Iain Swanston

Iain Swanston is the Founder and CEO of Klozers, a globally recognized B2B sales consultancy with offices in London, Amsterdam, Melbourne and Austin. With over 30 years of international sales experience, Iain is a leading sales strategist, trainer, and coach trusted by ambitious mid-market businesses and industry giants alike—including Microsoft, HSBC, and TikTok to transform their sales performance and drive sustainable revenue growth. Consistently ranked among the top 100 global sales influencers on Twitter, Iain is renowned for his practical, results-driven approach that bridges the gap between marketing and sales. His expertise spans technology, manufacturing, SaaS, digital services, and more, enabling him to tailor proven sales methodologies to diverse industries and markets. Iain’s unique journey includes rebuilding Klozers into a digital-first business during the COVID-19 pandemic into a global provider of impactful training and coaching. Iain’s credentials include certifications in Consultative Selling Skills, Key Account Management, and Sales Management Training. He has published over 150 articles on sales strategy, leadership, and business development, and is a sought-after speaker, including a TEDx talk on trust in sales. Known for his ability to deliver measurable results, Iain is described by clients as a “Sat Nav for Sales Success” and a coach whose insights are “transferable from classroom to boardroom”. A passionate facilitator and mentor, Iain’s mission is to empower sales leaders and teams to exceed their targets, overcome frustration, and dominate their markets. Based in Edinburgh, Iain enjoys motorcycling, running, and Jiu Jitsu, and is dedicated to delivering not just training—but real, lasting results. “Sales training isn’t just about learning new skills. It’s a journey of stretching and growing, learning shortcuts and hacks that make life easier and help us get ahead further and faster than we could on our own.” — Iain Swanston
AI Sales Training
Iain Swanston

AI Sales Training: How It Works and Why Your Team Needs It  

How can AI be used for sales – Top Question From Google: Applications of AI in sales include automating routine data, personalizing communication, forecasting purchasing behavior, providing real-time coaching, and evaluating performance information and data to optimize future performance.  Introduction:

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Top B2B Sales Training Programs for SaaS Companies in 2025
Iain Swanston

Top B2B Sales Training Programs for SaaS Companies in 2025 

Top Question From Google: Which B2B sales training programs will set SaaS teams up for success in 2025? SaaS selling demands more than generic training. Subscription models, product‑led growth, and data‑driven decision‑making require specialised coaching. Top programs like Klozers, pclub.io,

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Mastering Sales Kick-Off Training and Planning - Growth Chart
Iain Swanston

Mastering Sales Kick-Off Training & Planning

Sales kick-off training & planning – Top Question FRom Google How to Plan a Sales Kick-Off You should start by defining what you want your sales team to take away from the sales training kickoff. Think about the key things

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