Iain Swanston
Iain trains enterprise B2B sales teams. Every programme is built on your team’s own live deals, and your salespeople are certified 90 days later on evidence from their own pipeline.
Sales trainer since 2008
Sold and managed sales teams in the UK and North America
Delivers in English
Iain Swanston is the founder and lead trainer of Klozers, a B2B sales training company with offices in London, Dortmund, Austin and Melbourne. He has trained and coached sales teams since 2008. Before that he sold capital equipment and managed sales teams in the UK and North America. He was Lead Trainer and Coach at Microsoft Scotland.
What is it like to be trained by Iain?
Iain does not use slides. Your salespeople spend the day working on their own open deals.
- He starts with your top performers
Before the programme, Iain speaks to your sales leaders and your best salespeople. The programme is built from what they already do that works. - Your team works on live dealsEach salesperson brings open deals from their own pipeline. Every concept is applied to one of those deals on the day.
- Every topic has a KPIYour sales leaders choose four topics. You agree a KPI for each topic before delivery and measure it afterwards.
- Certification comes 90 days laterEach salesperson leaves with a 90 day action plan for their own accounts. Their manager assesses the evidence at Day 30, Day 60 and Day 90. Certification is issued on that evidence, not on attendance.
Every Bespoke Sales Training programme is delivered this way.
What is Iain's sales experience?
Iain has sold, managed sales teams and run his own business.
Iain started as a sales representative selling construction machinery. He then sold capital equipment for a distributor.
Iain was UK Sales Manager for a machinery manufacturer. After growing the UK business he was promoted to North American Sales Manager and moved to the United States.
Iain ran SPS Recruitment from 2002 to 2007. The company supplied HGV Class 1 drivers to the national distribution centres of Tesco, Waitrose and Safeway.
Iain founded Klozers in February 2014. Klozers now has offices in London, Dortmund, Austin and Melbourne.
Iain became a sales trainer in 2008 with the Sandler Sales Institute. He has trained and coached sales teams since then.
As Lead Trainer and Coach at Microsoft Scotland, he helped the sales team and partner network move from selling hardware to selling SaaS.
Iain served as an Associate at Strathclyde University Business School teaching sales to the Masters in Entrepreneurship programme.
Which sectors has Iain worked in?
- Professional Services Iain has worked with business consultants and technology consultants.
- Financial Services Iain has worked with investment banking clients.
- Technology and SaaS Lead Trainer and Coach at Microsoft Scotland.
- Manufacturing Sold and managed sales teams for a machinery manufacturer in the UK and North America.
- Healthcare
- Pharmaceuticals
What does Iain train?
- Languages Iain delivers in English and speaks basic German. Klozers also delivers in German, French, Spanish and Dutch.
What do clients say about Iain?
Iain’s client work includes teams at Microsoft, Panasonic, TikTok, Bizerba, Marangoni and Lathams.
My earnings have more than doubled since Iain gave that pertinent training and his latest blogs have been shared internally between our sales and marketing teams as the advice rings true to what we are currently working on.
Strategic Accounts Manager,
E-ON Energy
Business Manager, Microsoft
A fantastic learning experience. Iain is very knowledgeable and approachable and will no doubt be a life long friend. Thank you! Amanda
BDM, Spirit Health
Articles by Iain
We will ask what your team sells, who they sell to and what you need to change. If Klozers is not the right fit, we will say so.