Trainer Profile – Iain Swanston

Verkooptraining nederlands

Profile Summary

Iain Swanston

Iain works with ambitious Chief Execs of Mid Market organisations to help them take on the brand leaders in their industry and win.Β  Iain helps you grow sales and dominate your market, removing all the frustration, anxiety and missed sales targets that most Execs have to put up with.

Iain Swanston




CEO, Trainer & Coach


Married with 2 girls




Motorcycling, Skiing, Jiu Jitsu




+44 (0) 7565 505969

Gallup StrengthsFinder


Iain started his career in sales as a Sales Rep selling construction machinery.

From there Iain moved into capital equipment sales for a distributor, and then on to UK Sales Manager for a machinery manufacturer.Β  After successfully growing the business Iain was promoted to North American Sales Manager and moved to the USA.Β 

Iain moved back to his hometown of Edinburgh in 2008 and joined the Sandler Sales Institute as a Sales Trainer and has been in training and coaching ever since.Β  Iain has served as Lead Trainer and Coach at Microsoft Scotland where he was responsible for helping the sales team and partner network move from traditional hardware sales to SaaS sales.Β Β 

Industry Experience

Technology, Manufacturing, Professional Services, Financial Services, SaaS, Service Industries, Media, Electronics, Healthcare, Utilities

“Training isn’t just about learning new skills. It’s a journey of stretching and growing, learning shortcuts and hacks that make life easier and help us get ahead further and faster than we could on our own.”Β 

Iain Swanston

Specialisms & Expertise

Consultative & Solution Selling
New Business Development
Strategy & Planning
Strategic Account Management
Training & Coaching

Sales Books


Native EnglishΒ 

Basic German

My earnings have more than doubled since Iain gave that pertinent training and his latest blogs have been shared internally between our sales and marketing teams as the advice rings true to what we are currently working on.
iain swanston sales trainer
Lynne Hall
Strategic Accounts Manager - E-ON Energy
How to sell to big companies
Alan Wood
Business Manager - Microsoft
A fantastic learning experience. Iain is very knowledgeable and approachable and will no doubt be a life long friend.
Thank you! Amanda
iain swanston sales trainer
Amanda Jukes
BDM - Spirit Health