International Sales Training › Lyon
B2B sales training in Lyon.
Klozers delivers bespoke B2B sales training for Lyon teams, in French or in English. When you sell internationally, our native English-speaking trainers know how to win across markets, and we can train internationally based salespeople in additional languages too. On site or live online.
Delivered in French or English
Built for international selling
Sales training for teams that sell internationally
Many Lyon companies choose Klozers because they sell internationally. When you sell abroad the working language is usually English, so exporting teams want training from native English speakers who have sold across international markets, not a domestic course translated into English. That is what we do.
- Native English-speaking trainers who have sold across international markets
- Delivered in English, the common language of cross-border B2B selling
- Additional languages such as German, Dutch and Spanish for internationally based salespeople
- French available where your Lyon team prefers to be trained in French
B2B Sales Training Lyon
Lyon is France’s second-largest metropolitan economy, strong in banking and finance, pharmaceuticals and life sciences, chemicals and technology, and a major business hub in its own right. Many of its businesses sell nationally and internationally, so the programmes we run are built around how your team actually sells.
We’re reinventing the way Sales Training Courses are delivered. Traditional course based learning simply doesn’t deliver the results that most companies require. Learning how to sell is much more than a training course, and our new OKR based programme is designed for companies who need results, not just another generic training course. For the thinking behind this, see why sales training fails without reinforcement.
We still offer stand alone training courses for companies who have the management, structure and processes to support sales people after a training course. Regardless of the service you select, our team deliver training in person at your business premises across Lyon and the Auvergne-Rhône-Alpes region, or live online, in French, English or other languages.
Each of our training courses revolves around the Consultative Partner Selling Methodology, which not only fits with the modern buying process, it will fit with the personal values of your team, which means they will find it much easier to adopt into their everyday work practices.
Our Enterprise level Sales Education for B2B Sales Teams is designed to transition salespeople to the next level in terms of both selling skills and sales performance.
Please note: all our sales training courses are available for online delivery.
All our sales training courses are based on the exact strategies, tactics and selling skills we use to grow our own business. Our sales courses are much more than theory, they are proven sales strategies that sales professionals can use to increase sales performance.
Sales Training Courses in Lyon
We have a successful track record of delivering these courses over the last 10 years in the sales industry, and our trainers each have specific experience relating to our courses, both within the SME market and Enterprise Sales.
We provide a full range of sales training courses from entry level sales training on cold calling and sales fundamentals, through to more complex key account management training.
Each of our courses has a maximum of 12 attendees, which ensures everyone has enough time to ask questions relating to the context of the training material and how it applies to their world. Our goal is not only to deliver the best training, but also to deliver the best learning experience, so you both learn and enjoy your time with us.
- 1 or 2 Day courses available
- Training & Coaching from experienced sales facilitators
- Choose between our premises, your premises, or external venues
- Specialist Workshop Facilitation for Sales Teams
- Bespoke 90 Day Action Plans for every attendee
- Post training support for attendees & sales management
Browse our Lyon courses
Sales Courses in Lyon
Each of our sales courses has been updated to include the latest in remote and cross-border selling techniques. Whether your Lyon team are in the office, working from home, or based in other countries, they can apply these techniques to help win more sales. The most important part of any training is the delivery, and our trainer brings the course content to life against your own live accounts rather than generic case studies.
With Lyon teams the courses we run most often are Consultative Selling Skills and Key Account Management for life sciences, finance and technology businesses, and Sales Negotiation for teams facing professional procurement. If your team already runs a methodology, we sharpen it rather than replace it. Click here to view course details.
All our sales training courses are based on the exact strategies, tactics and selling skills we use to grow our own business. Our sales courses are much more than theory, they are proven sales strategies that sales professionals can use to increase sales performance.
Your Lyon sales trainers
Your programme is delivered by an experienced Klozers B2B sales trainer who is a native English speaker and has sold across international markets. That matters for Lyon teams selling abroad, where English is the working language and buyers expect a seller who can operate across borders and cultures, not only at home.
For internationally based members of your team we can deliver in additional languages such as German, Dutch and Spanish, and where a Lyon team prefers to be trained in French, that is available too. We match the trainer to your market, your languages and your programme, so every session stays applied to your own live accounts.
Sales Training in Lyon
We deliver on site at your premises. We do not run a public training centre in Lyon, so there is no venue to travel to.
We deliver on site at your offices across Lyon and the Auvergne-Rhône-Alpes region, or live online for distributed and internationally based teams, in French, English or other languages. Either way the format is the same: applied practice on your own live deals, with no slide decks.
Lyon is one of our sales training locations across France.
Sales Skills Training in Lyon
We are committed to ensuring that you get the most from our training courses, and there are certain steps that you should take to prepare before any training courses take place:
Complete our pre-training course questionnaire to advise us of your priorities in terms of training needs.
Discuss internally how you will support and hold attendees accountable after the training, to ensure the new strategies and tactics are implemented.
Ensure attendees attend the monthly post course support sessions to ensure they keep learning and improving.
Sales Coaching in Lyon
- Proven Coaching Frameworks
- Support the practical application of new sales skills in the field
- Mentor & Support Future Leaders
- Project based coaching for large deals
- Mentor & Support Non Sales Professionals
- Easy to Follow Videos, Audio and Workbooks
Sales training in Lyon: common questions
How much does sales training in Lyon cost?
Training is delivered as a private programme for your team and priced per person from a per-person rate, scoped on team size, how much we tailor the content, and delivery mode. There are no public course tickets. Book a free consultation and we will scope it and send a proposal.
