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Insights –
Don't buy sales training,
Join us for the next live webinar: Tuesday 14th OCTOber 2025
Why Traditional Sales Training Fails Technical Buyers
Most traditional sales training was built for persuading general decision-makers – not technical buyers.
The problem is that in many cases Engineers, IT leaders, and data-driven specialists don’t respond to emotional persuasion; they demand logic, proof, and credible expertise.
If your sales team is applying the same old tactics, they’re hitting walls of silence, stalled deals, and endless “we’ll think about it.”
In this webinar, we'll reveal why technical buyers shut down with standard approaches and how you can reframe sales conversations to win their trust.
You’ll discover science-backed techniques to shift from being seen as “just another salesperson” to being valued as a technical problem-solver.
Led by experts in complex B2B sales, this session equips CEOs and sales leaders with a fresh framework to coach teams selling into technical accounts.
If your goal is to shorten cycles, increase conversion, and finally crack the code with skeptical technical audiences – this session is for you.
Summary
We’ll share practical strategies for coaching your team, including deal-level diagnostics and role-play formats that simulate technical objections plus:
- Why Technical Buyers Don’t Trust Traditional Salespeople
- The New Sales Playbook: Data, Proof, and Peer-Level Credibility
- Coaching Your Sales Team to Sell Smarter to Technical Audiences
Technical stakeholders are taught to challenge assumptions, spot weak logic, and resist “sales spin.” Most reps unintentionally trip warning signals by pushing benefits without data, or using persuasion where proof is expected. We’ll break down the psychological triggers behind why technical buyers shut down — and how your team can avoid them.
Overview
- Tuesday 14th October, 2025
- 1130 UK |1230 European Time | 0630 Eastern Time, USA | 1600 Indian Standard Time
- 60 Minutes
You will receive an Invitation via Microsoft Teams to join before the webinar starts.
Can’t make the date or time? Sign up and we’ll send over a recording.
Each sales webinar is designed for both sales leaders and their sales teams. Our goal is to share best practice in sales excellence, and deliver real value to attendees.
Hosted by Industry Experts
The Real ROI of Sales Training: What CFOs Need to Know
Most companies invest heavily in sales training without ever proving its financial impact.
CFOs are right to ask: does this actually move the revenue needle, or is it just another line-item expense?
The truth is, 70% of traditional training spend evaporates within months, with reps reverting to old habits and little to no measurable ROI.
This webinar, we'll cut through the noise and show you how to measure tangible business outcomes from training initiatives.
You’ll discover the five key metrics finance leaders should demand before funding any program, from cost-to-revenue impact ratios to margin lift per rep.
We’ll share case studies, financial models, and proven frameworks that link training directly to EBITDA growth.
If you’ve ever wondered whether your sales training spend is value creation or value leakage — this is the session you cannot afford to miss.
Summary
Training makes sense when it’s built like an investment portfolio, with clear indicators of risk, return, and payback period. We’ll show how to model sales training like capex — with cash-flow forecasting, breakeven analysis, and contribution margin tracking. This flips training from “HR spend” to “strategic financial investment.”
- Why Most Sales Training Investments Fail the CFO Test
- Building a CFO-Proof Business Case for Sales Training
- From Soft Skills to Hard Metrics: What CFOs Should Measure
Today’s CFOs demand financial proof. We’ll reveal the critical KPIs – like cost-per-closed-deal reductions, revenue-per-head growth, and ramp-time compression. By the end, CFOs will know exactly which numbers to demand before approving the next sales training initiative.
Overview
- Tuesday 11th November, 2025
- 1130 UK |1230 European Time | 0630 Eastern Time, USA | 1600 Indian Standard Time
- 60 Minutes
You will receive an Invitation via Microsoft Teams to join before the webinar starts.
Can’t make the date or time? Sign up and we’ll send over a recording.
Each sales webinar is designed for both sales leaders and their sales teams. Our goal is to share best practice in sales excellence, and deliver real value to attendees.
