
Courses run as one or two day workshops, or as a series of shorter online sessions. The right length depends on the course and your team’s availability, which we agree during the consultation.
How big are the groups?
Each course has a maximum of 12 attendees, so everyone has time to ask questions and apply the material to their own accounts.
Who delivers the training in Edinburgh?
Klozers’ founder Iain Swanston, an Edinburgh-based B2B sales practitioner with a background training teams at Microsoft Scotland. He lives in the city, so this is not a trainer flown in for the day.
How B2B sales training works in Edinburgh
Edinburgh has a concentrated B2B economy, weighted towards financial services and a growing IT services and technology base. Buyers here are experienced and technical, and most sales teams have already been through at least one training programme. That sets the bar. A course only earns its place if it changes what reps do in live deals, not just what they can recite the week after. This section covers how we approach B2B sales training for Edinburgh teams, how we handle the geography, and how to judge whether it has worked.
What does B2B sales training in Edinburgh involve?
A Klozers programme is bespoke, not off the shelf. Before any session we interview your sales leaders and top performers to understand how your team really sells: which deals stall, where discounting creeps in, and how your buyers make decisions. We then build the programme around your own live accounts, so every concept is practised on real opportunities in the room rather than on generic case studies. Delivery is workshop-based and hands-on, with no slide decks. Reps leave with a working 90-day action plan tied to named accounts, and managers leave with a way to coach against it.
How is sales training adapted for Edinburgh's market?
Edinburgh’s two dominant B2B markets pull in slightly different directions, and the training reflects that. Financial services teams tend to sell a smaller number of larger, relationship-led deals, so the emphasis falls on strategic account management, reaching the economic buyer, and protecting margin under professional procurement. IT services and technology teams often sell more technical, consultative deals where the risk is leading with product rather than business value. We build from what your best performers already do that works, and add structure only where there is a genuine gap, which keeps experienced Scottish reps on side instead of asking them to abandon what already succeeds.
Do you deliver across Scotland, or only in Edinburgh?
Both. Iain is based in Edinburgh, so on-site delivery reaches the whole of Scotland comfortably, out through the Lothians and Fife, across the central belt to Glasgow, and as far south as Leeds, without travel becoming the main cost. For teams spread across more than one site, or for offices outside that range, we run the same programme live online as a series of shorter sessions with coaching between them, so it fits around live selling rather than pulling everyone off the road for two days.
In person or live online: which works better?
Both work, and the right answer depends on how your team is set up. In-person workshops suit a co-located Edinburgh team, or a kickoff where the energy of the room matters. Live online suits distributed and hybrid teams and removes travel from the equation entirely. What does not change is the applied, no-slides format. Whether in a room in Edinburgh or online across several offices, reps work on their own deals, and managers are equipped to reinforce the behaviours afterwards.
How do you choose a sales training provider in Edinburgh?
Ask three questions. Will the programme be built around your actual deals, or is it a fixed curriculum with your logo on it? Is it delivered by someone who has carried a bag and a target, or by a facilitator reading someone else’s material? And what happens after the workshop, because a one-off event with no manager reinforcement almost always fades. In Edinburgh your programme is led by Klozers’ founder Iain Swanston, whose background includes training teams at Microsoft Scotland. That practitioner grounding is deliberate: we teach what we use ourselves, and if it does not work in real deals, we do not teach it.
How is the impact of the training measured?
The honest measure is behaviour change, not happy sheets. Feedback scores tell you whether people enjoyed the day, not whether anything changed. We focus on observable shifts in how deals are run: are weak opportunities being exited sooner, is the economic buyer being reached earlier, is value being articulated instead of price discounted? The 90-day action plan gives managers a reference point to track this deal by deal, and coach where the behaviours are not showing up. That is a far more reliable signal than a certificate, and it is the basis for deciding whether to reinforce or extend the programme.
What our clients say about Klozers
★★★★★
5-star reviewed
Feedback from B2B teams we have trained across the UK.
I did the B2B Lead Generation Training Course. This gave me everything I needed to start running a successful omni channel campaign to start filling up my pipeline with plenty of leads.
I am the founder of Urban Yoga Lab and I took the Consultative Selling Skills & B2B Lead Generation course. The course was really amazing, it helped me to learn so many things I had no idea before. From SEO to sales strategies and from best webinars practices to adopting a consultative approach in sales, Klozers really taught me everything. Their sales coach was amazing, giving me fantastic advice, and helping me recognize what makes our brand really unique. Big thanks to him and their entire team! If you have any second thoughts to buy their programme I guarantee you wont regret it. They are THE BEST!
Klozers were brilliant, really helped us see what needed to change and gave us the tools to do so. Cant wait to get going with it!
Check out more reviews on our Sales Training Reviews page.
If you have a sales team in Edinburgh, we would love to work with you.
If you have a sales team and need support to improve sales skills and sales process, and want to win new business and deliver results that are sustainable, we would love to work with you.