Which languages do you deliver training in?
Our core delivery language is English, because most Lyon companies that work with us sell internationally and English is the working language abroad. Where your team prefers it, we also deliver in French. For internationally based salespeople we can deliver in additional languages such as German, Dutch and Spanish.
Can you train our international or foreign-based sales teams?
Yes. This is a core part of what we do for Lyon exporters. Our trainers are native English speakers who have sold across international markets, and we can train distributed and foreign-based teams together, in English and in additional languages where needed, to one consistent standard.
Do you deliver on site in Lyon or online?
Both. We deliver in person at your premises across Lyon and the Auvergne-Rhône-Alpes region, or live online for distributed and internationally based teams. The applied, no-slides format is the same either way.
How long are the courses?
Courses run as one or two day workshops, or as a series of shorter online sessions, agreed during the consultation.
How big are the groups?
Each course has a maximum of 12 attendees, so everyone has time to ask questions and apply the material to their own accounts.
Who delivers the training in Lyon?
A native English-speaking Klozers B2B sales trainer with a background selling across international markets. Programmes can also be delivered in French, or in additional languages such as German, Dutch and Spanish for internationally based teams.
How B2B sales training works in Lyon
Lyon is France’s second-largest metropolitan economy, strong in banking and finance, pharmaceuticals and life sciences, chemicals and technology, and a major business hub in its own right. Many of its businesses sell nationally and into international markets, so a course only earns its place if it changes what reps actually do in live deals. This section explains how we approach B2B sales training for Lyon teams, how we handle delivery, and how to judge whether it has worked.
How do you train Lyon teams that sell internationally?
Most Lyon companies that work with us are selling into international markets, so we build the training around cross-border selling rather than a domestic playbook. English is the working language of export selling, so programmes run in English by default and are delivered by native English speakers who have sold internationally. Where your team includes salespeople based abroad, we can train in additional languages such as German, Dutch and Spanish, and where a team prefers to work in French, that is available. The aim is one consistent standard across a multilingual, multi-country sales team, not a different approach in every market.
What does B2B sales training in Lyon involve?
A Klozers programme is bespoke rather than off the shelf. Before any session we interview your sales leaders and top performers to understand how your team really sells: which deals stall, where discounting creeps in, and how your buyers make decisions. We then build the programme around your own live accounts, so every concept is practised on real opportunities rather than generic case studies. Delivery is workshop-based and hands-on, with no slide decks, and reps leave with a 90-day action plan tied to named accounts.
How is sales training adapted for Lyon's market?
Lyon’s mix of life sciences, finance, chemicals and technology means many deals are technical, considered and relationship-led, often run through professional procurement. That rewards consultative selling, reaching the economic buyer early, and building a clear commercial case. For teams selling abroad, the emphasis shifts to articulating value across markets. We build from what your best performers already do that works and add structure only where there is a genuine gap.
Do you deliver on site in Lyon, or online?
Both. We deliver on site at your premises across Lyon and the Auvergne-Rhône-Alpes region, or live online. For distributed and internationally based teams, live online is often the practical choice, run as shorter sessions with coaching between them.
In person or live online: which works better?
Both work, and the right answer depends on how your team is set up. In-person workshops suit a co-located Lyon team or a kickoff where the energy of the room matters. Live online suits distributed and internationally based teams and removes travel from the equation entirely, which is often the practical choice for a sales force spread across several countries. What does not change is the applied, no-slides format: reps work on their own deals, and managers are equipped to reinforce the behaviours afterwards.
How do you choose a sales training provider in Lyon?
Ask three questions. Will the programme be built around your actual deals, or is it a fixed curriculum with your logo on it? Is it delivered by someone who has carried a bag and a target across international markets, or by a facilitator reading someone else’s material? And what happens after the workshop, because a one-off event with no manager reinforcement almost always fades. Your programme is delivered by a native English-speaking Klozers trainer with real international selling experience, matched to your market and languages.
How is the impact of the training measured?
The honest measure is behaviour change, not happy sheets. We focus on observable shifts in how deals are run: are weak opportunities being exited sooner, is the economic buyer being reached earlier, is value being articulated instead of price discounted? The 90-day action plan gives managers a reference point to track this deal by deal and coach where the behaviours are not showing up, which is a far more reliable signal than a certificate. For teams that sell across borders, we also look at whether the same standard is being applied consistently in every market.
What our clients say about Klozers
★★★★★
5-star reviewed
Feedback from B2B teams we have trained. French and international client references available on request.
I did the B2B Lead Generation Training Course. This gave me everything I needed to start running a successful omni channel campaign to start filling up my pipeline with plenty of leads.
I am the founder of Urban Yoga Lab and I took the Consultative Selling Skills & B2B Lead Generation course. The course was really amazing, it helped me to learn so many things I had no idea before. From SEO to sales strategies and from best webinars practices to adopting a consultative approach in sales, Klozers really taught me everything. Their sales coach was amazing, giving me fantastic advice, and helping me recognize what makes our brand really unique. Big thanks to him and their entire team! If you have any second thoughts to buy their programme I guarantee you wont regret it. They are THE BEST!
Klozers were brilliant, really helped us see what needed to change and gave us the tools to do so. Cant wait to get going with it!
Check out more reviews on our Sales Training Reviews page.
If you have a sales team in Lyon,we would love to work with you.
Whether you sell across France or into international markets, we will scope a bespoke programme, in the languages your team needs, built around your real pipeline.