B2B Lead generation course


This Masterclass is a step by step guide on how to generate new B2B sales leads.  Revised and updated for the new post lockdown world of selling, the course will help you generate new business leads right from your desk without picking up the telephone.  Our B2B Lead Generation course will show you how to leverage the biggest B2B Directory in the world with over 90 million senior level users – LinkedIn. 

Any outbound activity when done poorly is the fastest way to damage your personal and company brand.  LinkedIn “Spam” has made it more difficult to generate leads from LinkedIn, but easier for our clients to stand out and shine, with our unique approach.  

The majority of LinkedIn users simply don’t have a strategy to generate sales from LinkedIn and quickly give up on the platform.

Check out the video before for some practical examples of  Lead Generation strategies that you could be learning when you start with us.

Please note: The Inbound “Free Ads” strategy shown in the video is only available via the Funnel Sprint training programme.

b2b lead generation course

If you don’t want to spam people and damage your personal and business brand, this training course is perfect for you.

This Lead Gen course is ideal for anyone who is paying LinkedIn month after month and not getting any sales leads. 

Previous attendees have included:

  • Inside Sales Teams
  • Business Owners/CEO’s
  • Consultants
  • SDR’s
  • Business Development Professionals
  • Key Account Managers
  • Sales Managers/Directors and VP’s

This course is a step by step guide on how to Find, attract and nurture sales leads using LinkedIn.  Participants get an “over the shoulder view” of the exact strategies that we use internally to generate hundreds of sales leads for our own business. 

The course is the most comprehensive training you will find and goes way past the basics of setting up your profile. 

Quite simply new SALES LEADS are the main benefit from attending this course. 

The second most important benefit is that you will have a strategy and a process, that you can repeat on your own after the training course. 

Lastly, our clients leave with more confidence.  Confidence that they can generate new sales leads using their new lead generation process.

Lead Generation is the number one challenge facing companies.  We can help you fix the problem once and for all.

  • Session 1 – Finding. Take a deep dive into your Ideal Client Profile to ensure you are targeting the right prospects.  Transform and optimise your personal profile page to get the LinkedIn algorithm sending prospects to you. Build a list of target accounts that you want to sell to.
  • Session 2 – Engage.  Discover how to connect with prospects in a non salesy way and then we’ll show you what to post & when to post, even if you have no content.  How to increase engagement and get prospects to come to you.
  • Session 3 – Nurture.  The majority of people on LinkedIn “connect and forget”.  This is not a recipe for success and we help you create your own bespoke lead nurturing strategy that generates a consistent flow of warm sales leads.

We’ve all received connection requests and messages on LinkedIn from people who are trying to sell to us.  For most people this is hugely off putting and then they stop their own LinkedIn activity because they don’t want to be “that person”.

Our unique consultative approach matches your personal values making it easier for you to implement the strategies and tactics you will learn.  

We’ve all attended a one or two day course and then struggled to find time to implement what we’ve learned.  

Our methodology is focussed on “doing” rather than the theoretical side of LinkedIn.  The course is extremely hands on with participants having assignments in between each session.  The assignments are the exact type of sales activity required to generate new sales leads.  

b2b lead generation training course

This course can be delivered on site or remotely via of 3 x 90 minute sessions delivered live on the first three calendar weeks of every month. 

After booking you are automatically added to the next course which starts on the first Thursday of every calendar month. For onsite delivery please check dates with us in advance of booking.

During the months of  training each participant has a access to a dedicated coach via telephone, email and live chat. 

We run open classes every month which are restricted to 12 participants to ensure classes are not overcrowded.  In addition, we do not allow more than 3 participants from any one company so the session time is never dominated by one organisation.  Should you require more than 4 places we are happy to schedule a separate class at no extra charge. 

Attendees leave this course with sales leads, a strategy for continuously generating warm leads, but most importantly they know if they have additional questions they can come back to us. We provide post course support through our Sales Coaching Platform built inside MS Teams where members can ask questions, via chat, mail and conferencing calls.

The platform uses the Microsoft Teams application and can be access via PC, Tablet or Phone and contains FREE Guides, Templates and Tools.

Ongoing 1-2-1 coaching is also available at an additional cost.

Consultative Selling Skills CourseSupport

What level of sales experience does the lead generation course require?

The course content is completely unique and comprehensive and the strategies and tactics can be used by those new to sales and more experienced sales people.

Does the training work with other selling systems and methodologies?

Yes. The goal of the training course is to create new sales leads.  Once you have generated those leads you can use whatever sales methodology you would like to convert them to orders.  We are of course happy to advise. 

Will the training cover the sales topics that are important to me?

Yes – all our training and coaching includes an initial needs analysis where you can specify specific areas that are important to you within the remits of the course agenda.

What industries does the training cover?

The lead generation training is specific to Business to Business selling, not to any specific vertical. We have successfully delivered the training to a wide range of industries. Basically, as long as your prospects are on LinkedIn then the training is relevant.

Can I cancel my training?

Yes.  If for any reason your circumstances change you can cancel or reschedule your training within 48 hours of the course start date. 

Should you require training for 4 or more participants we can set up separate sessions exclusively for your team at a date/time convenient to you. 

Please use the “Book a call” function below to speak to one of our coaches.

As every business and it’s people are unique, it’s not unusual for people to still have questions.  You can book a no obligation call with one of our coaches who can answer any questions you have.


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Course Dates

Session 1Session 2Session 3
Thursday 4th November 1200 - 1330Thursday 11th November 1200 - 1330Thursday 18th November 1200 - 1330
Thursday 2nd December 1200 - 1330Thursday 9th December 1200 - 1330Thursday 16th December 1200 - 1330
Thursday 6th January 1200 - 1330Thursday 13th January 1200 - 1330Thursday 20th January 1200 - 1330
Thursday 3rd February 1200 - 1330Thursday 10th February 1200 - 1330Thursday 17th February 1200 - 1330
Thursday 3rd March 1200 - 1330Thursday 10th March 1200 - 1330Thursday 17th March 1200 - 1330
Thursday 7th April 1200 - 1330Thursday 14th April 1200 - 1330Thursday 21st April 1200 - 1330
Thursday 5th May 1200 - 1330Thursday 12th April 1200 - 1330Thursday 19th April 1200 - 1330