Iain Swanston

How to Build a SaaS Sales Funnel
1. What is a Sales Funnel? A sales funnel is a sequence of actions, events or stages that a user goes through before purchasing a product or service. Sales funnels are designed to allow marketers to track, record and optimise

The Complete Guide to Channel Planning in Sales Management
What are sales channels? Sales channels are simply the routes to market you choose to sell your products or services. Channels fall into one of two main categories: indirect channels where you sell via a third party such as Amazon

How to Write a Sales Plan in 8 Easy Steps (with FREE Template)
In this article we will cover… 1. How to write a Sales Plan Few businesses manage to meet or exceed their sales goals without a sales plan, or should I say successfully create a Sales Plan and execute it. Creating

10 Reasons Why Sales Training is Important
Here’s the short answer Why Sales Training is Important. Sales Training is important because sales provides revenue which is the lifeblood of business. A well trained sales team will outsell your competitors and build relationships for future business. We would never

The Best SaaS Sales Training & Coaching for SDR’s & AE’s
1. SaaS Sales Training: Before you Start How do you grow SaaS sales? How do you grow sales in your software or technology business? Sadly most companies are doing the same generic marketing and getting the same generic results. Growing
The Best Sales Playbook in the World
Sales Teams with Sales Playbooks are 33% more likely to be high performers with win rates exceeding 50% The Best Sales Playbook in the World What is a Playbook in Sales A playbook in Sales is a single repository that

The Definitive Guide to Sales Training
Introduction We’ve written this guide based on the most common questions we are asked by companies considering purchasing Sales Training, those who have bought sales training from us, and those who are considering implementing their own sales training programmes. Our

5 Easy Ways for Using MS Teams for Sales
In this article we will cover… Using MS Teams for Sales We’ve previously written about how we use Microsoft OneNote for Sales Management for everything from recording meeting notes through to online sales coaching and training and sales playbooks. We are big

Top 9 Hacks Using OneNote for Sales Management
In this article we will cover… Sales Teams with Sales Playbooks are 33% MORE likely to be high performers with win rates exceeding 50% Designed & Built in OneNote for Sales Managers Followers of our blog here will know we

The Best Online Sales Training Courses with Live Coaching
1. Online Sales Training Courses We believe we have the best online sales courses because we’re different and here’s why: Everything we teach, we actually do as part of Klozers own sales strategies. This means we have a deep understanding