Insights –
B2B Sales Webinars

Don't buy sales training,
buy results!

Join us weekly for insights and practical sales strategies and tactics that you can take away and apply in your business immediately.

sales training courses uk

Join us for the next live webinar: Tuesday 9th September 2025

Enterprise Sales Coaching: Step-by-Step Guide to Penetrating Large Accounts

Are you aiming to breakthrough and win business with major enterprise clients?

Join our expert-led webinar designed for ambitious sales leaders, business executives, and enterprise sales teams ready to level up their sales approach.

What you’ll gain: A hands-on, practical framework for selling into large organizations.

Step-by-step methods, rooted in Account-Based Marketing (ABM), you can apply immediately to build tailored sales campaigns that resonate with your ideal enterprise prospects.

Strategies for generating high-quality leads and accelerating deal cycles in complex enterprise environments.

Real-world examples and actionable templates to help you create your own bespoke enterprise sales campaign perfectly tailored to your business, your industry, and your target audience.

Summary

You’ll leave with a tried-and-tested sales campaign to engage, influence, and close large accounts tailored to your business, your industry and your target audience.
The session is purpose-built for the DACH market, reflecting local business culture and decision-making dynamics.
Live Q&A and interactive exercises will ensure you walk away ready to take action.

Secure your spot and unlock the strategies elite sellers use to land their largest deals.
Ready to sell bigger and faster?
Register now! 

Hosted by Industry Experts

klozers sales training
Neil Campbell

Overview

You will receive an Invitation via Microsoft Teams to join before the webinar starts.

Can’t make the date or time?  Sign up and we’ll send over a recording.

Each sales webinar is designed for both sales leaders and their sales teams. Our goal is to share best practice in sales excellence, and deliver real value to attendees.

Why Traditional Sales Training Fails Technical Buyers

Most traditional sales training was built for persuading general decision-makers – not technical buyers.

The problem is that in many cases Engineers, IT leaders, and data-driven specialists don’t respond to emotional persuasion; they demand logic, proof, and credible expertise.

If your sales team is applying the same old tactics, they’re hitting walls of silence, stalled deals, and endless “we’ll think about it.”

In this webinar, we'll reveal why technical buyers shut down with standard approaches and how you can reframe sales conversations to win their trust.

You’ll discover science-backed techniques to shift from being seen as “just another salesperson” to being valued as a technical problem-solver.

Led by experts in complex B2B sales, this session equips CEOs and sales leaders with a fresh framework to coach teams selling into technical accounts.

If your goal is to shorten cycles, increase conversion, and finally crack the code with skeptical technical audiences – this session is for you.

Summary

We’ll share practical strategies for coaching your team, including deal-level diagnostics and role-play formats that simulate technical objections plus:

Technical stakeholders are taught to challenge assumptions, spot weak logic, and resist “sales spin.” Most reps unintentionally trip warning signals by pushing benefits without data, or using persuasion where proof is expected. We’ll break down the psychological triggers behind why technical buyers shut down — and how your team can avoid them.

Overview

You will receive an Invitation via Microsoft Teams to join before the webinar starts.

Can’t make the date or time?  Sign up and we’ll send over a recording.

Each sales webinar is designed for both sales leaders and their sales teams. Our goal is to share best practice in sales excellence, and deliver real value to attendees.

Hosted by Industry Experts

Iain Swanston
Iain Swanston
klozers sales training
Neil Campbell

The Real ROI of Sales Training: What CFOs Need to Know

Most companies invest heavily in sales training without ever proving its financial impact.

CFOs are right to ask: does this actually move the revenue needle, or is it just another line-item expense?

The truth is, 70% of traditional training spend evaporates within months, with reps reverting to old habits and little to no measurable ROI.

This webinar, we'll cut through the noise and show you how to measure tangible business outcomes from training initiatives.

You’ll discover the five key metrics finance leaders should demand before funding any program, from cost-to-revenue impact ratios to margin lift per rep.

We’ll share case studies, financial models, and proven frameworks that link training directly to EBITDA growth.

If you’ve ever wondered whether your sales training spend is value creation or value leakage — this is the session you cannot afford to miss.

Summary

Training makes sense when it’s built like an investment portfolio, with clear indicators of risk, return, and payback period. We’ll show how to model sales training like capex — with cash-flow forecasting, breakeven analysis, and contribution margin tracking. This flips training from “HR spend” to “strategic financial investment.”

Today’s CFOs demand financial proof. We’ll reveal the critical KPIs – like cost-per-closed-deal reductions, revenue-per-head growth, and ramp-time compression. By the end, CFOs will know exactly which numbers to demand before approving the next sales training initiative.

Overview

You will receive an Invitation via Microsoft Teams to join before the webinar starts.

Can’t make the date or time?  Sign up and we’ll send over a recording.

Each sales webinar is designed for both sales leaders and their sales teams. Our goal is to share best practice in sales excellence, and deliver real value to attendees.

