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B2B Sales Webinars
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Insights –
Don't buy sales training,
Bespoke vs. Generic: Why Customization Wins Every Time
Custom sales training consistently delivers superior results compared to generic, off-the-shelf programs because it aligns precisely with your team’s needs and real-world sales challenges.
Generic training often leads to disengagement, low retention, and wasted investment, failing to address your company’s unique buyer personas, industry context, and operational realities.
In this webinar, we'll discuss the measurable impact that tailored training has on productivity, win rates, and employee engagement. You’ll learn how customization drives relevance and immediate skill application, while generic programs quickly fade from memory and make little impact on sales outcomes.
Explore frameworks for building adaptable, business-specific learning that flexes with market changes and growth strategies.
Led by specialists in sales enablement, we’ll show you case studies where bespoke programs delivered 20%+ sales uplifts, versus stagnant performance from generic content.
Join us to see exactly how tailored training programs transform teams from passive learners into motivated, consultative sellers who outperform their competitors.
Summary
Generic sales programs ignore your team’s specific strategic goals, buyer objections, and market pressures, leading to disengaged learners and poor retention. Most reps forget up to 84% of generic training within three months, reverting to old habits and missing targets. We’ll break down why off-the-shelf solutions waste budget on “tick-box” learning rather than driving real business impact.
- Where Generic Training Fails Modern B2B Teams
- The Bespoke Advantage: Alignment, Motivation, and Measurable Results
- How to Build and Implement Bespoke Training That Sticks
Effective customization starts with mapping individual skill gaps, designing ongoing reinforcement, and using real-play scenarios from your pipeline. We’ll show how managers can embed bespoke learning into team rhythms for lasting behavioral change. Measurement frameworks, feedback loops, and iterative coaching ensure your training investment delivers sustained revenue growth.
Overview
- Tuesday 9th December, 2025
- 1130 UK |1230 European Time | 0630 Eastern Time, USA | 1600 Indian Standard Time
- 60 Minutes
You will receive an Invitation via Microsoft Teams to join before the webinar starts.
Can’t make the date or time? Sign up and we’ll send over a recording.
Each sales webinar is designed for both sales leaders and their sales teams. Our goal is to share best practice in sales excellence, and deliver real value to attendees.
Hosted by Industry Experts
Your Webinar Host: Iain Swanston, Founder Klozers
After 35 years in B2B sales Iain just loves solving sales problems.
If you’ve ever attended one of his live events you’ll know, even during the breaks and after the event he always likes talking about sales. Iain is an Author, Speaker & our Lead Sales Coach.
Iain is on a mission to make sales easier for B2B companies and their salespeople.
“In the short time I’ve been working with Klozers I’ve used his guidance to develop positive new sales activities, techniques and a mindset that has significantly helped my sales confidence. As a results I’ve already seen excellent performance benefits that are directly attributable to working to the coaching.”
This was my first ever sales training and genuinely still the most pertinent in my sales career. Iain taught us how to take leads through the sales journey from lead to opportunity to closure, I still use these skills today and encourage my colleagues to do the same. My earnings have more than doubled since Iain gave that pertinent training and his latest blogs have been shared internally between our sales and marketing teams as the advice rings true to what we are currently working on as a department
“My coach was really flexible and was happy to talk in between my scheduled coaching slots, especially when I had burning questions and needed support fast. The debriefing calls we had after my sales meetings not only helped me understand where I could improve, they also gave me the right words to say, in the right sequence and at the right time.”