Iain Swanston

Iain Swanston is the Founder and CEO of Klozers, a globally recognized B2B sales consultancy with offices in London, Amsterdam, Melbourne and Austin. With over 30 years of international sales experience, Iain is a leading sales strategist, trainer, and coach trusted by ambitious mid-market businesses and industry giants alike—including Microsoft, HSBC, and TikTok to transform their sales performance and drive sustainable revenue growth. Consistently ranked among the top 100 global sales influencers on Twitter, Iain is renowned for his practical, results-driven approach that bridges the gap between marketing and sales. His expertise spans technology, manufacturing, SaaS, digital services, and more, enabling him to tailor proven sales methodologies to diverse industries and markets. Iain’s unique journey includes rebuilding Klozers into a digital-first business during the COVID-19 pandemic into a global provider of impactful training and coaching. Iain’s credentials include certifications in Consultative Selling Skills, Key Account Management, and Sales Management Training. He has published over 150 articles on sales strategy, leadership, and business development, and is a sought-after speaker, including a TEDx talk on trust in sales. Known for his ability to deliver measurable results, Iain is described by clients as a “Sat Nav for Sales Success” and a coach whose insights are “transferable from classroom to boardroom”. A passionate facilitator and mentor, Iain’s mission is to empower sales leaders and teams to exceed their targets, overcome frustration, and dominate their markets. Based in Edinburgh, Iain enjoys motorcycling, running, and Jiu Jitsu, and is dedicated to delivering not just training—but real, lasting results. “Sales training isn’t just about learning new skills. It’s a journey of stretching and growing, learning shortcuts and hacks that make life easier and help us get ahead further and faster than we could on our own.” — Iain Swanston
Mastering SDR Sales Training
Iain Swanston

Mastering SDR Sales Training for SaaS

Sales Development Representatives (SDRs) play a vital role in the sales process of every SaaS business. They are the frontline team responsible for generating potential customers, nurturing interest, and passing qualified leads to the closers (AEs). Yet, the SDRs role

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sales kickoff speakers
Iain Swanston

Best Sales Kickoff Speakers

Sales kickoff Best Sales Kickoff Speakers: How to Choose the Right Person for Your SKO The best sales kickoff speaker is the person best suited to the job you need them to do. Define the outcome first, decide whether you

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sales coaching for entrepreneurs
Iain Swanston

Coaching for Entrepreneurs | Don’t Hire a Busines Coach!

Coaching for Entrepreneurs – Top Question from Google What is Coaching for Entrepreneurs? What is Coaching for Entrepreneurs? Here’s the short answer: Entrepreneur coaching is a specialized form of professional coaching designed to help business owners, startup founders, and aspiring

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sales training books
Iain Swanston

9 Sales Training Books That Changed How I Sell

Sales training · HR/L&D Sales Training Books: What They Can and Cannot Teach Sales training books can introduce useful ideas to your team. They cannot confirm that those ideas fit your customers, or that your people can apply them during

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Objection Handling Training
Iain Swanston

Objection Handling | Overcoming Common Objections

Objection Handling – Top Question from Google What is Objection Handling? Objection handling is a critical part of the sales process. It involves a salesperson’s response to objections raised by the buyer. These objections can arise at any stage, from

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fundamentals of key account management
Iain Swanston

Fundamentals of Key Account Management

Key Account Management – Top Question from Google What is Key Account Management? Key Account Management (KAM) is the strategic process of planning and managing a mutually beneficial partnership between an organization and its most important customers. These key accounts

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mastering mental health in sales
Iain Swanston

Mental Health in Sales FREE Training

Mental Health in Sales – Top Question from Google How stressful is a sales job? Here’s the short answer: Sales can be stressful due to pressure, rejection, and long hours. However, it offers high earning potential, accomplishment, variety, and personal

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designing the best sales course
Iain Swanston

Designing the Best Sales Course

Designing the Best Sales Course – Top Question from Google How do you design sales training that drives ROI? Here’s the short answer: Identify key sales goals & customer pain points. Align sales training with business objectives and address specific

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Iain Swanston

Klozers Bolsters Leadership Team

***FOR IMMEDIATE RELEASE*** Klozers Bolsters Leadership Team with Appointment of Marc Smit as General Manager to Drive Expansion Smit brings over 30 years of sales expertise and 17 + years in training experience to Klozers [Edinburgh, United Kingdom – 01/11/2023]

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sales kickoff themes
Iain Swanston

15 Energizing Sales Kickoff Themes for Your Team

Sales kickoff 15 Sales Kickoff Themes Built Around Business Priorities A sales kickoff theme should do more than make the event memorable. Choose the business priority first, then use the theme to connect leadership messages, sales development and action planning

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Sales Graduate Training
Iain Swanston

Sales Graduate Training

***FOR IMMEDIATE RELEASE*** Klozers Embarks on Mission to Empower University Graduates Through FREE Education, Aiming to Enable 100,000 Graduates to Build a Career in Sales. [Edinburgh, United Kingdom – 05/09/2023 Klozers, a leader in B2B sales education, is proud to

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Diagram: in a sales training simulation debrief, teams reach the Technical Evaluator and the Coach in most deals, and the Economic Owner in a minority, leaving the person who owns the outcome unreached.
Iain Swanston

Sales Training Simulations

Training tells you what your team knows. Sales training simulations tell you what they do when the deal gets hard, and which people in the buying group they never reach.

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DiSC training for sales
Iain Swanston

DISC Training for Sales Success

DISC Training for SALES – Top Question from Google What DISC Personality is best for Sales? Here’s the short answer: In all our years of delivering sales training and coaching we can honestly say that we have worked with great

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how to improve sales effectiveness
Iain Swanston

How to Improve Sales Effectiveness

Sales effectiveness – Top Question from Google How do you measure sales effectiveness? Here’s the short answer: How you measure sales effectiveness will depend on your company goals and objectives. Here are 5 measurements or sales KPIs (key performance indicators)

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