Iain Swanston

Iain Swanston is the Founder and CEO of Klozers, a globally recognized B2B sales consultancy with offices in London, Amsterdam, Melbourne and Austin. With over 30 years of international sales experience, Iain is a leading sales strategist, trainer, and coach trusted by ambitious mid-market businesses and industry giants alike—including Microsoft, HSBC, and TikTok to transform their sales performance and drive sustainable revenue growth. Consistently ranked among the top 100 global sales influencers on Twitter, Iain is renowned for his practical, results-driven approach that bridges the gap between marketing and sales. His expertise spans technology, manufacturing, SaaS, digital services, and more, enabling him to tailor proven sales methodologies to diverse industries and markets. Iain’s unique journey includes rebuilding Klozers into a digital-first business during the COVID-19 pandemic into a global provider of impactful training and coaching. Iain’s credentials include certifications in Consultative Selling Skills, Key Account Management, and Sales Management Training. He has published over 150 articles on sales strategy, leadership, and business development, and is a sought-after speaker, including a TEDx talk on trust in sales. Known for his ability to deliver measurable results, Iain is described by clients as a “Sat Nav for Sales Success” and a coach whose insights are “transferable from classroom to boardroom”. A passionate facilitator and mentor, Iain’s mission is to empower sales leaders and teams to exceed their targets, overcome frustration, and dominate their markets. Based in Edinburgh, Iain enjoys motorcycling, running, and Jiu Jitsu, and is dedicated to delivering not just training—but real, lasting results. “Sales training isn’t just about learning new skills. It’s a journey of stretching and growing, learning shortcuts and hacks that make life easier and help us get ahead further and faster than we could on our own.” — Iain Swanston
90 day sales plan template
Iain Swanston

90 Day Sales Plan | Free Download

90 Day Sales Action Plan – Top Question from Google How do write a 90 Day Sales Action Plan? Here’s the short answer: To write a 90-day sales action plan, your sales team should follow these steps: Identify measurable goals:

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asking for the order
Iain Swanston

Mastering the Art of Asking For The Order

asking for the order – Top Question from Google How do you ask customers for the sale? (The short answer) You should always remember, people do not like being sold to, but they love buying.  With this in mind the

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Sales Training Providers
Iain Swanston

Next Generation Sales Training Providers

Sales Training Providers – Top Question from Google What is the best way to train a sales team? The best way to train a sales team will depend on the specific needs and goals of your organization. However, there are

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sales team okrs
Iain Swanston

Sales Team OKRs | Achieving Sales Goals with OKRs

Sales Team OKRs – Top Question from Google Are OKRs good for Sales? OKRs (Objectives, Key Results) are good for sales because they help with engagement, productivity and ensure that the sales teams activities are aligned, and delivering against the

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Sales Courses UK
Iain Swanston

The Complete Guide to Sales Courses

In this article we will cover… “The most useful and best days training I’ve ever had.  Love your style.” Gary CEO Check out our sales Training courses here What are sales training courses? Sales Training courses facilitate the transfer knowledge which

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Sales Performance Review Template Cover
Iain Swanston

Sales Performance Review Template

Sales Performance Review Template – Top question from Google How do you write a Sales Performance Review? To write a fair and balanced sales performance review you should: Hold performance reviews on a monthly basis Use a sales performance review

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SDR sales training courses
Iain Swanston

SDR Sales Training Courses that Work

SDR Sales Training Courses – Top question from Google How do you train an SDR? Most SDR training courses highlight the following steps, or similar to help train your SDR team: Use a sales training template. Provide clear learning paths

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How to Build an Outbound Sales Team
Iain Swanston

How to Build an Outbound Sales Team

How to Build an Outbound Sales Team – Top question from Google What is outbound sales? Outbound sales is the process of a sales team or salespeople initiating engagement with potential and existing customers. This could encapsulate trying to secure

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consultative sales training course
Iain Swanston

Consultative Sales Training | How Customers Want to Buy

Consultative Sales Training – Top question from Google What is a Consultative Sales Approach? Consultative selling is very different to more traditional forms of selling, as it doesn’t actually focus on selling. Instead, it focuses on building relationships with customers,

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