Hosted by Industry Experts

Iain Swanston
Iain Swanston
klozers sales training
Neil Campbell

Bespoke vs. Generic: Why Customization Wins Every Time

Custom sales training consistently delivers superior results compared to generic, off-the-shelf programs because it aligns precisely with your team’s needs and real-world sales challenges.

Generic training often leads to disengagement, low retention, and wasted investment, failing to address your company’s unique buyer personas, industry context, and operational realities.

In this webinar, we'll discuss the measurable impact that tailored training has on productivity, win rates, and employee engagement. You’ll learn how customization drives relevance and immediate skill application, while generic programs quickly fade from memory and make little impact on sales outcomes.

Explore frameworks for building adaptable, business-specific learning that flexes with market changes and growth strategies.

Led by specialists in sales enablement, we’ll show you case studies where bespoke programs delivered 20%+ sales uplifts, versus stagnant performance from generic content.

Join us to see exactly how tailored training programs transform teams from passive learners into motivated, consultative sellers who outperform their competitors.

Summary

Generic sales programs ignore your team’s specific strategic goals, buyer objections, and market pressures, leading to disengaged learners and poor retention. Most reps forget up to 84% of generic training within three months, reverting to old habits and missing targets. We’ll break down why off-the-shelf solutions waste budget on “tick-box” learning rather than driving real business impact.

Effective customization starts with mapping individual skill gaps, designing ongoing reinforcement, and using real-play scenarios from your pipeline. We’ll show how managers can embed bespoke learning into team rhythms for lasting behavioral change. Measurement frameworks, feedback loops, and iterative coaching ensure your training investment delivers sustained revenue growth.

Overview

You will receive an Invitation via Microsoft Teams to join before the webinar starts.

Can’t make the date or time?  Sign up and we’ll send over a recording.

Each sales webinar is designed for both sales leaders and their sales teams. Our goal is to share best practice in sales excellence, and deliver real value to attendees.

Hosted by Industry Experts

Iain Swanston
Iain Swanston
klozers sales training
Neil Campbell

AI for Sales

Most salespeople are simply writing emails and LinkedIn posts which is great. If you want to move to the next level and discover some hacks on how you can use AI to actually help you sell more join us on this exclusive webinar. We'll show you the exact prompts we use in our own business to help us close more deals and deliver a richer customer experience.

Summary

Designed for sales people looking to elevate their closing ratios using AI:

Join us to discover actionable techniques for using AI to drive more sales pipeline.  Watch this “over the shoulder” demonstration and use our prompts on your own prospects for immediate results.  

Overview

You will receive an Invitation via Microsoft Teams to join before the webinar starts.

Can’t make the date or time?  Sign up and we’ll send over a recording.

Each sales webinar is designed for both sales leaders and their sales teams. Our goal is to share best practice in sales excellence, and deliver real value to attendees.

Hosted by Industry Experts

Iain Swanston
Iain Swanston
Iain Swanston

Your Webinar Host: Iain Swanston, Founder Klozers

After 35 years in B2B sales Iain just loves solving sales problems.
If you’ve ever attended one of his live events you’ll know, even during the breaks and after the event he always likes talking about sales. Iain is an Author, Speaker & our Lead Sales Coach.
Iain is on a mission to make sales easier for B2B companies and their salespeople.

“In the short time I’ve been working with Klozers I’ve used his guidance to develop positive new sales activities, techniques and a mindset that has significantly helped my sales confidence. As a results I’ve already seen excellent performance benefits that are directly attributable to working to the coaching.”

Alan Wood, Scotland Director, Salesforce Marketing Cloud

This was my first ever sales training and genuinely still the most pertinent in my sales career. Iain taught us how to take leads through the sales journey from lead to opportunity to closure, I still use these skills today and encourage my colleagues to do the same. My earnings have more than doubled since Iain gave that pertinent training and his latest blogs have been shared internally between our sales and marketing teams as the advice rings true to what we are currently working on as a department

Lynne Hall, Strategic Accounts Manager, E-On Energy

“My coach was really flexible and was happy to talk in between my scheduled coaching slots, especially when I had burning questions and needed support fast. The debriefing calls we had after my sales meetings not only helped me understand where I could improve, they also gave me the right words to say, in the right sequence and at the right time.”

Elliott Boll, Enterprise Learning Consultant, Docebo

Previous Webinars

B2B Remote Selling

How to Write a Sales Plan

How to Sell on LinkedIn without Being Spammy

B2B Lead Generation | Steal our Top 5 Hacks

How to Build a SaaS Sales Playbook

The Essentials of Sales Pipeline Management

Using OneNote for Sales Management

Using MS Teams for Sales

OKRs for Sales Teams

10 Rules of Sales Negotiation

How to Lead & Manage Remote Sales Teams

How to use Sales Battlecards to Steal Deals from Competitors

How to Raise your Prices due to Inflation & Still Win New Business

How to Make 2023 your Sales Year

5 Strategies to Unlock Sales Effectiveness

5 Powerful Ways ChatGPT will Revolutionise Sales & Marketing

Objection Handling Bootcamp with Rosa Yupari

b2b sales webinars

Coming Soon

b2b sales webinars

Coming Soon

Coming Soon