Hosted by Industry Experts
Bespoke vs. Generic: Why Customization Wins Every Time
Custom sales training consistently delivers superior results compared to generic, off-the-shelf programs because it aligns precisely with your team’s needs and real-world sales challenges.
Generic training often leads to disengagement, low retention, and wasted investment, failing to address your company’s unique buyer personas, industry context, and operational realities.
In this webinar, we'll discuss the measurable impact that tailored training has on productivity, win rates, and employee engagement. You’ll learn how customization drives relevance and immediate skill application, while generic programs quickly fade from memory and make little impact on sales outcomes.
Explore frameworks for building adaptable, business-specific learning that flexes with market changes and growth strategies.
Led by specialists in sales enablement, we’ll show you case studies where bespoke programs delivered 20%+ sales uplifts, versus stagnant performance from generic content.
Join us to see exactly how tailored training programs transform teams from passive learners into motivated, consultative sellers who outperform their competitors.
Summary
Generic sales programs ignore your team’s specific strategic goals, buyer objections, and market pressures, leading to disengaged learners and poor retention. Most reps forget up to 84% of generic training within three months, reverting to old habits and missing targets. We’ll break down why off-the-shelf solutions waste budget on “tick-box” learning rather than driving real business impact.
- Where Generic Training Fails Modern B2B Teams
- The Bespoke Advantage: Alignment, Motivation, and Measurable Results
- How to Build and Implement Bespoke Training That Sticks
Effective customization starts with mapping individual skill gaps, designing ongoing reinforcement, and using real-play scenarios from your pipeline. We’ll show how managers can embed bespoke learning into team rhythms for lasting behavioral change. Measurement frameworks, feedback loops, and iterative coaching ensure your training investment delivers sustained revenue growth.
Overview
- Tuesday 9th December, 2025
- 1130 UK |1230 European Time | 0630 Eastern Time, USA | 1600 Indian Standard Time
- 60 Minutes
You will receive an Invitation via Microsoft Teams to join before the webinar starts.
Can’t make the date or time? Sign up and we’ll send over a recording.
Each sales webinar is designed for both sales leaders and their sales teams. Our goal is to share best practice in sales excellence, and deliver real value to attendees.
Hosted by Industry Experts
Your Webinar Host: Iain Swanston, Founder Klozers
After 35 years in B2B sales Iain just loves solving sales problems.
If you’ve ever attended one of his live events you’ll know, even during the breaks and after the event he always likes talking about sales. Iain is an Author, Speaker & our Lead Sales Coach.
Iain is on a mission to make sales easier for B2B companies and their salespeople.
“In the short time I’ve been working with Klozers I’ve used his guidance to develop positive new sales activities, techniques and a mindset that has significantly helped my sales confidence. As a results I’ve already seen excellent performance benefits that are directly attributable to working to the coaching.”
This was my first ever sales training and genuinely still the most pertinent in my sales career. Iain taught us how to take leads through the sales journey from lead to opportunity to closure, I still use these skills today and encourage my colleagues to do the same. My earnings have more than doubled since Iain gave that pertinent training and his latest blogs have been shared internally between our sales and marketing teams as the advice rings true to what we are currently working on as a department
“My coach was really flexible and was happy to talk in between my scheduled coaching slots, especially when I had burning questions and needed support fast. The debriefing calls we had after my sales meetings not only helped me understand where I could improve, they also gave me the right words to say, in the right sequence and at the right time.”
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B2B Lead Generation | Steal our Top 5 Hacks
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The Essentials of Sales Pipeline Management
Using OneNote for Sales Management
Using MS Teams for Sales
OKRs for Sales Teams
10 Rules of Sales Negotiation
How to Lead & Manage Remote Sales Teams
How to use Sales Battlecards to Steal Deals from Competitors
How to Raise your Prices due to Inflation & Still Win New Business
How to Make 2023 your Sales Year
5 Strategies to Unlock Sales Effectiveness
5 Powerful Ways ChatGPT will Revolutionise Sales & Marketing
Objection Handling Bootcamp with Rosa Yupari
Enterprise Sales Coaching - How to Penetrate Large Accounts
Coming Soon
